Tianli Agritech Expands Black Hog Meat Sales into Guangdong Province
WUHAN CITY, China, July 1, 2013
WUHAN CITY, China, July 1, 2013 /PRNewswire/ -- Tianli Agritech, Inc.
(NASDAQ:OINK) ("Tianli" or the "Company"), a leading producer of breeder hogs,
market hogs and black hogs, headquartered in Wuhan City, China, today
announced that its operating subsidiary, Wuhan Fengze Agricultural Science and
Technology Development Co. Ltd. ("Fengze"), had signed a cooperation agreement
(the "Agreement") with Shenzhen Investment Banking International Marketing
Group ("SIBIMG") to jointly develop a direct sales program (the "Program") for
Tianli's branded black hog meat in Shenzhen and other cities in Guangdong
Under the Program, participating families will pay an upfront fee of
approximately RMB1,000 to receive a weekly delivery of 1.5 kilograms
(approximately 3.3 lb) of Tianli-Xiduhei™ black hog meat directly from Fengze
for a period of thirteen weeks.
Mrs. Hanying Li, Chairwoman and CEO of Tianli Agritech commented, "We are very
excited to begin selling our branded black hog products in Guangdong Province
through this unique direct sales program piloted by SIBIMG. Both SIBIMG and
Tianli are confident that we can bring up to 50,000 families into the Program
by the end of January 2014, and thereafter grow the Program to potential
level of annual sales equivalent to 75,000 black hogs. With food safety a
growing concern for middle-class families in China, the sales program allows
participating families to access our premium quality black hog meat products
directly from us. We expect SIBIMG's strong presence in the Guangdong consumer
market and vast expertise in delivering sales and marketing solutions for
enterprise customers to help us effectively penetrate the Guangdong market and
accelerate our national retail expansion plan in coming months."
Tianli's black hogs and cuts of Tianli-Xiduhei™ black hog meat are products of
the Company's "10,000 families and 1,000,000 Black Hogs" program in Enshi
Prefecture, Hubei Province. By March 31, 2013, the Company had provided funds
totaling $12.67 million and completed the construction of 765 black hog farms
in Enshi Prefecture. Tianli's black hog products now sell in major cities
including Beijing, Wuhan, and Shenzhen.
About Tianli Agritech, Inc.
Tianli Agritech, Inc. is in the business of breeding, raising and selling
breeder and market hogs in China and is developing a retail channel for its
pork products including high-value, black hog meat. The Company is focused on
growing high quality hogs for sale for breeding and meat purposes. The Company
conducts genetic, breeding and nutrition research to steadily improve its
About Shenzhen Investment Banking International Marketing Group
Also known as "Zhaocai Group", SIBIMG is a leading sales and marketing
services company with its main office in Shenzhen and branch offices in
Beijing, Shanghai, Guangzhou, Chongqing and Wuhan. SIBIMG offers a full suite
of sales, marketing, and channel management solutions tailored to fit the
needs of small- and medium- enterprise customers across China.
This news release contains forward-looking statements as defined by the
Private Securities Litigation Reform Act of 1995. Forward-looking statements
include statements concerning plans, objectives, goals, strategies, future
events or performance, and underlying assumptions and other statements that
are other than statements of historical facts. These statements are subject
to uncertainties and risks including, but not limited to, product and service
demand and acceptance, changes in technology, economic conditions, the impact
of competition and pricing, government regulation, and other risks contained
in reports filed by the company with the Securities and Exchange Commission.
All such forward-looking statements, whether written or oral, and whether made
by or on behalf of the company, are expressly qualified by the cautionary
statements and any other cautionary statements which may accompany the
forward-looking statements. In addition, the company disclaims any obligation
to update any forward-looking statements to reflect events or circumstances
after the date hereof.
For more information, please contact:
Weitian Group LLC
SOURCE Tianli Agritech, Inc.
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