Hilco Global Unveiled as New Name for Hilco Trading and a Brand Umbrella for Business Units Worldwide

  Hilco Global Unveiled as New Name for Hilco Trading and a Brand Umbrella for
  Business Units Worldwide

   Change Reflects International Growth and Core Values of World’s Leading
       Provider of Asset Valuation, Monetization and Advisory Services.

Business Wire

NORTHBROOK, Ill. -- July 1, 2013

Jeffrey B. Hecktman, Chairman and CEO of Hilco Trading, LLC today announced
the rebranding of the privately-held, international financial services holding
company. Effective immediately, Hilco Trading, LLC will be doing business as
Hilco Global.

The international introduction of the Hilco Global brand begins on July 1,
2013, with the rollout of a new logo, marketing communications programs and
materials, and a new website to follow. Gary Epstein, Chief Marketing Officer,
said, “We’re excited about the new brand, graphics and messaging as they not
only accurately reflect the services we provide, but also underscore the
relationships we have with our customers as a strategic partner.”

Since it was founded almost 25 years ago, the company has successfully evolved
into a platform of more than 20 business units in 11 countries that help
companies, their lenders and professional advisors understand the value of
tangible and intangible assets and monetize those assets as needed. Today,
Hilco Global is the world’s premier organization capable of providing
strategic consulting services, appraising, auctioning, brokering, buying,
investing and monetizing assets for healthy companies as well as those
undergoing restructuring or closure. Annually, Hilco Global manages billions
of dollars in transactions involving retail and wholesale inventory;
industrial machinery and equipment; commercial, retail and industrial real
estate; intellectual property such as consumer brands; and, accounts

Recent and notable transactions involving one or multiple Hilco Global
business units include the following:

  *Representing Hostess Brands, Inc. in the sale of their real estate,
    industrial equipment and intellectual property assets and protection
  *The acquisition of the largest and oldest steel mill in North America – RG
    Steel in Baltimore, Maryland.
  *Helping to sell closed GM and Sony manufacturing plants and the subsequent
    redevelopment efforts in those communities.
  *Investment in and the strategic repositioning and licensing for iconic
    brands such as Polaroid, Miss America and Halston.
  *The acquisition of HMV, the iconic UK entertainment retailer and is
    restructuring the business.
  *The disposition of retail inventory for all Borders and Ritz Camera
    Stores, etc.

“The new Hilco Global brand accurately captures and projects our expansion
into markets, worldwide. It also speaks to our vision and values as a
financial services company,” said Jeff Hecktman, who founded the company in
1987. He added, “Hilco has earned a reputation internationally for the quality
and commitment of our people. Approximately 500 highly-skilled, experienced
professionals located around the world are laser-focused on attaining the
greatest level of success for each client. That’s the message our new brand
tagline ‘Hilco Global -- Vested in Your Success’ will help deliver.”

Said Gary Epstein, “The new marketing tagline underscores the scope and nature
of the partnership relationship we have with our clients. Not only does Hilco
provide guidance on the best processes and methods to maximize asset values,
but where appropriate we are also willing to invest our own capital to lock in
our client’s value and minimize their risk.”

While the holding company name will change, most of the business units and
specialty business practices will retain their present identities. However,
there will be a few others will also change their name to be more consistent
with the overall Hilco Global branding and visions as follows: Hilco Appraisal
Services will change to Hilco Valuation Services; SD Retail Consulting will
become Hilco Retail Consulting; and Hilco UK Limited will become Hilco Capital
Limited. All business units carry the new brand standards, including the new
imaging and messaging created for Hilco Global.

About Hilco Global: With worldwide Headquarters located in Northbrook,
Illinois, Hilco Global is an independent financial services company and the
world’s preeminent authority on helping companies to derive maximum value from
their assets, providing both healthy and distressed companies with creative
insights, solutions, advice and even capital. The company has over 500
employees and offices located in 18 major international cities in the United
States, UK, Mexico, Canada, the Asia Pacific and Australia. More information
will be available at www.HilcoGlobal.com.


Hilco Global
Gary C. Epstein, CMO, 847-418-2712
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