Krispy Kreme Mexico Franchise Partner to Open 100th Location in Cancun

    Krispy Kreme Mexico Franchise Partner to Open 100th Location in Cancun

PR Newswire

WINSTON-SALEM, N.C., July 2, 2013

WINSTON-SALEM, N.C., July 2, 2013 /PRNewswire/ -- Krispy Kreme Doughnut
Corporation (NYSE: KKD) today announced that its franchise partner, Taco
Holding, S.A. de C.V, will achieve a significant milestone when it opens its
100th Krispy Kreme doughnut shop in Cancun, Mexico on Saturday, July 6. The
shop will showcase Krispy Kreme's new international cafe style store design,
including hot doughnuts, barista specialists, a kid's zone and a convenient

"We are excited to announce the opening of Mexico's 100^th Krispy Kreme store
in the city of Cancun," said Jeff Welch, Krispy Kreme President -
International. "Taco Holding has done a great job of bringing the
one-of-a-kind taste of Krispy Kreme to our loyal customers throughout Mexico.
In December of last year, Taco Holding opened the 500^th international Krispy
Kreme store in the city of Aguascalientes, so we have celebrated two important
milestones in Krispy Kreme history with our Mexico team and look forward to
celebrating many more in the years to come."

The Krispy Kreme Mexico franchise is owned and operated by Taco Holding, S.A.
de C.V, a dynamic and successful group that was named Krispy Kreme's 2012
International Franchisee of the Year. Taco Holding currently has Krispy Kreme
locations in some of the most vibrant and exciting cities in Mexico, including
Mexico City, Puebla, Cuernavaca, Monterrey, Leon, Guadalajara, and

"In 2004 we started a dream with the opening of the first Krispy Kreme store
in Mexico," said Ramon Soler, Executive Director Krispy Kreme Mexico, and COO
of Taco Holding. "Today, nine years later, we confirm our confidence in the
Mexican market with our store number 100, in Cancun, Quintana Roo. Together,
we have consolidated Krispy Kreme's leadership in our country and today we
celebrate this great success."

Since opening its first international location 12 years ago, Krispy Kreme has
strategically expanded its brand footprint into 21 international markets
across Latin America, Asia Pacific, the Middle East, India and the United
Kingdom. Development agreements have also been announced for Moscow,
Singapore, and Taiwan as the Company continues to grow its international
presence in key markets around the world.

About Taco Holding, S.A. de C.V
Taco Holding, S.A. de C.V is the licensed franchisee of Krispy Kreme Doughnut
Corporation in Mexico. Founded in March 2011, Taco Holding also has the
rights to the premium-quality brands Arrachera House, Sixties Burger, Sbarro,
Neve Gelato, Cafe Diletto and Pan & Cielo. Taco Holding has more than 300
retail locations in Mexico and more than 2,000 employees.

About Krispy Kreme
Krispy Kreme is a leading branded specialty retailer and wholesaler of premium
quality sweet treats and complementary products, including its signature
Original Glazed^® doughnut. Headquartered in Winston-Salem, NC, the Company
has offered the highest quality doughnuts and great tasting coffee since it
was founded in 1937. Today, Krispy Kreme shops can be found in over 770
locations in 22 countries around the world. Connect with Krispy Kreme at and on Facebook, Foursquare, Twitter and YouTube.

Information contained in this press release, other than historical
information, should be considered forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements are based on management's beliefs, assumptions and
expectations of our future economic performance, considering the information
currently available to management. These statements are not statements of
historical fact. Forward-looking statements involve risks and uncertainties
that may cause our actual results, performance or financial condition to
differ materially from the expectations of future results, performance or
financial condition we express or imply in any forward-looking statements.
The words "believe," "may," "could," "will," "should," "would," "anticipate,"
"estimate," "expect," "intend," "objective," "seek," "strive" or similar
words, or the negative of these words, identify forward-looking statements.
Factors that could contribute to these differences include, but are not
limited to: the quality of Company and franchise store operations; our
ability, and our dependence on the ability of our franchisees, to execute on
our and their business plans; our relationships with our franchisees; our
ability to implement our international growth strategy; our ability to
implement our domestic small shop operating model; political, economic,
currency and other risks associated with our international operations; the
price and availability of raw materials needed to produce doughnut mixes and
other ingredients, and the price of motor fuel; our relationships with
wholesale customers; our ability to protect our trademarks and trade secrets;
changes in customer preferences and perceptions; risks associated with
competition; risks related to the food service industry, including food safety
and protection of personal information; compliance with government regulations
relating to food products and franchising; increased costs or other effects of
new government regulations relating to healthcare benefits; and risks
associated with implementation of new technology platforms. These and other
risks and uncertainties, which are described in more detail in the Company's
most recent Annual Report on Form 10-K and other reports and statements filed
with the United States Securities and Exchange Commission, are difficult to
predict, involve uncertainties that may materially affect actual results and
may be beyond the Company's control, and could cause actual results,
performance or achievements to be materially different from those expressed or
implied by any of these forward-looking statements. New factors emerge from
time to time, and it is not possible for management to predict all such
factors or to assess the impact of each such factor on the Company. Any
forward-looking statement speaks only as of the date on which such statement
is made, and the Company does not undertake any obligation to update any
forward-looking statement to reflect events or circumstances after the date on
which such statement is made.

SOURCE Krispy Kreme Doughnut Corporation

Contact: Krispy Kreme Contact: Brian K. Little, 336-726-8825,
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