Silverpop's Eighth Annual EMEA Customer Conference Draws Record Number of
LONDON, July 2, 2013
- Event Highlighted by Thought Leadership, Networking and Client and Partner
LONDON, July 2, 2013 /PRNewswire/ -- More than 300 Silverpop(TM) customers and
partners , a record number, attended Amplify EMEA 2013, the company's eighth
annual customer conference held in London. The event featured keynotes from
Silverpop CEO Bill Nussey and entrepreneur and television personality Hilary
Devey as well as 15 breakout sessions, networking opportunities and customer
and partner awards. Much of the interactive discussion at the event focused on
Silverpop's recent unveiling of Universal Behaviours, which gives marketers
access to a live stream of real-time behaviours they can easily understand and
instantly integrate into highly relevant individualised campaigns.
"The record-breaking number of attendees at this year's conference indicates
the increasing enthusiasm among our EMEA customers to take advantage of
Silverpop's broad range of behaviour-based capabilities to help them focus
their marketing efforts on individuals, not audiences, " said Bill Nussey.
"Our EMEA customers are already contributing significant ROI to their
organisations through their innovative marketing campaigns as evidenced by the
nominations we received for our annual Pop Star Awards program. We were
excited to present Universal Behaviours to them and show them that their
ability to have true one on one conversations with every person they want to
interact with is about to get even stronger."
Silverpop EMEA customers honoured for their innovative marketing campaigns
this year included the following:
Best Dressed: VisitScotland is recognised for best email creative in its Ski
Scotland Snow Alert email program. The emails feature clickable maps showing
regional snow reports and showcasing video content strategically placed at the
top of the emails. The new templates increased email engagement, and
significantly increased video views on the organisation's YouTube channel.
Most Likely to Get Engaged: Pitney Bowes ' customer onboarding communication
program for customers of its franking machines is recognised for best use of
automation. The emails use 150 dynamic content rule sets to ensure relevance
to each individual customer and display progress bars highlighting the
customer's current stage in the onboarding process. The program is currently
live in 14 countries and nine languages and has resulted in a 55 per cent open
Most Likely to Succeed: LexisNexis , recognised for most dramatic ROI, created
a highly successful campaign for its Tolley Confirmations Services email which
is dedicated to ordering advanced editions of tax and legal books.
Most Popular: BalticMiles established an advanced loyalty program leveraging
Engage landing pages and is recognised for best multichannel campaign. The
campaign involved connecting Silverpop with a custom built Web platform to
create a simple end-user experience. Each program member received a newsletter
with links to a personalised video. The campaign recorded a 44 per cent open
rate and 15 per cent click-through rate.
Silverpop also presented two awards to key EMEA partners during the event.
Those partners are:
Optimove , Silverpop's 2013 EMEA Partner of the Year, is a retention
automation platform powered by predictive micro-segmentation technology.
Marketers use Optimove to manage and automate their entire email marketing
schedule. By automatically personalising, executing and evaluating a complete
system of customer-data-driven campaigns, the software enables marketers to
maximise revenues and customer lifetime value.
GBGroup , Silverpop's 2013 EMEA Agency of the Year, combines individual
identity data with technology to provide its clients with the identity
intelligence they need to make good business decisions based on trust.
"Our partners continue to play a key role in helping us deliver behavioural
marketing automation to the EMEA market," said Will Schnabel, senior vice
president of global business development at Silverpop. "Optimove and GBGroup
have gone above and beyond to ensure Silverpop customers are as successful as
they can possibly be while helping them also operate incredibly efficiently
and we were thrilled to recognise them."
About Silverpop Silverpop is the only digital marketing technology provider
that unifies marketing automation, email, mobile, and social. Its customers
achieve superior Return on Relationship by uniquely engaging each individual
based on their behaviours and then automating personalized experiences that
increase revenue, improve ROI, and deepen brand loyalty. Silverpop's
commitment is to offer a platform that is complete, not complex -- so that
marketers from any size organization can easily achieve digital marketing
success. The company offers a world-class services team, 24/7 customer support
and a network of partners to ensure that every client gets the right mix of
solutions for their specific digital marketing needs. Silverpop is trusted by
more than 5,000 brands around the globe. Visit us at silverpop.com .
Media Contact: Stacy KirkManager of Corporate Communications-Silverpop
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