Manchester United Announces Sponsorship with True, Thailand
*Agreement to become Official Mobile and MUTV partner
*True to support Bangkok leg of United’s Tour 2013, presented by Aon
MANCHESTER, England -- July 1, 2013
English Premier League Champions, Manchester United have today announced a
regional partnership with one of Thailand’s leading telecommunications
companies, True Corporation Plc.
The three year agreement will see the True Group team up with United in a
number of different areas. TrueMove H will become Manchester United’s Official
Mobile Partner for Thailand; and TrueVisions, True Group’s pay TV operator and
leader in sports and entertainment content with the most channels including
HD, will be the Official MUTV broadcaster for Thailand.
With more than 70 million viewers tuning into a United game in the first 7
months of last season, the partnership is predicted to be popular amongst
fans. By partnering with Manchester United, one of the world’s top football
teams, TrueMove H is bringing a world-class sports experience for consumers in
Thailand to enjoy via their mobile devices utilising the best in 4G and 3G
In addition to this, True will also become an Official Associate Match Sponsor
for the Bangkok leg of the Club’s Tour 2013, presented by Aon.
Established in 1990, True Corporation is Thailand’s only fully-integrated
communications service provider and leader in convergence. Its core businesses
covers fixed line and broadband, mobile, and pay TV, catering to over 27
million customers. TrueMove H is Thailand’s leading mobile service provider
and a pioneer in the country’s mobile industry. It has the largest nationwide
3G network and was the first to launch Thailand’s 4G LTE commercial services.
TrueMove H is one of Thailand’s most recognised brands and has won the Readers
Digest Trusted Brand Award for several years.
Manchester United Group Managing Director, Richard Arnold comments:
‘When considering our partners, the Club likes to ensure the company in
question shares many of the same attributes that have allowed us to grow into
the world’s most recognised team. True is a company that demonstrated many
admirable qualities, itself crediting courage and the ability to take on new
challenges as the key to its success. Since forming in 1990 it has continued
to grow with the fast paced telecommunications industry to become one of the
best in its territory, proudly being the first to embrace many new
technologies. Our new partnership is set to follow suit and provide our 20
million loyal and passionate Thai followers with exclusive content and
footage, bringing them closer the club they love.’
About Manchester United
Manchester United is one of the most popular and successful sports teams in
the world, playing one of the most popular spectator sports on Earth. Through
our 135-year heritage we have won 61 trophies, enabling us to develop the
world’s leading sports brand and a global community of 659 million followers.
Our large, passionate community provides Manchester United with a worldwide
platform to generate significant revenue from multiple sources, including
sponsorship, merchandising, product licensing, new media & mobile,
broadcasting and match day.
Manchester United Ltd
Kate Lowe, +44 (0) 161 868 8427
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