Market Leader Integrates Targeted Mailing Lists for More Effective Direct Mail Campaigns

Market Leader Integrates Targeted Mailing Lists for More Effective Direct Mail 
New Enhancement to Its Smart Lead Technology Helps Real Estate
Professionals Easily Generate Leads and Build Their Brand With
Targeted Lists of Buyers and Sellers 
KIRKLAND, WA -- (Marketwired) -- 07/01/13 --  Market Leader (NASDAQ:
LEDR), a leader in online marketing and technology solutions for real
estate professionals, has made reaching prospective local sellers and
buyers with direct mail as quick and easy as a few clicks.  
With this latest addition to Market Leader's Smart Lead Technology,
customers can now send postcards and other direct mail campaigns to
precisely those homeowners they want to target via integrated mailing
lists that can be filtered by ZIP code, homeowner demographic
information, value of the home, length of time in the home and much
More than 75 percent of real estate professionals use direct mail as
part of their marketing efforts, according to a 2012 Market Leader
and ActiveRain survey, despite the typical expense of blanketing an
entire neighborhood. Market Leader's new Mailing List feature solves
this with easy-to-use, customized filters to make the lists
cost-effective by enabling professionals to target just the consumers
they most want to reach.  
"For 13 years, Market Leader has been delivering innovations that
enable real estate professionals to successfully grow and manage
their businesses," said Ian Morris, CEO of Market Leader. "We're
excited by this latest enhancement to our software that helps our
customers cost-effectively generate leads and build their brand all
with just a few clicks."  
Market Leader is the only real estate marketing company with Smart
Lead Technology, and today's new release is the latest in a series of
powerful new tools for real estate professionals to build their
business. Market Leader Mobile was released a few weeks ago,
empowering agents to respond on-the-go from their smartphones and
mobile devices to engage their contacts with emails, calls, marketing
campaigns, and to-dos. Just last week Market Leader launched new
technology that enables agents to automatically capture leads from
major real estate sites. 
With its Smart Lead Technology, Market Leader provides real estate
professionals with powerful benefits and insights for all leads, from
any device, anytime, significantly increasing customer engagement and
conversion rates. 
"Direct mail has been too time-intensive and hit-or-miss in the past,
but Market Leader puts everything I need -- the lists, the creative
and the targeted mailing capabilities -- all in one place," said
Christina Ehli, a real estate agent with Keller Williams Realty in
Brighton, MI. "I'm using direct mail now to announce recent listings
and sales, contact prospective sellers, and invite surrounding
prospects to my open houses. It's a critical part of my farming and
customer acquisition efforts." 
To learn more about Market Leader's Smart Lead Technology, the new
mailing list and direct mail features, please visit 
About Market Leader  
Market Leader, founded in 1999, provides innovative online technology
and marketing solutions for real estate professionals across the
United States and Canada. The company serves more than 135,000 real
estate agents, brokerages and franchisors, offering complete
end-to-end solutions that enable them to grow and manage their
businesses. Market Leader customers earn more than twice the median
income of the typical NAR member. Market Leader's subscription-based
real estate marketing software -- including websites, contact
management, a marketing center, and lead generation services -- is
powered by Smart Lead Technology, and helps customers generate a
steady stream of prospects, plus provides the systems and training
they need to convert those prospects into clients. In addition, the
company's national consumer real estate sites give its customers
access to millions of future home buyers and sellers, while providing
consumers with free access to the information they seek. 
For more information on Market Leader visit  
Press Contact:
Matt Heinz
Heinz Marketing for Market Leader Inc.
Investor Contact:
Mark Lamb
Director of Investor Relations
Market Leader, Inc.
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