Canon Introduces the New and Powerful EOS 70D Digital SLR Camera Featuring Instant and Accurate Focusing of Still Images and

  Canon Introduces the New and Powerful EOS 70D Digital SLR Camera Featuring
  Instant and Accurate Focusing of Still Images and Video

Designed to Change the Way Photographers Capture Images and Video, New Camera
  Features Newly-Developed Dual Pixel CMOS AF Technology, Built-in Wireless
  Capability, 20.2 Megapixel CMOS Sensor, DIGIC 5+ Image Processor, and More

Business Wire

MELVILLE, N.Y. -- July 2, 2013

Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to
introduce the high-performance EOS 70D Digital SLR camera – bringing advanced
features to photo enthusiasts looking for a step up from their entry-level
digital SLRs. Featuring an innovative new Dual Pixel CMOS AF system for
instant and precise focusing of video as well as still images, the EOS 70D
also provides outstanding image quality and performance thanks to its new 20.2
megapixel APS-C Canon CMOS sensor and Canon’s superb DIGIC 5+ Image Processor.

Canon’s newly-developed Dual Pixel CMOS AF, a phase-detection autofocus (AF)
technology on the camera’s image sensor plane, enables users to shoot video
with the new EOS 70D close to the quality of a video shot with a camcorder.
Dual Pixel CMOS AF employs a revolutionary CMOS sensor on which all of the
effective pixels are able to perform both still imaging and phase-detection AF
simultaneously to achieve dramatically improved AF performance over other EOS
cameras during Live View shooting and when shooting video.

Compared with Canon’s conventional Live View AF systems, Dual Pixel CMOS AF
realizes shorter focusing times, exceptional tracking performance and smoother
autofocusing during video shooting. And, because Live View shooting can be
used in a manner similar to using the camera’s viewfinder, the fast and smooth
AF performance allows users to concentrate more attention on the subject and
composing the photo when shooting. Dual Pixel CMOS AF also supports 103^1
models of EF lenses (including many earlier models), enhancing a
photographer’s creative options as well as maximizing the benefit of Dual
Pixel CMOS AF in a variety of situations.

“The new EOS 70D Digital SLR camera is a game-changing DSLR model that
incorporates advanced features for high-quality still and video capture and
intuitive operation that allows photographers to evolve their creative vision
from shooting still images to shooting moving images,” said Yuichi Ishizuka,
executive vice president and general manager, Imaging Technologies &
Communications Group, Canon U.S.A. “This camera’s outstanding image quality
combined with built-in wireless technology and popular creative functions and
filters makes it easy to turn photos into works of art and share them
immediately.”

Wireless Connectivity

The EOS 70D Digital SLR camera’s built-in wireless transmitter offers users
several connectivity options to easily share their images. With the download
of the free EOS Remote app^2 from the Apple App Store or the Google Play
store, users can connect to both iOS^® or Android^TM smartphones and tablets^3
to wirelessly transfer photos and videos from their camera to their device.
They can also control aperture, shutter speed, and ISO from their smartphone.
This camera also has the ability to connect directly to Canon's iMAGE
GATEWAY^4, making photos easily accessible and ready to share on social
networking sites. In addition, the EOS 70D has the ability to connect
wirelessly to computers, DLNA devices, Wi-Fi Certified^® Canon cameras and
wireless PictBridge^5 compatible printers, such as the PIXMA MG6320 Wireless
Photo All-In-One printer model.

Superb Still Performance

Featuring a new 20.2 megapixel APS-C Canon CMOS sensor and Canon’s superb
DIGIC 5+ Image Processor, as well as an extensive ISO range of 100–12800
(expandable to 25,600), the EOS 70D Digital SLR camera is capable of producing
sharp, detailed images, even in low-light conditions. And with high-speed
continuous shooting of up to 7.0 frames per second (fps) united with a
19-point all cross-type AF system (including a high-precision f/2.8 dual
cross-type AF center point), it allows photographers to easily capture
accurately focused fast moving subjects. In addition, the camera’s Scene
Intelligent Auto Mode delivers optimized photos and offers outstanding scene
detection for amazing results even when shooting in low light.

The EOS 70D also incorporates a 63-zone Dual Layer IFCL (Intelligent Focus,
Color & Luminance) AE metering system which enhances accurate exposures by
minimizing random metering errors caused by varying subject colors and light
sources. Other useful features include a built-in Electronic Level Function,
Manual WB settings and AF Microadjustment.

