Sterling Bank Names New Market President

  Sterling Bank Names New Market President

              Alan Roberts to Head Eastern Washington and Idaho

Business Wire

SPOKANE, Wash. -- July 1, 2013

Sterling Bank, the principal operating subsidiary of Sterling Financial
Corporation (NASDAQ: STSA), has promoted Alan Roberts to Eastern
Washington/Idaho market president. With more than 30 years in the industry,
Roberts will guide the strategic direction of Sterling’s Eastern Washington
and Idaho locations, focusing on growing and strengthening business
relationships in the region.

“Alan is a strong advocate for business,” said David DePillo, vice chairman
and chief lending officer of Sterling. “His business-owner background allows
him to build trusted and meaningful partnerships. We believe his experience,
together with his vision and leadership, will allow Sterling to continue
building momentum in this market.”

Roberts joined Sterling in 2006 as the Eastern regional executive for private
banking and was later promoted to commercial banking regional director. Before
joining Sterling, he held senior management positions with Security Pacific
Bank, which merged with Bank of America. Prior to that, Roberts was the
president of White’s Boots, a prominent local mid-sized manufacturing company.
He is active in the local community, currently serving as a board member of
the Downtown Spokane Business Improvement District. He is a past treasurer and
trustee of the Greater Spokane Incorporated (GSI) and a past trustee of the
Spokane Area Economic Development Council.

About Sterling Bank

Sterling Savings Bank, the principal operating subsidiary of Sterling
Financial Corporation (NASDAQ:STSA) of Spokane, Washington, is a Washington
state chartered and federally insured commercial bank. Sterling Savings Bank
does business as Sterling Bank and, in California, as Sonoma Bank and Borrego
Springs Bank. Sterling offers banking products and services, mortgage lending,
and trust and investment products to individuals, small businesses,
corporations and other commercial organizations. As of March 31, 2013,
Sterling had assets of $9.26 billion and operated depository branches in
Washington, Oregon, Idaho and California. Visit Sterling’s website at


Sterling Bank
Media contact:
Cara L. Coon, 509-626-5348
Investor contact:
Pat Rusnak, 509-227-0961
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