Kia Motors America Launches Nationwide Partnership With B.R.A.K.E.S. Teen Pro-Active Driving School To Provide Free Hands-On

  Kia Motors America Launches Nationwide Partnership With B.R.A.K.E.S. Teen
     Pro-Active Driving School To Provide Free Hands-On Defensive Driving

- As official vehicle and presenting sponsor, Kia will provide a fleet of 32
Kia vehicles for defensive driving instruction for thousands of teens across

- Kia's No. 38 Pirelli World Challenge turbocharged Optima will race for
charity this season sporting the B.R.A.K.E.S. logo

PR Newswire

NEW YORK, July 2, 2013

NEW YORK, July 2, 2013 /PRNewswire/ --Kia Motors America (KMA) is launching a
nationwide partnership as the official vehicle and presenting sponsor of
B.R.A.K.E.S. (Be Responsible And Keep Everyone Safe) Teen Pro-Active Driving
School to educate teenagers and their parents about the importance of
responsible driving habits. KMA's support – which includes a fleet of 32 Kia
vehicles – will provide teens nationwide with no-cost, hands-on training,
including distracted driving exercise, emergency braking using the anti-lock
braking system (ABS), evasive maneuvering and skid-control practice. A
three-to-one student-to-teacher ratio will ensure personal attention and
high-quality individual instruction for every student.

"KMA is committed to giving back to the communities in which we do business,"
said Michael Sprague, executive vice president, marketing & communications,
KMA. "Our partnership with B.R.A.K.E.S. will help teens learn to respond
quickly and confidently to real-world driving scenarios through advanced
training techniques to help ensure their own safety and that of others on the

In addition to supplying school cars and other support, Kia's race-winning No.
38 Pirelli World Challenge (PWC) Optima Turbo, driven by Mark Wilkins, will
prominently feature B.R.A.K.E.S. for the remainder of the 2013 PWC season in
an effort to raise awareness for teen driving safety. The racer's new livery
will be unveiled at a promotional event in New York City's SoHo district this
evening, ahead of this weekend's races at Lime Rock Park in Lakeville, Conn.

"Kia's support will enable B.R.A.K.E.S. to train thousands more teens, grow
awareness and expand training to new areas of the country," said Doug Herbert
NHRA Top Fuel Racer & Founder of B.R.A.K.E.S. "We are extremely excited about
this new relationship and what we can do together with Kia to accomplish our
mission of reducing teen driving accidents."

B.R.A.K.E.S., a 501 c3 charity based in Charlotte, N.C., has provided safe
driving instruction courses for more than 8,000 students in the U.S. and
Canada. The school offers nearly four hours of hands-on training and a very
low student-instructor ratio to ensure personal attention. The curriculum
includes an array of defensive driving techniques and raises awareness of the
dangers of distracted driving. Parents participate in the courses alongside
their teens to ensure safe driving techniques are reinforced following the
session. To sign up for a school in your area visit

Training includes the following:

  oAccident Avoidance/Slalom: The two-part course simulates an animal or
    object jumping out in front of a car. It forces students to make a
    split-second reaction to help negotiate a quick, evasive lane change
    without losing control of the vehicle. Students must navigate their
    vehicle around cones while focusing on weight transfer, hand positioning
    and eye scanning.
  oDistracted Driving: In 2009 it was estimated more than 5,400 people died
    in crashes that were reported to involve a distracted driver and about
    448,000 people were injured[i]. The course demonstrates the danger that
    cell phones, text messaging, and other distractions can pose while
  oDrop Wheel/Off Road Recovery: The drop-wheel recovery course teaches
    students how to effectively recover from a drop-wheel situation by
    regaining control of the car and safely returning to the roadway.
  oPanic Stop: Teens often lack the experience needed to judge a safe
    following distance. The panic stop course instructs students on proper
    braking techniques to help stop a vehicle in the shortest distance
    possible while maintaining control. Students experience firsthand the
    pulsating brake pedal effects of ABS and how to control the vehicle when
    ABS in engaged.
  oCar Control and Recovery: A wet skid pad simulates wet-road conditions.
    Students learn how to recover from both over-steer (rear wheel) and
    under-steer (front wheel) skids.

About Kia Motors America
Kia Motors America is the marketing and distribution arm of Kia Motors
Corporation based in Seoul, South Korea. KMA offers a complete line of
vehicles through more than 765 dealers throughout the United States and serves
as the "Official Automotive Partner" of the NBA and LPGA. In 2012, KMA
recorded its best-ever annual sales total and gained U.S. market share for the
18th consecutive year. Kia is poised to continue its momentum and will
continue to build the brand through design innovation, quality, value,
advanced safety features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available
at its website – media information, including photography,
visit To receive custom email notifications for press
releases the moment they are published, subscribe at

About B.R.A.K.E.S.
B.R.A.K.E.S. (Be Responsible And Keep Everyone Safe), is a 501(c)(3)
non-profit organization founded by NHRA Mello Yellow Series Top Fuel drag
racer Doug Herbert in memory of his two sons, Jon and James, who were
tragically killed in a car accident. TheB.R.A.K.E.S. Teen Pro-Active Driving
Schoolis a free, defensive driving program. By training and educating
teenage drivers and their parents, the program aims to promote safe driving in
an attempt to prevent injuries and save lives. To volunteer, obtain more
information or donate please visit

[i] See

SOURCE Kia Motors America

Contact: Amy Corsinita, Zeno Group for Kia Motors America, 949.468.4818,, or Scott McKee, 949.468.4813,
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