Enhanced EOS Full HD Movie Mode for Professional Quality Video

With Canon’s new Dual Pixel CMOS AF system and Movie Servo AF, the camera
provides continuous phase-detection AF during video recording for quick and
accurate focus tracking of moving subjects in the central 80 percent of the
imaging area. While shooting with any of Canon’s Stepping Motor (STM) lenses,
such as the new EF-S 18-55mm f/3.5-5.6 IS STM lens, motor noise from the lens
is significantly reduced so the camera will only capture the stereo sound of
the scene being recorded. For added flexibility, the EOS 70D Digital SLR
camera also features a built-in stereo microphone with manual audio level
adjustment and an attenuator function to reduce audio clipping, an accessory
jack for external stereo microphones and Video Snapshot mode with editing for
expanded video shooting options. When users select the EOS Movie Mode, the EOS
70D offers the ability to shoot in 1080p Full HD video up to 30 fps in either
ALL-I or IPB codecs with optional embedded time code, matching the flexibility
of other current EOS cameras such as the EOS-1D X, EOS 5D Mark III, and EOS 6D
models.

Expanding Creativity

The EOS 70D Digital SLR camera provides advanced amateur photographers and
photo hobbyists looking to hone their creative and technical skills with an
innovative range of in-camera imaging features such as High Dynamic Range,
Multiple Exposure, Handheld Night Scene and HDR Backlight Control modes that
allow for expanded creativity. The new camera is also equipped with built-in
RAW Image Processing and Image Resizing functions.

When any one of the seven Creative Filters is applied in Live View, users can
preview the effect of the filter on the three-inch Vari-Angle Touch Screen
monitor without having to shoot the image first. Users can pick from effects
such as Art Bold, Fish-eye, Water-painting, Grainy Black and White, Soft
Focus, Toy Camera and Miniature and choose the one that best expresses their
creative vision before or after the image is captured.

All of these features, when combined with a high-resolution Vari-angle Touch
Screen 3.0-inch Clear View LCD monitor II with intuitive touch controls
featuring multi-touch operation and Touch AF, make it the ideal camera choice
for photographers looking for the best in imaging technology.

The EOS 70D is compatible with the full line of Canon EF and EF-S lenses as
well as SD/SDHC/SDXC memory cards, including Ultra High Speed (UHS-1) cards.

Availability

The EOS 70D Digital SLR camera is scheduled to be available in September 2013
for an estimated retail price of $1199.00 for the body alone and $1349.00
bundled with an EF-S 18-55mm f/3.5-5.6 IS STM lens or $1549.00 bundled with
the EF-S 18-135mm f/3.5-5.6 IS STM lens. Also available will be a new Battery
Grip BG-E14 that conveniently accepts up to two LP-E6 battery packs or a set
of six AA batteries for an estimated retail price of $270.00.

For more information about the Canon EOS 70D Digital SLR Camera, the full list
of product specifications and compatible lenses, visit www.usa.canon.com/eos.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business,
and industrial digital imaging solutions. With approximately $40 billion in
global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall
in U.S. patents registered in 2012† and is one of Fortune Magazine's World’s
Most Admired Companies in 2013. In 2012, Canon U.S.A. has received the
PCMag.com Readers’ Choice Award for Service and Reliability in the digital
camera and printer categories for the ninth consecutive year, and for
camcorders for the past two years. Canon U.S.A. is committed to the highest
level of customer satisfaction and loyalty, providing 100 percent U.S.-based
consumer service and support for all of the products it distributes. Canon
U.S.A. is dedicated to its Kyosei philosophy of social and environmental
responsibility. To keep apprised of the latest news from Canon U.S.A., ., sign
up for the Company's RSS news feed by visiting www.usa.canon.com/rss and
follow us on Twitter @CanonUSA.

†Based on weekly patent counts issued by United States Patent and Trademark
Office.

All referenced product names, and other marks, are trademarks of their
respective owners.

Availability, prices, and specifications of all products are subject to change
without notice. Actual prices are set by individual dealers and may vary.

^1 As of July 2, 2013.

^2 This software enables you to upload images to social network services.
Before uploading images, please be aware that image files may contain privacy
related information such as people and places. If necessary, please delete
such information. Canon does not obtain, collect or use such images or any
information included in such images through this software.

^3 Compatible with iOS version 5.1/6.0 or later and Android devices version
2.3/4.0 or later. Data charges may apply.

^4 One-time registration is required on CANON iMAGE GATEWAY ONLINE PHOTO
ALBUM.

^5 PictBridge (Wireless LAN) certified printer is required.

Contact:

Canon U.S.A. Website:
http://www.usa.canon.com
or
For sales information/customer support:
1-800-OK-CANON
or
Editorial Contact:
Canon U.S.A., Inc.
Ellen Heydt, 631-330-5078
eheydt@cusa.canon.com
or
Leigh Nofi, 631-330-3783
lnofi@cusa.canon.com
 
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