Kia Motors America Extends Partnership With To Benefit Public School Students Nationwide In 2013

Kia Motors America Extends Partnership With To Benefit Public
                      School Students Nationwide In 2013

Automaker's National Philanthropic Program Aims for a Two-Year Total of More
than $5 Million for School Supplies and Educational Resources

- To date, Kia's match offer has enlisted the support of more than 21,000
"citizen philanthropists" and benefitted nearly 500,000 public school students
and the teachers that inspire them

- Kia will help raise awareness for in a variety of
co-promotions including a prominent placement on the No. 36 Kia Racing Optima
Turbo competing this weekend in the Pirelli World Challenge race at Lime Rock
Park in Connecticut

PR Newswire

NEW YORK, July 2, 2013

NEW YORK, July 2, 2013 /PRNewswire/ --After providing educational resources
to nearly 500,000 public school students across America last year, Kia Motors
America (KMA) today announces a significant extension of its philanthropic
partnership with, the online charity that makes it easy for
anyone to help students in need. As part of the continuing relationship, Kia
is launching a major funding campaign in 2013 that will raise the company's
total impact to $5 million in just two years. To date, Kia has matched the
support of 21,000 citizen philanthropists to collectively deliver more than
$2.1 million in resources to classrooms nationwide.

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"Kia Motors America (KMA) has grown to become the eighth largest brand in the
U.S. by volume, and as we grow, our culture and core values compel us to give
back to the communities that we call home and contribute to a better future
for all," said Byung Mo Ahn, group president and CEO of KMA and Kia Motors
Manufacturing Georgia. "The overwhelming response to last year's
collaboration with was truly inspiring, and we are determined
to help even more children – and teachers – in need in 2013."

"Kia's support has helped bring books, chess sets, butterfly gardens, guitars,
basketballs, microscopes, and many more resources to America's high-need
classrooms," said Charles Best, founder and CEO of
" is grateful for Kia's renewed commitment to helping
thousands of students access the materials they need and the quality education
they deserve."

The announcement coincides with the unveiling of a new racing livery for the
No. 36 Kia Racing Optima featuring at a VIP "Stars and Cars"
promotional event in New York City. Kia will match consumer donations to
classroom projects at public schools near Kia's network of more than 765
retail showrooms across the country as well as the company's U.S. headquarters
in Irvine, Calif., and assembly plant in West Point, Ga. Earlier this year,
Kia highlighted the valuable work of in a marketing
integration with NBC's hit show "The Voice" and made a substantial
contribution to the charity's efforts to rebuild 60 Oklahoma classrooms
destroyed by tornadoes.

Kia: One of the World's Fastest Moving Global Automotive Brands

Kia Motors America is one of only three auto brands to increase U.S. sales in
each of the past four years, and in 2012 the company surpassed the 500,000
unit mark for the first time. With a full line of fun-to-drive cars and CUVs,
Kia is advancing value to new levels of sophistication by combining
European-influenced styling – under the guidance of chief design officer Peter
Schreyer – with cutting-edge technologies, premium amenities, affordable
pricing and the lowest cost of ownership in the industry. Kia recently joined
the exclusive ranks ofInterbrand's "Top 100 Best Global Brands," and is
poised to continue its momentum with seven all-new or significantly redesigned
vehicles scheduled to arrive in showrooms in 2013. Over the past decade Kia
Motors has invested more than $1.4 billion in the U.S., including the
company's first U.S. assembly plant in West Point, Georgia – Kia Motors
Manufacturing Georgia – which is responsible for the creation of more than
11,000 plant and supplier jobs. The success of the U.S.-built[1] Optima
andSorento in two of the industry's largest segments has fueled Kia's rapid
growth and is complemented by Kia's comprehensive lineup which includes the
Cadenza flagship sedan, Soul urban passenger vehicle,Sportage compact CUV,
Optima Hybrid, the Forte sedan, 5-door andKoup compacts, Rio and Rio 5-door
sub-compacts and the Sedona minivan.

About Kia Motors America

Kia Motors America is the marketing and distribution arm of Kia Motors
Corporation based in Seoul, South Korea. KMA offers a complete line of
vehicles through more than 765 dealers throughout the United States and serves
as the "Official Automotive Partner" of the NBA and LPGA. In 2012, KMA
recorded its best-ever annual sales total and gained U.S. market share for the
18th consecutive year. Kia is poised to continue its momentum and will
continue to build the brand through design innovation, quality, value,
advanced safety features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available
at its website – For media information, including photography,
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Founded in 2000 and based in New York City, nearly 150,000 public school
teachers have used ( to secure funding
for $181 million in books, art supplies, technology, and other resources that
their students need to learn. Through, individuals from all
walks of life have helped 8.9 million students.

[1] The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI
Turbo are built in the United States from U.S. and globally sourced parts.

SOURCE Kia Motors America

Contact: Scott McKee, 949.468.4813,, Amy Corsinita, Zeno
Group for Kia Motors America, 949.468.4818,
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