Accenture and P&G Win "Most Innovative" Outsourcing Excellence Award for
Commercial Services Collaboration
NEW YORK -- July 1, 2013
Accenture (NYSE: ACN) and Procter & Gamble (NYSE: PG) have won the Outsourcing
Excellence Award in the “Most Innovative” category by Outsourcing Center, the
leading resource of outsourcing best-practice information. The award
recognizes Accenture’s and Procter & Gamble’s (P&G) collaboration on a
commercial services program in which Accenture manages P&G’s digital marketing
campaigns, e-retailer content and virtual reality centers.
“This award is a testament to the teamwork between Accenture and P&G and the
innovative approach and solutions delivered jointly by our two companies,”
said Marco Ziegler, a managing director in Accenture’s Consumer Goods &
Services practice and lead for Accenture’s work at P&G. “This commercial
services program is helping P&G realize greater agility and flexibility in the
front office and enabling it to meet its changing business needs more
effectively, drive improved productivity and innovation, accelerate the
start-up of new services and realize lower IT costs. Our work at P&G
underscores Accenture’s focus on providing business services that help
companies increase sales and margins through an end-to-end offering of
management consulting, technology and outsourcing.”
The award was presented to Accenture and P&G at the 17^th Annual Outsourcing
Excellence Awards event in Irving, TX on Thursday, May 9.
By engaging Accenture to manage and deliver key front office services, P&G is
able to focus on its core business strategy, while scaling Accenture’s level
of delivery up and down as required.
Accenture is helping to deliver the following services across P&G:
*Digital Marketing: Accenture’s Consumer Goods & Services practice and
Accenture Interactive provide project management services to the delivery
of P&G’s digital marketing strategy, launching and managing the company’s
digital marketing campaigns and brand websites around the world. For
example, Accenture managed the Internet sites, applications and home page
features across more than 30 markets to help P&G execute its popular Thank
You, Mom campaign during the XXX Summer Olympics.
*Virtual Solutions: Accenture manages the design and development of P&G’s
virtual reality services and 3D store environments, creates and integrates
digital content for virtual reality solution centers, provides virtual
reality software platform development and maintenance, and manages
third-party facility and technology vendors.
*“Decision Cockpit” and Reporting Management Services: Accenture provides
production management services for P&G’s decision “cockpits” across the
entire Company and all of its businesses. These decision cockpits are a
network of information portals covering different communities within the
*Project Management as a Service (PMaaS): Accenture provides scaled tools
and solutions to help enable more effective and efficient Project and
Initiative Management capability within P&G, helping reduce development
costs and overall speed to market.
Andy Walter, vice-president of P&G’s Global Business Services unit, said, “As
we continue to grow our capabilities, we’re seeking companies that can bring
innovative solutions and help us deliver them at scale. P&G believes that our
bundled agreement has strengthened our strategic relationship with Accenture
and created a 'launchpad' for the delivery of distinctive new capabilities on
a global scale. This collaboration enables us to benefit from custom-developed
services that help solve our unique business needs. Accenture understands our
business and is willing to jointly invest in business areas that hold key
strategic value to us.”
Accenture’s work for P&G is delivered using Accenture Commercial Services for
Consumer Goods, a business service that helps companies increase sales and
margins through an end-to-end offering of management consulting, technology
and outsourcing. The business service improves interactions with customers,
channels and consumers through innovative analytical, multi-channel and
Accenture is delivering the services across 12 locations, in more than 10
languages, through its Global Delivery Network using Accenture centers in
Mumbai, Buenos Aires, Shanghai, Warsaw and client locations.
Accenture is a global management consulting, technology services and
outsourcing company, with approximately 266,000 people serving clients in more
than 120 countries.Combining unparalleled experience, comprehensive
capabilities across all industries and business functions, and extensive
research on the world’s most successful companies, Accenture collaborates with
clients to help them become high-performance businesses and governments.The
company generated net revenues of US$27.9billion for the fiscal year ended
Aug. 31, 2012.Its home page is www.accenture.com.
Matt Samuel, + 44 207 844 2055
+ 44 7717 866766 (mobile)
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