Rohto® Cooling Eye Drops Bring Relief Outside the Octagon

          Rohto® Cooling Eye Drops Bring Relief Outside the Octagon

Michael "The Count" Bisping challenged by Rohto® in Stare Wars Competition

PR Newswire

ORCHARD PARK, N.Y., July 1, 2013

ORCHARD PARK, N.Y., July 1, 2013 /PRNewswire/ --Rohto^® Cooling Eye Drops
travels to the UFC Fan Expo in Las Vegas to give mixed martial arts fans 'Fast
Cooling Relief' for their eyes July 5-6, 2013. Rohto^® Cooling Eye Drops, the
best eye drops ever, for any situation, is providing fans the opportunity to
challenge The Ultimate Fighter Season 3 winner, Michael "The Count" Bisping
outside the octagon in a 'Stare Wars'staring competition July 5^th at 1:30pm.

(Photo: )

Get the Ultimate Fighting Championship (UFC) 'Stare Down' experience, Rohto
style. One $500 American Express^® gift card will be awarded for the longest
stare time and one 50-inch flat screen television for most wins accumulated.
Visit the Rohto booth #7127 for official rules, free samples and great prizes.

An intense exercise regimen and long hours in the gym can lead to tired and
irritated eyes. "When training 2 to 3 times a day in preparation for a fight,
it is important to make the most of each session," says Michael Bisping, UFC
middleweight contender. Rohto^® CoolingEye Drops help my eyes feel alert and
extremely refreshed within a matter of seconds, allowing me to maximize my
potentialduring each workout."

Rohto^® Cooling Eye Drops is on a mission to help extreme fighters and their
fans fight irritated eyes with products like Rohto Cool, a redness reliever
eye drop and Rohto Hydra, for dry eye relief. Rohto Cooling Eye Drops provide
instant cooling relief on contact soothing your eyes for up to 8 hours.

About Rohto® Eye Drops

Rohto Cooling Eye Drops provide fast-acting relief for irritated eyes. Unlike
ordinary eye drops, Rohto's Freshkick™ technology delivers an intense
freshness that soothes and comforts eyes for up to 8 hours. Rohto Cooling Eye
Drops are much more than an eye drop- they're truly an experience. Get fast
cooling relief!

Join the conversation

Facebook: Rohtoeyedrops
Twitter: @Rohtoeyedrops
YouTube: RohtoEyeDrops

About Michael "The Count" Bisping

Michael "The Count" Bisping has made a name for himself in the UFC through
great performance, controversial remarks and entertaining tactics. The UK
native began his mixed martial arts career at age 15 in Britain's first "No
Holds Barred" competition. As winner of season 3 The Ultimate Fighter,
Perennial Middleweight Title Contender and a 14-5 UFC career record, The Count
is one of the most sought after MMA fighters.

About Rohto Pharmaceutical Company, Ltd.

Rohto Pharmaceutical Co., Ltd was founded in 1899 in Osaka, Japan, as a small
family drugstore. The company was a pioneer in the over-the-counter medicines
and consumer healthcare products. Fifty years later, it is now the 2nd largest
consumer health company in Japan, establishing its position as a world leader
in manufacturing and marketing pharmaceuticals, cosmetics, skincare and
healthcare products. Rohto has operations in 12 major markets, with marketing/
distribution agreements in more than 150 countries globally.

About The Mentholatum Company

Mentholatum Company is a global health and wellness company located in Orchard
Park, NY, and dedicated to providing effective solutions to our consumers'
personal needs.

Mentholatum brands include: OXY^® Acne Medication, Softlips^® lip balm,
Rohto^® Cooling Eye Drops, pHisoderm^® facial care, Hada Labo Tokyo™ skin care
and Mentholatum^® ointment, trusted since 1889.

SOURCE Rohto Cooling Eye Drops

Contact: Alicia P. Bey, The Mentholatum Company, 716-677-2500 Ext 1413
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