Mumm Napa Named Official Sparkling Wine of 2013 America’s Cup
RUTHERFORD, Calif. -- July 2, 2013
Mumm Napa, one of California’s top sparkling wine houses, is now the official
sparkling wine of the America’s Cup Summer of Racing in San Francisco. From
the opening ceremonies on July 4^th through the final races in September, Mumm
Napa sparkling wines will be on hand to toast one of the world’s most
prestigious sporting events in true Napa Valley style.
Cameras will capture not only joyous victories, but spirited celebrations, as
winners of sailing’s most illustrious race will be seen celebrating with
magnums of Mumm Napa shortly after crossing the finish line.
“We raise a glass to the incredible athletes of the America’s Cup and commend
them all on their relentless pursuit of victory,” said Mumm Napa Managing
Director Simon Towns. “We are so pleased to bring the spirit of Mumm Napa –
the spirit that celebrates every day luxury – to the America’s Cup, especially
since it is to be raced on the iconic San Francisco Bay. It is an honor to be
a part of the palpable feeling of celebration and luxury that is synonymous
with the event.”
“We’re thrilled to be serving Mumm Napa sparkling wine at all of our America’s
Cup venues,” said Stephen Barclay, CEO of the America’s Cup Event Authority.
“Celebrating victory with a toast is a tradition that dates back nearly as far
as the America’s Cup itself and we’re happy to be raising our glasses with
Spectators can celebrate with a glass of Mumm Napa sparkling wine on shore
throughout the summer at the America’s Cup Park (Piers 27/29) venues and
general concessions, the America’s Cup Village at Marina Green, and on
official on-water viewing boats. VIPs and sailors alike will also have the
chance to indulge in Napa’s quintessential sparkling wine at the exclusive
CLUB72 and America’s Cup Club.
At America’s Cup Park, the public is invited to visit the Mumm Napa pop-up
sparkling wine lounge Flute Bar & Lounge by Mumm Napa. In the 1,500 sq. ft.
lounge, spectators can enjoy views of the races from both indoor and outdoor
vantage points. Inside, fans will be able to view the action on the water from
both sides of the lounge. Visitors wanting to take in the iconic views of San
Francisco Bay while getting some sun can also be seated at the outdoor patio.
Flute Bar & Lounge by Mumm Napa will be open to the public starting July 4
from 10am-7pm on race days and from 12pm – 5pm on non-race days.
Throughout the summer, fans are encouraged to share their very own America’s
Cup #CheersMummNapa on Twitter, Facebook and Instagram. Each social media post
that utilizes the #CheersMummNapa hashtag will be included in a dazzling
social media visualization that will run on all 88 TVs and large screens
throughout all of the America’s Cup venues and hospitality locations as well
as on the America’s Cup website www.americascup.com.
During the America’s Cup, Mumm Napa will be inviting U.S. consumers to enter a
sweepstakes where they can enter a chance to win weekly America’s Cup gear. In
addition, one lucky winner will win the Grand Prize of a Napa Valley
experience where they will be treated to a VIP visit to the winery, Napa
Valley culinary excursions, round trip airfare and lodging.
Mumm Napa is one of California’s top sparkling wine producers and one of the
most popular destinations for wine country visitors. For more than 20 years,
Mumm Napa sparkling wines have set the standard for California méthode
traditionelle sparkling wine, emphasizing the exceptional qualities of Napa
Valley fruit along with the unique casual elegance of the Napa Valley
lifestyle. The winery and visitor center are located in Rutherford along the
Silverado Trail in the Napa Valley and are open daily for tours, tastings and
private events. Additional information is available at www.mummnapa.com.
About Pernod Ricard USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the
largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more
than 18,000 people worldwide and is listed on the NYSE Euronext exchange
The company's leading spirits and wines include such prestigious brands as
Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch
Whisky, Jameson® Irish Whiskey, Malibu® flavored rum, Kahlúa® Liqueur,
Beefeater® Gin, Plymouth™ Gin, Seagram's Extra Dry Gin®, Martell® Cognac,
Hiram Walker® Liqueurs, Pernod®, Ricard® and Avión™ Tequila (through a joint
venture with Tequila Avión); such superior wines as Jacob's Creek® and
Brancott Estate®; and such exquisite champagnes and sparkling wines as
Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.
Pernod Ricard USA is based in Purchase, New York, and has roughly 850
employees across the country.
Pernod Ricard USA urges all adults to consume its products responsibly and has
an active campaign to promote responsible drinking. For more information on
this, please visit: www.acceptresponsibility.org.
About the America’s Cup
One of the most fiercely competitive and sought after trophies in all of
sport, the America’s Cup was first raced in 1851, 45 years before the modern
Olympics. The U.S. yacht America won, giving the international sailing
competition its name.
The next Louis Vuitton Cup, America’s Cup Challenger Series (July-August
2013), leading to the America’s Cup Finals (September 2013), will be held for
the first time in San Francisco Bay, a natural sailing arena, in AC72 wing
Folsom & Associates
Kate Regan, 415-978-9909
Tim Jeffery, 415-412-0676
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