Fuel Premium Protein Shake Launches in Rexam 12oz. SLEEK® Cans

        Fuel Premium Protein Shake Launches in Rexam 12oz. SLEEK® Cans

PR Newswire

CHICAGO, July 1, 2013

CHICAGO, July 1, 2013 /PRNewswire/ -- It's just what you need to "Fuel Your
Body." That's the motto behind Fuel Premium Protein Shake which has hit the
market in 12oz. SLEEK® cans from Rexam.

(Photo: http://photos.prnewswire.com/prnh/20130701/CG41192)
(Logo: http://photos.prnewswire.com/prnh/20120711/CG38561LOGO)

With just two grams of sugar, Fuel delivers 30 grams of protein and is packed
with fiber, vitamins and minerals. Whether it's filling the afternoon snack
craving, or serving as lunch on the go, Fuel is specifically formulated to
support the maintenance of good health.

"From chalky shakes to sawdust texture packaged meals, most 'healthy products'
just don't taste that good," said Aaron Parkinson, founder, Nutrie. "So we set
out to change that. Fuel is a revolutionary new idea in the health and
wellness industry. It's fulfilling, healthy and delicious. And thanks to our
great-looking Rexam SLEEK can, it's easy to grab and take with you anywhere so
you can drink it any time of the day."

Fuel is one of the three health products available as part of the Automatic
Body program from Nutrie. Created by celebrity trainer Kim Lyons from the
Biggest Loser, Automatic Body is a revolutionary weight loss system designed
to help people lose weight and keep it off.

Nutrie chose the Rexam SLEEK can because of its unique shape as well as its
portability, durability and graphic capabilities. The company also benefits
from the fact that cans are the most sustainable beverage packaging choice in
the world, as they are recycled at more than double the rate of any other
beverage package.

Rich Grimley, president and CEO, Rexam BCNA, says the SLEEK can is an
excellent choice to help build a beverage brand and business. "Our 12oz. SLEEK
can is the perfect packaging solution, delivering the best in colorful
graphics as well as superior recycling, filling, distribution and retail
display economics."

Fuel is available online at www.Nutrie.com and through select independent
brand partners nationwide.

About Nutrie
The Nutrie commitment is to keep everything as simple as possible. This means
providing products and programs that give consumers the best chance to succeed
in their personal health goals. It means producing the best tasting products
while also providing the most convenient way of consuming them. All Nutrie
products are packaged in a way that makes it easy to stay on track. No mixing,
no blending, no powders or pills... just tasty beverages that taste and look
great. It also means proving great customer service, helpful support systems,
and timely deliveries. And it means standing by our products. Nutrie is based
in Scottsdale, Arizona. We are proud to produce all of our products in the
United States under the strictest of quality controls.

About Rexam
Rexam is a global consumer packaging company. We are one of the leading global
beverage can makers and a major global player in rigid plastic packaging for
healthcare applications. We are business partners to some of the world's most
famous and successful consumer brands. Our vision is to be the best global
consumer packaging company.

We have 67 plants in 24 countries and employ 11,100 people. Our sales from
ongoing operations in 2012 were in the region of $7 billion. Rexam is a member
of the FTSE 100 and its ordinary shares are listed with the UK Listing
Authority and trade on the London Stock Exchange under the symbol REX. For
further information, visit www.rexam.com.



SOURCE Rexam

Website: http://www.nutrie.com/
Website: http://www.rexam.com
Contact: Aaron Parkinson, Nutrie, 250-812-5605 or Greg Brooke, Rexam,
773-399-3362
 
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