RadioShack opens first concept store at 2268 Broadway in Manhattan

      RadioShack opens first concept store at 2268 Broadway in Manhattan

New format incorporates many of the features that will evolve into the new
RadioShack electronics playground

PR Newswire

NEW YORK, July 1, 2013

NEW YORK, July 1, 2013 /PRNewswire/ -- RadioShack Corporation (NYSE: RSH) on
Saturday opened the doors of the first store showcasing a number of the
features that will be part of a new generation of stores to be rolled out in
locations throughout the United States and internationally over the next
several months.





Located at 2268 Broadway at 81st Street in Manhattan's Upper West Side, the
store aims to attract tech-hungry shoppers who will find a new level of
products, service and excitement in a store that makes the buying experience
fun. The store features:

  oNewly configured displays highlighting in-demand brands like Apple, HTC
    and Samsung, as well as mobile carriers such as AT&T and Verizon;
  oStore fixtures that enable shoppers to find and compare products, such as
    a Speaker Wall allowing customers to compare speakers by playing music
    from their own Bluetooth-enabled mobile devices, and a display
    demonstrating the capabilities of several models of GoPro cameras;
  oTechnology that makes shopping interesting and playful, like touchscreens
    and apps that help shoppers understand the benefits of products;
  oHelpful, informative Texpert staff, who can answer shoppers' questions
    about hundreds of products and services, and point customers to the items
    that meet their specific needs.

"I am very excited about this store, which brings the essence of our new
'RadioShack: Let's Play' branding to the heart of Manhattan, and I am also
thrilled about the support and very positive reactions of our neighbors," said
Joe Magnacca, chief executive officer of RadioShack Corporation. "Our goal at
RadioShack is to make our iconic brand relevant to new segments of the
consumer market, while reinforcing our commitment to the strong and loyal base
of customers who have known RadioShack for many years. We know that all of
these consumers like technology when it makes their lives simpler, but they
love technology when it make their lives fun."

Over the next several weeks, RadioShack plans to open a variety of different
store configuration prototypes in the New York metropolitan area, as well as
in New Jersey and Texas. The configurations will be customized based on
locations, local buying patterns and neighborhood needs. Key learnings from
each of the newly configured stores will serve as the foundation for future
retrofits and remodeling of many of RadioShack's 4,300 stores throughout the
United States.

"We have pre-tested with consumer panels a number of the concepts that are
rolling out in the 2268 Broadway store, and we know that consumers are excited
about them," Mr. Magnacca said. "But based on my nearly 30 years in retail I
know that the proof of concept always comes when shoppers begin exploring the
stores, and that the evolution of the shopping experience never ends. We will
fine-tune the concepts people are seeing here today, and by making the
experience a fun one for the consumer, with the right mix of products,
placement and price, we expect be able to build the trajectory of RadioShack's
growth and profitability." 


RadioShack (NYSE: RSH) is a leading national retailer of innovative mobile
technology products and services, as well as products related to personal and
home technology and power supply needs. RadioShack^® offers consumers a
targeted assortment of wireless phones and other electronic products and
services from leading national brands, exclusive private brands and major
wireless carriers, all within a comfortable and convenient shopping
environment. RadioShack employs approximately 30,000 knowledgeable and
helpful sales experts globally. RadioShack's retail network includes more
than 4,300 company-operated stores in the United States, 270 company-operated
stores in Mexico, and approximately 1,000 dealer and other outlets worldwide.
For more information on RadioShack Corporation, please visit; to purchase items online, please RadioShack^® is a registered trademark licensed by
RadioShack Corporation.

News Media Contact: Media Relations, +1-817-415-2381,

SOURCE RadioShack Corporation

Press spacebar to pause and continue. Press esc to stop.