Mozilla and Partners Prepare to Launch First Firefox OS Smartphones!

  Mozilla and Partners Prepare to Launch First Firefox OS Smartphones!

First Open Web Devices Powered by Firefox OS Make Smartphones More Accessible;
                      Regional announcements coming soon

Business Wire

MOUNTAIN VIEW, Calif. -- July 1, 2013

Mozilla, the mission-based organization dedicated to keeping the power of the
Web in people’s hands, today announced that the regional launches of Firefox
OS smartphones will begin soon. Deutsche Telekom and Telefonica will release
the first Firefox OS devices, the ALCATEL ONE TOUCH Fire and the ZTE Open,
soon. Individual partners will announce specifics about launches in each
market soon.

(Photo: Business Wire)

(Photo: Business Wire)

Firefox OS Features

Firefox OS smartphones are the first devices powered completely by Web
technologies and offer everything you expect from a smartphone while also
delivering new features to give you a personal experience that is unmatched by
any other phone.

Firefox OS includes all the things people need from a smartphone out of the
box – calls, messaging, email, camera and more – as well as the things you
wish a smartphone offered. Firefox OS also includes built-in social features
with Facebook and Twitter, HERE Maps with offline capabilities and smart
walking, driving and public transit directions, much-loved features like the
Firefox Web browser, a new ability to discover one-time use and downloadable
apps, Firefox Marketplace and much more.

Firefox OS features a brand new concept for smartphones – an adaptive app
search that literally transforms the phone to meet your needs at any moment,
without the need to download anything. Simply swipe to the right on your
Firefox OS phone and start to type what you are interested in to get a whole
new customized phone experience based on your needs instantly.

For example, search for your favorite music artist and get results to buy your
favorite song, concert tickets or even listen to your favorite song instantly.
Making it possible for you to create these one-time use or downloadable apps
on demand gives you a completely customized experience and helps you get the
exact content you want, when you want it.

“The launch of Firefox OS marks an incredibly exciting time for the Web.
Firefox OS powers the first smartphones built entirely on Web technologies and
will stimulate an inspiring new wave of innovation for the Web,” says Jay
Sullivan, Mozilla Chief Operating Officer. "We are proud to deliver an
experience for first time smartphone users that will delight them and really
put the power of the Web in people’s hands.”

Firefox OS phones come with Firefox Marketplace, which unleashes the power of
HTML5 apps on mobile. Firefox Marketplace has popular global apps you want and
relevant local apps you need. Firefox Marketplace offers apps in categories
like games, news and media, music and audio, business and productivity so you
can find an app for whatever you want – even local and niche topics. Firefox
Marketplace includes popular apps such as AccuWeather, EA games like Poppit,
Facebook, Nokia HERE Maps, SoundCloud, Terra, Time Out, TMZ and Twitter as
well as personally tailored and local apps that will differ by region.

Firefox OS is an extension of the Firefox desktop and mobile browsing
experience that hundreds of millions of people know and love, so you can
expect all the security, privacy, customization and user control Firefox
always delivers.

With more than 20 hardware and operator partners around the world, Firefox OS
is filling the need for a fully adaptable, unconstrained mobile platform to
deliver an innovative and customizable mobile Web experience that people are
missing today. The world is waiting for a more attainable smartphone
experience; only 21 percent of global mobile subscribers have smartphones,
according to Kleiner Perkins Caufield & Byers.

"Operators, OEMs, and developers are growing ever more interested in the
emergence of a truly viable alternative mobile platform that offers them new
economic opportunities independent of today's incumbents," said John Jackson,
Research Vice President for IDC. "Such a platform will have to meet
challenging requirements in terms of robustness, scale, and openness. Mozilla
and its partners are now moving definitively into the first wave of Firefox OS
distribution. One of our recent surveys found Firefox OS to be more compelling
to developers over Tizen, Blackberry and Kindle Fire, despite no commercial
products being available yet.It is clear that influential members of the
operator, OEM, and developer communities at both global and hyper-local levels
see the potential of Mozilla's Firefox OS to be that next platform."

Telenor will launch their first Firefox OS phones in Central and Eastern
Europe this year. Firefox OS phones will launch in more markets later this

You can check out a video demo here:

Supporting Quotes:

Quote from Alcatel

“ALCATEL ONE TOUCH strives to deliver the best products for consumers and we
are working with our ever-expanding circle of global partners to suit the
needs of everyone. We have delivered a full suite of smart phones that offer
unprecedented high-quality, high-value features and there are more to come in
Q3 and Q4 2013,” said Dan Dery, Chief Marketing Officer of ALCATEL ONE TOUCH.

Quote from Deutsche Telekom

“We are excited that with the upcoming launch in Poland Deutsche Telekom is
leading the go to market for the Firefox OS mobile device," says Claudia
Nemat, Board member for Europe and Technology at Deutsche Telekom. "The launch
of the first Firefox smartphones in Europe is an important step on the way to
more innovation and to more competition between the different ecosystems. We
rely on open platforms because we want to create freedom of choice on behalf
of our customers.”

Quote from Telefonica

José María Álvarez Palette, Chief Operating Officer of Telefónica said, “We
believe that smartphones need to be more open and that the Web is the platform
for making this possible. Consumers should not be locked to any one system but
have the choice to consume the content they want and the flexibility to be
able to take it with them when they change devices. This week marks a key
turning point for the industry as we launch the first commercial Firefox OS
devices in Spain. This is just the beginning as we bring Firefox OS to more
and more of our markets across an expanding range of smartphones.”

Quote from ZTE

"We are honored to partner with Telefonica and Mozilla to launch our first
Firefox OS phone, the ZTE Open. Packed with powerful features, it's totally a
new experience for smartphone users. As one of the top five smartphone
manufacturers in the world, ZTE is devoted to provide more options for global
customers and let everyone enjoy splendid life via advanced technology,” said
Mr.Dai Wenhong, VP of ZTE Corporation.

About Mozilla

Mozilla has been a pioneer and advocate for the Web for more than a decade. We
create and promote open standards that enable innovation and advance the Web
as a platform for all. Today, hundreds of millions of people worldwide use
Mozilla Firefox to discover, experience and connect to the Web on computers,
tablets and mobile phones. For more information please visit

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Shannon Prior, 530-520-3732
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