Starwood Preferred Guest and St. Regis Hotels & Resorts Sail into San Francisco for the 2013 Annual America’s Cup Races

  Starwood Preferred Guest and St. Regis Hotels & Resorts Sail into San
  Francisco for the 2013 Annual America’s Cup Races

    As Official Hotel & Resort of the 34^th America’s Cup, SPG Offers the
 Exhilarating Opportunity to be a Guest Chaser on an Official Umpire Boat and
                                     more

Business Wire

STAMFORD, Conn. -- July 1, 2013

Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) announces today that the
Starwood Preferred Guest® (SPG®) loyalty program and St. Regis Hotels &
Resorts have joined the 2013 Annual America’s Cup as the Official Hotel and
Resort. The partnership will offer St. Regis guests and SPG members
extraordinary insider access to the world’s fastest boats and the world’s best
sailors as well as exclusive experiences at the America’s Cup Pavilion and The
St. Regis San Francisco.

“Starwood’s lifestyle brands attract global travelers with a passion for
one-of-a-kind experiences, and we know our SPG members have a deep passion for
sports like championship racing,” said Chris Holdren, Senior Vice President
Starwood Preferred Guest. “With this partnership, our guests and SPG Members
now have access to all the excitement and adrenaline that the America’s Cup
promises to deliver.”

The 2013 Annual America’s Cup Summer of Racing will take place from July 4^th
to September 21^st in San Francisco, celebrating the return of the competition
to the United States for the first time in 18 years. As the oldest trophy in
international sport and the most storied competition in the professional
sailing circuit, the America’s Cup complements the St. Regis brand’s continued
commitment to delivering exceptional experiences and bespoke services to
global travelers who share the brand’s passion for this timeless sport.

“The St. Regis San Francisco provides the perfect backdrop for this year’s
races, and America’s Cup allows St. Regis to celebrate speed and sport along
with the heritage of world-class sailing,” said Toni Knorr, General Manager,
The St. Regis San Francisco. “As the first luxury hotel brand to sponsor
America’s Cup, we are honored to host a new generation of luxury travelers and
SPG members who share our passion for this memorable event.”

America’s Cup Guest Chaser SPG Moment and Exceptional Experiences

As part of the SPG Moments platform, the highest bidding SPG member plus a
guest will board an Umpire Rigid Inflatable Boat (RIB) for all of the day’s
races on either August 7^th or August 10^th through the Guest Chaser Moment
package. At speeds up to 61 knots (70 mph), the SPG member will participate in
a once-in-a-lifetime adventure, racing to keep up with the best sailors in the
world as they compete on the San Francisco Bay. Bidding for this memorable
sailing experience closes July 1^st.

In addition to the Guest Chaser experience SPG members can bid on a season
pass and access to the VIP hospitality club onshore – just meters from the
boats as they race on the San Francisco Bay.

To view a complete list of SPG Moments at America’s Cup please visit:
spg.com/americascup.

Additionally, the SPG Experience, located at the America’s Cup Park on Piers
27/29 off of San Francisco’s famed Embarcadero, will be open to guests each
day. There visitors can enroll and learn more about the program. SPG members
who show their member card will receive a special gift and any visitor to the
SPG Experience will have the opportunity to win a grand prize of a one week
vacation to any Starwood around the globe as well as other prizes including
free night awards.

St. Regis Creates Bespoke Guest Experiences

Throughout the America’s Cup, St. Regis will offer the brand’s signature
Bloody Mary cocktail, originally created at the King Cole Bar at The St. Regis
New York, in CLUB72. A rotating canapé menu featuring seasonal dishes, created
by Chefs Club by FOOD & WINE at The St. Regis Aspen Resort, will also be
offered to VIP guests.

St. Regis will provide its discerning global guests the opportunity to book a
limited-edition St. Regis Aficionado experience, which includes access to a
private SPG member America’s Cup reception at The St. Regis San Francisco as
well an exclusive meet and greet with a professional America’s Cup sailor.

At The Lobby Bar at The St. Regis San Francisco, the spirit and energy of the
America’s Cup will be palpable as guests and locals unwind with The Southern
Cross specialty cocktail, crafted in honor of the 2013 races and named after a
constellation that seafarers used before modern maritime navigation to
indicate which direction was south. This exquisite cocktail is sweet,
balanced, and carefully fashioned with kappa pisco, pineapple juice, hibiscus
syrup, and Elizabeth allspice dram liqueur. Available July through September,
the Southern Cross specialty cocktail will be offered for $16. The St. Regis
Lobby Bar is open from noon to midnight Sunday through Thursday, and from noon
to 1 a.m. on Friday and Saturday.

