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Callaway Golf Brings Speed To Golfers With FT Optiforce Drivers And Fairway Woods



 Callaway Golf Brings Speed To Golfers With FT Optiforce Drivers And Fairway
                                    Woods

New Clubs Designed to Maximize Clubhead Speed and Increase Ball Speed for
Distance Gains

PR Newswire

CARLSBAD, Calif., July 1, 2013

CARLSBAD, Calif., July 1, 2013 /PRNewswire/ -- Callaway Golf Company (NYSE:
ELY) today introduced two innovative products designed to deliver speed and
distance to golfers, its FT Optiforce™ Driver and Fairway Woods. The new
clubs, which will be available at golf retailers nationwide on July 12, 2013,
debut several new and systematically-designed technologies to help increase a
golfer's clubhead speed, ball speed and, thus, overall distance. The FT
Optiforce Driver will – in a first from Callaway – offer loft and lie
adjustability to optimize launch conditions. In a distinct approach, Callaway
is launching two variations of the FT Optiforce Driver clubhead to help
golfers find their optimal performance.

"Callaway has always placed the golfer's performance first when developing
clubs, and we feel strongly that one club head does not fit all golfers," said
Dr. Alan Hocknell, SVP, Research & Development, Callaway Golf. "Players using
an 8.5-degree driver are fundamentally different than players using
12.5-degrees of loft, so with the FT Optiforce Driver we have optimized each
of the two available heads -- the 440cc and the 460cc – and adjusted critical
elements like size, weight, center of gravity position, moment of inertia and
others so that golfers have the best chance to optimize their launch
conditions for better total performance."

The four primary technologies that merge to generate the speed and performance
advantages of Callaway's new drivers are outlined below:

Aerodynamic Efficiency
The FT Optiforce driver was born from an aggressively aerodynamic prototype
that Callaway tested while exploring the complex variations in aerodynamic
flow during a driver's entire downswing. As a result, the FT Optiforce driver
– based on its shape and construction - is tops among the fastest and most
aerodynamically efficient driver Callaway has ever brought to market, leading
to increases in clubhead speed. The FT Optiforce has been measured with 23
percent less drag than a conventionally shaped driver.*

Fast Configuration
Also contributing to advances in clubhead speed is the overall configuration
of the driver, including the use of lightweight Forged Composite™ in the crown
and two stock shaft offerings that can enhance a golfer's ability to deliver
the club to the ball faster. The primary stock shaft is a 43-gram Project X
Velocity shaft, the lightest shaft Callaway has ever included in a standard
driver offering. The secondary stock shaft is a 62-gram Mitsubishi Diamana S+.
The overall construction of the new driver is under 300 grams.

Advanced OptiFit Adjustability
The FT Optiforce Driver will debut an innovative loft and lie adjustability
solution. The driver features an Advanced OptiFit® Hosel that allows players
to adjust the driver's loft 1-degree down or 1- or 2-degrees up. The loft
setting helps golfers adjust their launch angle and amount of backspin, while
the lie -- selected with the neutral or draw settings also contained within
the hosel -- will help golfers adjust side angle and sidespin. Coupled with
the differences in the 440cc and 460cc heads, golfers of all abilities can set
use the simple adjustability solution in the FT Optiforce to find their
optimal launch conditions and ball flight.

Speed Frame Face Technology
The additional clubhead speed in FT Optiforce generated by the aerodynamic
shape and the overall configuration is then transferred to ball speed at
impact with the driver face. Implemented with much success in the other 2013
Callaway drivers, the Speed Frame Face Technology found in FT Optiforce
distributes stress across the titanium face for a larger, more consistent
sweet spot and increased ball speed. The Speed Frame Face also saves weight
that is redistributed in the clubhead to improve the CG position and maximize
MOI, which leads to optimized ball flight and forgiveness.

Also available this month, the full line-up of FT Optiforce Fairway Woods
share similar construction to the wildly popular Callaway X Hot Fairway Woods,
including the blazing ball speeds the woods have become known for. The key
differentiator for this series of fairway woods, available as a 3-, 4- 5-, 7-
and 9-woods, is the higher trajectory golfers are likely to experience.

"The FT Optiforce Fairways Woods are a powerful mix of the ball speeds of our
X Hot Fairway woods and the trajectory of our RAZR Fit Xtreme Fairway Wood,"
said Hocknell.

The new fairway woods have a Forged Speed Frame Face Cup made of high strength
Carpenter 455 stainless steel that produces significantly hotter responses all
across the face. The optimized center of gravity (CG) in the fairway wood,
accomplished in part through a proprietary design called the Internal Standing
Wave, delivers a higher launch with slightly more spin than the X Hot Fairway
Wood, resulting in consistent distances from everywhere on the course -- the
tee, fairway or rough. The FT Optiforce Fairway Woods have a higher MOI as
well, which contributes to the forgiveness and consistency that make these
clubs easy to hit.  

The FT Optiforce Fairway Woods is also available with two stock shaft
offerings, a 53-gram Project X Velocity shaft and a secondary Mitsubishi
Diamana S+ shaft.

The FT Optiforce Driver will be available for a new product introduction price
of $399. The fairway woods will be available for a new product introduction
price of $229.

For more information about these new clubs from Callaway, please visit
www.CallawayGolf.com

To keep up with other Callaway original content, product news and Tour
information please connect with Callaway on Twitter @CallawayGolf.

*23% less drag claim based on calculated energy loss due to drag throughout
the downswing of the 440 FT Optiforce model (9.5-degree) versus a Callaway X
Hot Pro 9.5-degree driver.

About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf Company
(NYSE:ELY) creates products designed to make every golfer a better golfer.
Callaway Golf Company manufactures and sells golf clubs and golf balls, and
sells golf accessories under the Callaway Golf® and Odyssey® brands worldwide.
For more information please visit www.callawaygolf.com or
shop.callawaygolf.com.

CONTACT:
Scott Goryl
Callaway Golf Company
Scott.Goryl@CallawayGolf.com
@Scott_GorylCG

(Logo: http://photos.prnewswire.com/prnh/20091203/CGLOGO)

SOURCE Callaway Golf Company

Website: http://www.callawaygolf.com
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