Back-to-Back Champion: Sprite® Salutes LeBron James

  Back-to-Back Champion: Sprite® Salutes LeBron James

   Limited-Edition Sprite Cans, Featuring James’ Likeness, Will Hit Florida
                                Stores July 8

Business Wire

MIAMI -- July 2, 2013

Sprite salutes LeBron James for his extraordinary effort during his
championship run. To commemorate James’ back-to-back championship wins, Sprite
is releasing limited-edition 12-ounce collectible cans throughout Florida. The
specially-marked cans will showcase a rendering of James along with the
celebratory message, “Congrats to LeBron James, Back-To-Back Champion.”

Since 2003, James has been a key part of Sprite’s national and international
marketing and advertising efforts. By supporting the LeBron James Family
Foundation, Sprite has partnered with LeBron James to refurbish playgrounds,
neighborhood parks and basketball courts across America. Throughout Florida,
James and Sprite have teamed up to support the Boys & Girls Clubs in Miami and

“For 10 years, Sprite has been one of LeBron James’ most loyal and fierce
supporters. We celebrate LeBron for this historic moment and his leadership in
this thrilling championship series,” said Doug Herrington, Vice President of
Sales, Florida Market Unit for Coca-Cola Refreshments. “With this special
celebratory packaging, Sprite is raising a congratulatory toast to LeBron and
his loyal fans for this exciting basketball season.”

Beginning July 8, fans can visit participating retailers throughout Florida to
purchase their own Sprite commemorative LeBron James cans, while supplies
last. The specially designed collectible cans will be available in all can
packaging varieties, including 12 ounce six-packs, 12-packs, 20-packs and

Sprite is a proud partner of LeBron James. Annually, Sprite and LeBron James
come together to offer a variety of programs and promotions designed to engage
and excite fans. Efforts include television and digital advertising,
point-of-sale materials, consumer promotions, text-to-win programs and
meet-and-greet opportunities.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company,
refreshing consumers with more than 500 sparkling and still brands. Led by
Coca-Cola, the world's most valuable brand, our Company's portfolio features
16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero,
vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally,
we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and
juices and juice drinks. Through the world's largest beverage distribution
system, consumers in more than 200 countries enjoy our beverages at a rate of
more than  1.8 billion servings a day. With an enduring commitment to building
sustainable communities, our Company is focused on initiatives that reduce our
environmental footprint, support active, healthy living, create a safe,
inclusive work environment for our associates, and enhance the economic
development of the communities where we operate. Together with our bottling
partners, we rank among the world's top 10 private employers with more than
700,000 system associates. For more information, visit Coca-Cola Journey  at, follow us on Twitter at or
check out our blog, Coca-Cola Unbottled, at


The Coca-Cola Company
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