For those wishing to indulge after an exciting day of America’s Cup races,
Remède Spa at The St. Regis San Francisco will offer a variety of
nautical-inspired spa treatments. The All Hands On Deck Massage (60 minutes,
$330) will help guests unwind through the expertise of two Remède spa massage
therapists who have created a soothing treatment for those who have trouble
completely letting go and relaxing. The Seafarer’s Serenity Treatment (120
minutes, $350) is ideal for those seeking deep cleansing and revitalization.
The Relaxation Regatta Treatment (120 minutes, $320) includes a calming sea
salt bath followed by a 90-minute Swedish massage that combines cranio sacral
work and foot reflexology to release tension and restore vitality. Exclusive
to St. Regis Hotels & Resorts, the luxurious Remède Spa is San Francisco’s
only Forbes Four Star-rated spa. To book a treatment at Remède Spa, please
call 415-284-4060 or email remedespasf@stregis.com.

Sailing fans can also participate from afar online using #BringMeSPG for the
chance to win Club72 tickets to the America’s Cup Finals care of SPG or a St.
Regis On the Water experience including two nights at a beachfront property
such as The St. Regis Princeville Resort, The St. Regis Monarch Beach, or The
St. Regis Punta Mita Resort.

AboutSt. Regis Hotels & Resorts

Combining classic sophistication with a modern sensibility, St. Regis is
committed to delivering exceptional experiences at 30 luxury hotels and
resorts in the best addresses around the world. Since the opening of the first
St. Regis Hotel in New York City over a century ago by John Jacob Astor IV,
the brand has remained committed to an uncompromising level of bespoke and
anticipatory service for all of its guests delivered flawlessly by signature
St. Regis Butler Service. From Bal Harbour to Bangkok, Saadiyat Island to
Shenzhen, the St. Regis brand caters to a new generation of luxury travelers
and continues to thoughtfully build its portfolio in the most sought after
destinations at the heart of today’s grand tour. Plans for the brand to expand
its legacy include much-anticipated St. Regis Hotels & Resorts in the Riviera
Maya and in Asia, where St. Regis has announced plans to open hotels in
Changsha, Chengdu, Jakarta, Kuala Lumpur, Lijiang, Nanjing, New Delhi,
Qingshui Bay, and Zhuhai. In the Middle East, St. Regis will continue to
expand in Abu Dhabi, Amman, Cairo and Dubai. For more information on St. Regis
Hotels & Resorts please visit stregis.com, to explore our recent debuts visit
stregis.com/newgrandtour and for the privilege of residential ownership please
visit stregis.com/residences. Connect with St. Regis on
instagram.com/stregishotels, facebook.com/stregis pinterest.com/stregishotels,
and youtube.com/stregishotels.

About Starwood Preferred Guest

Starwood Preferred Guest® (SPG®) is an innovative, award-winning frequent
traveler program that unites each of Starwood’s 9 distinctive hotel brands and
includes more luxury hotels in more destinations around the world. SPG
reinvented the hospitality loyalty landscape when it launched in 1999 with its
breakthrough policy of no blackout dates, and over the years has continued its
tradition of innovation with enhancements such as Cash + Points, SPG
Moments^SM, and most recently Your24^TM and SPG Lifetime^TM. In addition to
Free Night Awards at over 1,100 hotels and resorts and Award Flights on over
350 major airlines without blackout dates, the Starpoints® that members earn
through SPG can be redeemed for access like to no other to experiences in
music, sports and the arts through SPG Moments. SPG also has an ongoing
commitment to digital innovation to meet the needs of today’s connected global
traveler – fromthe SPG app for iPhone that utilizes state-aware technology to
create a more personalized hotel stay to Starwood’s Best Rate Guarantee on
SPG.com, to SPG’s integration within various social media platforms. Offerings
such as these have helped SPG build a passionate member base among the world’s
most frequent travelers. Learn more at spg.com and spg.com/moments and connect
with us on twitter.com/spg, instagram.com/spg, facebook.com/spg,
foursquare.com/spg, pinterest.com/spglife, and youtube.com/spg.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and
leisure companies in the world with 1,146 properties in nearly 100 countries
and 171,000 employees at its owned and managed properties. Starwood is a fully
integrated owner, operator and franchisor of hotels, resorts and residences
with the following internationally renowned brands: St. Regis®, The Luxury
Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton,
Aloft®, and Element^SM. The Company boasts one of the industry’s leading
loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and
redeem points for room stays, room upgrades and flights, with no blackout
dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier
provider of world-class vacation experiences through villa-style resorts and
privileged access to Starwood brands. For more information, please visit
www.starwoodhotels.com.

Contact:

starwood hotels & resorts
Maire Griffin, 203-964-5994
maire.griffin@starwoodhotels.com
or
ST. REGIS HOTELS & RESORTS
Simon Neggers, 212-380-4029
simon.neggers@starwoodhotels.com