Industry Report Reveals Top Priorities for Chief Marketing Officers and Directors of Loyalty and Retention

Industry Report Reveals Top Priorities for Chief Marketing Officers and 
Directors of Loyalty and Retention 


    --  66% select improving customer loyalty and retention as a top
        priority for 2013
    --  Only 25% considered themselves 'advanced' when it came to
        developing strategies to increase customer satisfaction and
        reduce churn
    --  53% of respondents agreed that a short-term focus on cost
        savings is the biggest inhibitor to developing a successful
        loyalty program

LONDON, July 1, 2013 /CNW/ - Ahead of Maximizing Customer Loyalty & 
Profitability North America Summit (15-17 July, Dallas), Telecoms IQ has 
conducted research among its network of Chief Marketing Officers and Directors 
of Loyalty and Retention to discover their current top challenges and 
priorities.

The business case for carriers to invest in customer loyalty is clear: in a 
saturated market, it costs less to retain your existing customers than it does 
to acquire new ones.

The research reveals that Chief Marketing Officers and Directors of Loyalty 
and Retention are continuing to concentrate on improving customer loyalty 
programs and on optimizing cost management.

The Summit has been tailored to the key issues that have emerged from the 
survey:
    --  How to effectively measure and maximize the financial impact of
        customer loyalty in order to secure senior management buy-in
    --  How to build an organization around customer loyalty
    --  How to improve the customer experience and drive loyalty at
        every touch point

These are only some of the topics that 35+ senior carrier representatives will 
be debating.

The Final Agenda is available here: http://bit.ly/111GrLl or email 
telecoms@iqpc.co.uk.

To give you a taste of the influencers who you can expect to meet and learn 
from at Maximizing Customer Loyalty & Profitability North America Summit, here 
are some of the carriers that will be at the Summit: Allstream, AT&T, Charter 
Communications, Cogeco Cable, Comcast Corporation, Cox Communications, Nextel 
Telecomunicações, NII Holdings, Rogers Communications, Sprint, Time Warner 
Cable, U.S. Cellular, Verizon Wireless and Windstream Communications.

The Summit will be co-located with Big Data Monetization in Telecoms: North 
AmericaSummit.

A shared exhibition hall and interactive sessions will enable networking 
between delegates at both events in order to discuss their Big Data challenges 
with experts in this increasingly important and relevant area.

For more information on Big Data Monetization in Telecoms: North America 
Summit visit the website: http://www.bigdatanorthamerica.com.

For more information about Maximizing Customer Loyalty & Profitability North 
America Summit, taking place July 15-17 2013, Dallas, including the industry 
leading speakers and latest agenda, please visit: 
http://www.loyaltyandprofitabilityus.com.

For more information on sponsorship opportunities email: or call  Francesca 
Pezzoli - Senior Marketing Manager - Telecoms IQ - IQPC:  
+44-(0)207-368-9737.telecoms@iqpc.co.uk

SOURCE: IQPC - Telecoms IQ

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-0- Jul/01/2013 14:22 GMT


 
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