Starcom MediaVest Group Multicultural and NUVOtv Announce Upfront Deal
Targeting the Modern Latino Audience
Network’s Rebrand with Jennifer Lopez and New Programming Line-Up Drives Broad
Client Portfolio Investment
NEW YORK -- July 2, 2013
NUVOtv, the first and only English-language cable network for Modern Latinos,
announced today that it has reached a charter upfront agreement with Starcom
MediaVest Group Multicultural. The buy covers SMG Multicultural’s broad client
portfolio and will encompass traditional media placement, as well as
customized marketing solutions that address the unique needs of the agency’s
“SMG Multicultural has been at the forefront of the total market approach,
allowing research and change to drive media decisions to best suit its clients
needs,” said Craig Geller, senior vice president, ad sales, NUVOtv. “As we
embark on our brand refresh with Jennifer Lopez as chief creative officer, SMG
Multicultural has taken a leadership position with a strategic commitment
across our network. This investment reflects SMG Multicultural’s leadership in
the Hispanic marketplace, and validates the value of Modern Latino consumers
and NUVOtv’s unique ability to deliver this audience with high quality
original entertainment programming.”
Lia Silkworth, executive vice president, managing director, Tapestry, part of
SMG Multicultural, said, “SMG’s Latino Identity study demonstrated how
culturally dexterous this community is. We believe NUVOtv is an example of
this dexterity and we look forward to working together with them.”
On July 1, NUVOtv will unveil a new on-air look featuring a progressive, sleek
new logo and color palette along with the tag line – We Are It. Other rebrand
initiatives include a full refresh of the network’s website, www.mynuvotv.com,
and heavier program integration of NUVOtv talent and network partners.
On July 18, NUVOtv will premiere new original programming including Jennifer
Lopez: Her Life. Her Journey; House of Joy; A Step Away; Anjelah Johnson: The
Homecoming Show and Mario Lopez: One-on One.
NUVOtv (www.myNUVOtv.com) is the first English-language television network
created for Modern Latinos, embodying the rich spirit of the culture and the
multi-dimensional lifestyle. From fashion and comedy to music and movies,
NUVOtv’s line-up of original and acquired programming is progressive and
In 2012, iconic superstar and entrepreneur Jennifer Lopez announced an
exclusive creative, production and marketing partnership with NUVOtv
bolstering the network’s mission to deliver entertainment for the Modern
Latino audience. Lopez and her production company, Nuyorican Productions, are
collaborating closely with the network on programming, production and
marketing. On May 15^th, Lopez was appointed NUVOtv’s Chief Creative Officer.
NUVOtv is currently available in more than 33 million homes nationwide with
major distribution partners: AT&T U-verse, Comcast, Cox, Dish Network, Time
Warner Cable and Verizon FIOS. The network is widely available in the top
Hispanic DMA’s and most major US markets including Los Angeles, San Francisco,
Miami, Chicago and New York.
About SMG Multicultural
SMG Multicultural is the largest brand communications organization in the U.S.
specializing in Hispanic, African-American, Asian-American and emerging market
consumers. Within our three brands - Chicago-based Tapestry and Spark
Multicultural and New York-based 42 Degrees at MediaVest (MV42) - we offer a
portfolio of strategic services that engage consumers in meaningful ways with
some of the top brands across the globe. Whether it’s media planning and
buying, communications planning, performance media, digital communications,
data and analytics, branded entertainment, gaming or event marketing, our
media experts consistently strive to lead and invent within the multicultural
Tune in to NUVOtv on July 18 for the launch of the network’s all-new
programming line-up with the premiere of the Jennifer Lopez biography special
Jennifer Lopez: Her Life. Her Journey. 8 PM EST/PST.
Visit www.mynuvotv.com to make sure your cable provider carries NUVOtv!
Cheryl Torres Lynch, 323-256-8900
Irma Lozano, 323-543-2747
Mark Braff, 201-612-0707
Kim Becker, 914-834-0422
Press spacebar to pause and continue. Press esc to stop.