Industry Report Reveals Top Priorities for Chief Marketing Officers and
Directors of Loyalty and Retention
-- 66% select improving customer loyalty and retention as a top
priority for 2013
-- Only 25% considered themselves 'advanced' when it came to
developing strategies to increase customer satisfaction and
-- 53% of respondents agreed that a short-term focus on cost
savings is the biggest inhibitor to developing a successful
LONDON, July 1, 2013 /CNW/ - Ahead of Maximizing Customer Loyalty &
Profitability North America Summit (15-17 July, Dallas), Telecoms IQ has
conducted research among its network of Chief Marketing Officers and Directors
of Loyalty and Retention to discover their current top challenges and
The business case for carriers to invest in customer loyalty is clear: in a
saturated market, it costs less to retain your existing customers than it does
to acquire new ones.
The research reveals that Chief Marketing Officers and Directors of Loyalty
and Retention are continuing to concentrate on improving customer loyalty
programs and on optimizing cost management.
The Summit has been tailored to the key issues that have emerged from the
-- How to effectively measure and maximize the financial impact of
customer loyalty in order to secure senior management buy-in
-- How to build an organization around customer loyalty
-- How to improve the customer experience and drive loyalty at
every touch point
These are only some of the topics that 35+ senior carrier representatives will
The Final Agenda is available here: http://bit.ly/111GrLl or email
To give you a taste of the influencers who you can expect to meet and learn
from at Maximizing Customer Loyalty & Profitability North America Summit, here
are some of the carriers that will be at the Summit: Allstream, AT&T, Charter
Communications, Cogeco Cable, Comcast Corporation, Cox Communications, Nextel
Telecomunicações, NII Holdings, Rogers Communications, Sprint, Time Warner
Cable, U.S. Cellular, Verizon Wireless and Windstream Communications.
The Summit will be co-located with Big Data Monetization in Telecoms: North
A shared exhibition hall and interactive sessions will enable networking
between delegates at both events in order to discuss their Big Data challenges
with experts in this increasingly important and relevant area.
For more information on Big Data Monetization in Telecoms: North America
Summit visit the website: http://www.bigdatanorthamerica.com.
For more information about Maximizing Customer Loyalty & Profitability North
America Summit, taking place July 15-17 2013, Dallas, including the industry
leading speakers and latest agenda, please visit:
For more information on sponsorship opportunities email: or call Francesca
Pezzoli - Senior Marketing Manager - Telecoms IQ - IQPC:
SOURCE: IQPC - Telecoms IQ
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-0- Jul/01/2013 14:22 GMT
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