Walmart Competition Gives Entrepreneurs the Chance to 'Get on the Shelf'

   Walmart Competition Gives Entrepreneurs the Chance to 'Get on the Shelf'

Viral contest developed by @WalmartLabs returns, offering more opportunities
for American businesses and entrepreneurs to sell their products to millions
of new customers

PR Newswire

SAN BRUNO, Calif., July 1, 2013

SAN BRUNO, Calif., July 1, 2013 /PRNewswire/ -- Walmart today kicked off a new
installment of Get on the Shelf, a social, crowdsourcing competition developed
by @WalmartLabs that gives entrepreneurs a chance to get noticed and sell
their products on and potentially in select Walmart stores.
Entrepreneurs, business owners and inventors can enter now through July 31 by
submitting a video featuring their product at

The contest is open to a wide range of products,and any entrepreneur in
America with a big dream and great product is encouraged to enter. For this
year's contest, Walmart has special interest in seeing products made in the
U.S. as part of its domestic sourcing commitment – in addition to reviewing
other items from multiple categories.

"We're calling on entrepreneurs and inventors from across the country to help
us discover the next big thing. In return, Walmart is giving them exposure to
millions of potential customers," said Joel Anderson, President and CEO of "Get on the Shelf taps into the spirit of American innovation and
gives our customers a voice in selecting the products that will help them live

Businesses and product developers can submit entries for products that
complement the assortment of items sold on, such as electronics,
home, toys and apparel. All entries will be screened by Walmart merchants, and
then the public will be asked to vote on their favorite products later this

Walmart's second Get on the Shelf contest offers inventors and entrepreneurs
more chances to win and broad exposure to millions of potential customers.
Informed by the first round of public voting, Walmart merchants will select up
to 20 product finalists that will be featured in an original web series
produced by VIMBY, The Mark Burnett Digital Studio. The weekly web series
will be available at and the public vote
will determine each week's winning item. Through this process, up to five
winning products will be chosen to be sold on One or more of
these winners will be selected as a grand prize winner based on the number of
online pre-orders from customers, and could potentially be sold in select
Walmart stores.

Last year's Get on the Shelf contest attracted more than 5,000 entries, and
more than one million votes from across the country. Voters chose last year's
grand prize winner Humankind Water and runners-up PlateTopper and SnapIt
Eyeglass Repair Kit.

The Get on the Shelf platform was created by @WalmartLabs, the technology arm
of Walmart Global eCommerce, which designed it to be scalable and robust
enough to process a high level of product entries, votes and traffic. Since
the initial U.S. Get on the Shelf contest in 2012, the platform was used to
source greeting card designs, which were submitted and voted upon by
customers. One of the winning designs was among the top-selling greeting cards
last holiday on

For complete contest rules and submission instructions, please visit To learn more about the innovative platform
supporting this initiative, please visit

About Walmart
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save money and
live better – anytime and anywhere – in retail stores, online, and through
their mobile devices. Each week, more than 245 million customers and members
visit our more than 10,800 stores under 69 banners in 27 countries and
e-commerce websites in 10 countries. With fiscal year 2013 sales of
approximately $466 billion, Walmart employs more than 2.2 million associates
worldwide. Walmart continues to be a leader in sustainability, corporate
philanthropy and employment opportunity. Additional information about Walmart
can be found by visiting, on Facebook on Twitter
Online merchandise sales are available at

SOURCE Walmart

Contact: Walmart Media Relations, Phone: 1-800-331-0085,
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