Mexico, India Show High Potential For Upheaval in Latest GfK Mood of the World Report

  Mexico, India Show High Potential For Upheaval in Latest GfK Mood of the
  World Report

Study of 28 countries reflects popular concerns that have led to unrest,
protests in Spain, Brazil

Business Wire

NEW YORK -- July 1, 2013

Judged on crucial factors like trust in elected officials and a sense of
financial comfort, Mexico and India could be poised for the kind of civil
upheaval that has visited Egypt, Brazil, and Spain in recent months and years.
GfK’s annual Mood of the World report captures levels of concern about 21
economic, political, and social issues in 28 countries. The study reveals
trends that can have profound effects on spending choices, healthcare
decisions, brand preferences, and other key factors for business.

Countries that show significant increases in popular concern about three or
more issues over a short period of time may be headed for greater strife. The
just-released Mood of the World (MOW) report identified the following
potential “hot buttons”:


       *Wrongdoing/corruption by elected officials: +5 rank positions
         compared to 2009
       *Personal information getting into wrong hands: +7
       *Religious extremism/fundamentalism: +5


       *Money enough to live right and pay the bills: +5 rank positions since
       *Environmental pollution: +5
       *Future of government-run retirement or pension plans: +5
       *Personal information getting into wrong hands: +5

Mood of the World is drawn from the annual Roper Reports® Worldwide consumer
trends study, conducted in 28 countries and encompassing over 37,000
interviews globally each year. The new report also reflects trends that have
contributed to recent upheavals in other countries, including:

  *Spain: Major increases in concern about corruption among elected officials
    (+11 rank positions since 2009), the cost of healthcare (+8), and economic
    inequality (+6)

  *Brazil: Growing worry around having enough money to “live right” (+5 since
    2009) and government corruption (+6)

“The core trends tracked by Mood of the World have a direct influence on
commerce at many levels,” said Kathy Sheehan, Executive Vice President of
GfK’s Consumer Trends team. “Disturbances in personal comfort and political
trust lead to increasingly cautious behavior – which is bad news for consumer
confidence and purchasing. Understanding the top-of-mind issues in each
country, and their levels of significance, provides essential guidance for
those making investments – of time, personnel, and more – in these regions.”

About GfK

GfK is one of the world’s largest research companies, with around 13,000
experts working to discover new insights into the way people live, think and
shop, in over 100 markets, every day. GfK is constantly innovating and using
the latest technologies and the smartest methodologies to give its clients the
clearest understanding of the most important people in the world: their
customers. In 2012, GfK’s sales amounted to €1.51 billion.

To find out more, visit or follow GfK on Twitter:


GfK Marketing and Communications, Consumer Experiences North America
David Stanton
Vice President
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