Edison International Unveils Newly Redesigned Online Newsroom
Members of the media will have access to breaking news and features about the
ROSEMEAD, Calif. -- July 1, 2013
With a newly redesigned look and various multimedia tools, Edison
International today unveiled its new newsroom.
With breaking news and feature stories, news releases and image galleries,
members of the media and stakeholders will have direct access to tools when
covering or learning about Edison and its investor-owned utility Southern
California Edison (SCE). Social media feeds will provide real-time information
about the company and a media login section will provide additional tools such
as b-roll, factsheets and logos.
“The online newsroom will provide another multimedia channel to tell the
stories of Edison and SCE,” said Steve Conroy, director of Corporate
Communications. “We hope these new tools will be used by media who cover the
utility industry and whose stories ultimately reach our valued customers.”
Some of the stories currently featured on the redesigned site include: a look
at Cool Centers and how residents are dealing with the record heat; an update
about the recently retired San Onofre nuclear plant and a look at the
decommissioning process; and an exclusive interview with SCE employee Patrick
McGary who is currently serving in Afghanistan as a member of the special
The Edison online newsroom will be a one stop shop for the latest information
about the company. Members of the media will be able to sign-up for email and
SMS text alerts. There is also a list of subject matter experts who are
available for interviews.
For more information: newsroom.edison.com.
About Edison International
Edison International, through its subsidiaries, is a generator and distributor
of electric power and an investor in infrastructure and energy assets,
including renewable energy. Headquartered in Rosemead, Calif., Edison
International is the parent company of Southern California Edison.
Media Contact: Media Relations, (626) 302-2255
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