With 400k Downloads Of Incredimail For iPad, Perion Has Found The Killer Feature For Email Apps – Reading Emails

  With 400k Downloads Of Incredimail For iPad, Perion Has Found The Killer
  Feature For Email Apps – Reading Emails

With So Much Of The Industry Focused On The Holy Grail Of ‘Inbox Zero’, Many
Email Clients Fail To Deliver A Pleasant Reading Experience

Business Wire

TEL AVIV, Israel & SEATTLE -- July 1, 2013

Perion, developer of the innovative Incredimail for iPad app, announced today
that its new email client has been downloaded over 400 thousand times in just
over three months since it launched. The company also revealed that users are
highly engaged by the app, using it several times a day and swiping through
eight pages of mails every time they use the app.

Incredimail for iPad launched just three months ago and brought a radically
new email experience to users. The app reimagines email and it has been
designed specifically for a touch interface. The app allows users to flip,
swipe, and peak through their emails with a beautifully designed magazine-like
interface. The whole experience has been centered on making reading emails
easier and more enjoyable.

The Killer Feature Of An Email Client

Much of the discussion surrounding email clients today is focused on reaching
“Inbox Zero” – having no unread emails. The discussion surrounding this issue
has framed Inbox Zero as the Holy Grail of email clients. Following feedback
and conversations with its users on the importance of clearing their inboxes,
Perion discovered two key results: users do indeed place a high priority on
clearing their inbox; users are already succeeding in doing so. These results
run counter to the popular belief that users are struggling to clear their

“It’s clear that marking all messages as read is important to users, but it’s
also a goal most users are already achieving,” said Josef Mandelbaum, CEO of
Perion. “What has been sorely lacking is a new paradigm for email that makes
the process more enjoyable and focuses on the core email experience – reading
messages. Incredimail for iPad is optimized for reading and enjoying your
emails, and leverages the power, simplicity, and inviting nature of touch
devices to do so.”

Incredimail for iPad was designed with the central focus of making it more
enjoyable and easier to read mails, not just filing messages away or marking
them as read. The redesigned inbox, with its large previews, peek feature that
lets user quickly see the content of an email, and swipeable layout with
multiple messages displayed at once, allows users to quickly scan through
their emails and pull out the relevant content. Additionally, users can see
content such as photos, videos, and articles from within the app thanks to
Incredimail’s snippet feature, helping to ensure the most pleasant email

Additionally, usage data from its iPad app show that users are highly engaged
by the app and the streamlined experience it provides for reading email.
Active users enter the app an average of three times per day and are swiping
through inbox pages up to eight times per session. Additionally, the app has
seen 37 million total page swipes, 23 million total emails received, and over
34.5 million push notifications.

Performance Enhancements And New Features

In the latest Incredimail for iPad version users will find significant
performance improvements making the fast software even faster. Incredimail now
offers enhanced capabilities to assist with archiving, managing and moving
messages to folders directly from full screen message view for a much smoother
experience. Additionally, Incredimail is the first email app which allows
users to share content directly to Facebook from within the app.

Additionally, the app has now been localized for seven additional languages
including: Chinese (Mandarin & Traditional), Italian, Japanese, Korean,
Portuguese, and Spanish (Spain).

For more information on Incredimail, please visit ipad.incredimail.com or to
download the app through the Apple App Store, Click Here.

About Perion Network Ltd.

Perion Network, Ltd. (NASDAQ:PERI) is a global consumer internet company that
develops applications to make the online experience of its users simple, safe
and enjoyable. Perion’s three main consumer brands are: Incredimail, Smilebox
and SweetIM. Incredimail is a unified messaging application enabling consumers
to manage multiple email accounts and Facebook messages in one place with an
easy-to-use interface and extensive personalization features, and is available
in over 100 countries in 8 languages; Smilebox is a leading photo sharing and
social expression product and service that quickly turn life's moments into
digital keepsakes for sharing and connecting with friends and family, in a fun
and personal way. SweetIM  is an instant messaging application that enables
consumers to personalize their everyday communications with free, fun and easy
to use content. Perion products have had over 300 million downloads to date
with more than 50 million monthly visitors across all of its brands. Most of
Perion’s applications are monetized through a freemium model. Free versions of
our applications are monetized primarily through our toolbar which generates
search revenue and display advertising revenue, generated through impressions.
A more advanced feature-rich version of many of our products is available with
a premium upgrade. Perion also offers and develops a range of products for
mobile phones and tablets to answer its users increasing mobile demands. For
more information on Perion please visit www.perion.com.

Forward Looking Statements

This press release contains historical information and forward-looking
statements within the meaning of The Private Securities Litigation Reform Act
of 1995 with respect to the business, financial condition and results of
operations of the Company. The words “believe,” “expect,” “intend,” “plan,”
“will,” “should” and similar expressions are intended to identify
forward-looking statements. Such statements reflect the current views,
assumptions and expectations of the Company with respect to future events and
are subject to risks and uncertainties. In addition, the financial information
set forth in this press release is not an indication of the future financial
results of the Company following the consummation of the acquisition. Many
factors could cause the actual results, performance or achievements of the
Company to be materially different from any future results, performance or
achievements that may be expressed or implied by such forward-looking
statements, or financial information, including, among others, potential
litigation associated with the transaction, risks that the Company's
acquisition activities may disrupt current plans and operations and pose
difficulties in employee retention, risks entailed in integrating acquired
businesses, changes in the markets in which the Company operates and in
general economic and business conditions, loss of key customers and
unpredictable sales cycles, competitive pressures, market acceptance of new
products, inability to meet efficiency and cost reduction objectives, changes
in business strategy and various other factors, whether referenced or not
referenced in this press release. Various other risks and uncertainties may
affect the Company and its results of operations, as described in reports
filed by the Company with the Securities and Exchange Commission from time to
time, including its annual report on Form 20-F/A for the year ended December
31, 2012. The Company does not assume any obligation to update these
forward-looking statements.


Perion Investor Relations
Deborah Margalit, +972-3-7696100
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