Primo Water Announces Promotions and Additions to Senior Management Team

Primo Water Announces Promotions and Additions to Senior Management Team

        Matt Sheehan Promoted to President and Chief Operating Officer

   Richard Belmont Promoted to Senior Vice President and General Manager of
                   Consumer Innovation and Global Sourcing

Mary Leonard Joins Primo Water as Senior Vice President and General Manager of
                                  U.S. Water

WINSTON-SALEM, N.C., June 11, 2013 (GLOBE NEWSWIRE) -- Primo Water
Corporation (Nasdaq:PRMW), a leading provider of multi-gallon purified bottled
water and water dispensers, today announced that Matt Sheehan who is currently
the Company's Chief Operating Officer, has been promoted to President and
Chief Operating Officer and Richard ("Rick") Belmont has been promoted to
Senior Vice President and General Manger of Consumer Innovation and Global
Sourcing; Mr. Belmont previously was the Company's General Manger, Water
Dispensers.In addition, Mary Leonard joined the Company as Senior Vice
President and General Manger of U.S. Water. 

"We look forward to Matt's continued contributions with the addition of his
new role as President. In his short time with Primo Water, Matt has had a very
positive impact on our business by applying his extensive experience in
developing high growth services to retailers through solid operational
capabilities. Rick Belmont has been a key member of our team since 2006 and an
integral part of Primo's innovation in water dispensers.We look forward to
his continued contributions in his role as Senior Vice President of Consumer
Innovation," stated Billy D. Prim, Primo Water's Chief Executive Officer.

Mr. Sheehan was promoted to President and Chief Operating Officer of Primo
Water, effective June 10, 2013. He joined the Company in December 2012 as
Chief Operating Officer. Prior to joining Primo Water, Mr. Sheehan was most
recently with Coinstar, Inc. where he was instrumental in building the Redbox
business, which was acquired by Coinstar in 2009. Mr. Sheehan held several
roles at Redbox/Coinstar, most recently, as a Senior Venture Advisor, where he
advised certain ventures within the Coinstar portfolio on long-term strategy,
retail and distribution execution, and technology utilization. From 2008 to
2011, Mr. Sheehan built and led the first Redbox automated retail venture as
Vice President, General Manager.

Mr. Belmont was promoted to Senior Vice President of Consumer Innovation,
effective June 10, 2013. Since January 2012, he has served as the Company's
General Manager, Water Dispensers and served previously as Vice President,
Products from March 2010 until January 2012 and Vice President, Marketing from
September 2009 until March 2010. Prior to joining Primo Water, Mr. Belmont
served in several roles at Blue Rhino Corporation.

Ms. Leonard brings over 30 years of experience in transportation, logistics,
and growth management and has extensive experience in operations in the United
States and Europe. Most recently, Ms. Leonard served as Chief Performance
Officer for Coinstar, Inc. (Nasdaq:CSTR), where she was responsible for
customer service, strategic internal communications, kiosk deployment
operations, and properties and facilities management, among other
responsibilities. From 2006 to 2010, she served as Senior Vice President,
Operations at Redbox, which was acquired by Coinstar in 2009.At Redbox, Ms.
Leonard was responsible for strategy development and tactical execution of all
facets of operations. Prior to Redbox, from 2002 to 2006, Ms. Leonard held
positions of increasing responsibility at RR Donnelley Logistics. From 1977 to
2002, Ms. Leonard held positions of increasing responsibility at Federal
Express. Ms. Leonard earned a Bachelor of Science – Finance from DePaul

"I continue to be excited about our business and future potential for creating
long term value through growth and improved operating results.With that, we
are thrilled to welcome Mary to the Primo management team.Having worked with
Mary for years while building Redbox together, I know first-hand Mary's
ability to impact an organization on several levels: productivity, growth,
efficiency and culture.We will benefit from her extensive experience managing
operations and logistics, as well as very large teams, for leading high growth
retail brands.We look forward to her contributions as we continue to focus on
execution and cost improvements to our core business," stated Matt Sheehan,
Primo Water's President and Chief Operating Officer.

Ms. Leonard said, "As this is such an exciting time for Primo Water, I am
delighted to be joining the team!I very much look forward to leveraging my
operation, transportation and logistics experience as we position the business
for long term growth and profitability."

About Primo Water Corporation

Primo Water Corporation (Nasdaq:PRMW) is a leading provider of multi-gallon
purified bottled water, self-serve filtered drinking water and water
dispensers sold through major retailers throughout the United States and
Canada. Learn more about Primo Water at

Forward-Looking Statements

Certain statements contained herein are not based on historical fact and are
"forward-looking statements" within the meaning of the applicable securities
laws and regulations. Generally, these statements can be identified by the use
of words such as "anticipate," "believe," "could," "estimate," "expect,"
"feel," "forecast," "intend," "may," "plan," "potential," "project," "should,"
"would," "will," and similar expressions intended to identify forward-looking
statements, although not all forward-looking statements contain these
identifying words. Owing to the uncertainties inherent in forward-looking
statements, actual results could differ materially from those stated herein.
Factors that could cause actual results to differ materially from those in the
forward-looking statements include, but are not limited to, the loss of major
retail customers of the Company or the reduction in volume or change in timing
of purchases by major retail customers, lower than anticipated consumer and
retailer acceptance of and demand for the Company's Exchange and Refill
services and its water dispensers, changes in the Company's relationships with
its independent bottlers, distributors and suppliers, the entry of a
competitor with greater resources into the marketplace and competition and
other business conditions in the water and water dispenser industries in
general, the Company's experiencing product liability, product recall or
higher than anticipated rates of warranty expense or sales returns associated
with product quality or safety issues, the loss of key Company personnel,
changes in the regulatory framework governing the Company's business, the
Company's inability to efficiently and effectively integrate acquired
businesses with the Company's historical business, the Company's inability to
efficiently expand operations and capacity to meet growth, the Company's
inability to develop, introduce and produce new product offerings within the
anticipated timeframe or at all, the Company's inability to comply with its
covenants in its credit facilities, the failure of lenders to honor their
commitments under the Company's credit facilities, as well as other risks
described more fully in the Company's filings with the Securities and Exchange
Commission, including its Annual Report on Form 10-K filed on March 22, 2013
and its subsequent filings under the Securities Exchange Act of 1934.
Forward-looking statements reflect management's analysis as of the date of
this press release. The Company does not undertake to revise these statements
to reflect subsequent developments, other than in its regular, quarterly
earnings releases.

CONTACT: Mark Castaneda
         Primo Water Corporation
         Phone: (336) 331-4047

Primo Water Corporation Logo
Press spacebar to pause and continue. Press esc to stop.