Cherie Blair Announces Expansion of Award-Winning Mobile Service to Reach an
Additional 75,000 Women Entrepreneurs
DAR ES SALAAM, Tanzania, July 1, 2013
DAR ES SALAAM, Tanzania, July 1, 2013 /PRNewswire/ --
The Cherie Blair Foundation for Women and the ExxonMobil Foundation to
announce expansion of Business Women mobile service to Tanzania during the
George W. Bush Institute ' s Investing in Women: Strengthening Africa Summit
*The Business Women mobile service is part of a multi-year initiative to
provide tailored business information to women entrepreneurs through
mobile phones combined with face-to-face skills development and training
*Business Women is delivered through Nokia Life+, a web app that provides
life-enhancing information designed for specific needs of women in
developing and emerging markets
*The initiative builds on the successful introduction of Business Women
services in Nigeria and Indonesia, which has already attracted more than
75,000 subscribers and ultimately aims to reach hundreds of thousands
The Cherie Blair Foundation for Women, in partnership with the ExxonMobil
Foundation, is expanding its award-winning Business Women mobile service to
women entrepreneurs in Tanzania. The service, developed by Nokia, aims to
reach more than 75,000 women entrepreneurs, and builds on research and pilot
projects in Nigeria and Indonesia, which are already helping more than 75,000
women entrepreneurs to develop and grow their businesses.
"This important service will make a difference to the lives of tens of
thousands of women entrepreneurs in Tanzania in the next year, and hundreds of
thousands more in the longer term on a global scale," said Cherie Blair,
founder of the Cherie Blair Foundation for Women.
Business Women provides tailored content and information to help women
entrepreneurs grow their businesses. In Tanzania, the service will be
complemented by a project implemented in partnership with the Tanzania Gatsby
Trust, an organisation which promotes poverty alleviation by enabling small
and medium sized businesses to grow. The collaboration will help support 140
women in scaling up their micro and small enterprises through business skills
development, incubation support and enhanced access to capital and markets.
The mobile service, which recently received the 2013 Global Telecoms Business
Award, provides a scalable model for empowering large numbers of women.
"The Business Women mobile application aligns well with our national
commitments to promote women and economic development," said Mrs. Salma
Kikwete, First Lady of Tanzania. "This programme will help increase the number
of economically empowered women in Tanzania and be a valuable resource for our
nation's women entrepreneurs."
The expansion to Tanzania will be formally launched at the African First
Ladies Summit, Investing in Women: Strengthening Africa , which is being held
in Dar es Salaam. The Summit, organised by the George W. Bush Institute with
support from ExxonMobil, is convening African First Ladies, government
officials, private organisations, NGOs and academics to discuss best practices
that can ensure sustainable, replicable results, benefit women and strengthen
"Rapid innovation in mobile technology can yield exponential returns in
addressing the business challenges faced by women entrepreneurs," said Suzanne
McCarron, president of the ExxonMobil Foundation. "Through this innovative use
of technology, women in developing and emerging economies can grow their
enterprises, and thereby contribute to their local economies and strengthen
The service was developed based on groundbreaking research conducted by the
Cherie Blair Foundation for Women and Booz & Company on the challenges women
entrepreneurs face and how mobile technology can be used to address them. The
research, supported by the ExxonMobil Foundation, concluded that the extensive
and ever-increasing penetration of mobile phones in developing and emerging
markets presents a significant opportunity to women entrepreneurs who want to
develop their micro businesses.
"We are delighted to see the Business Women service expand into Tanzania,"
said Jawahar Kanjilal, Vice President and Global Head of Nokia Life. "
Business Women has the ability to inform as well as inspire, giving women
entrepreneurs direct opportunities to develop and apply new skills. We are
very proud to be part of this initiative and make a real impact with
entrepreneurial women in Tanzania."
Mama Muze is one of the women already supported by the Tanzania Gatsby Trust.
She established her food processing business in 2005 but is struggling to get
more customers. The Business Women service was designed with women like Mama
Muze in mind. It will provide access to information about how to work with
traders, improve distribution channels and tap into valuable existing
networks, all of which will support women entrepreneurs in growing their
About the Cherie Blair Foundation for Women
The Cherie Blair Foundation for Women provides women entrepreneurs in
developing and emerging markets with the skills, technology, networks and
access to finance that they need to become successful small and growing
business owners, so that they can contribute to their economies and have a
stronger voice in their societies.
About the ExxonMobil Foundation
The ExxonMobil Foundation is the primary philanthropic arm of Exxon Mobil
Corporation in the United States. Globally, ExxonMobil and the ExxonMobil
Foundation provide funding to improve basic education, promote women as
catalysts for development, and combat malaria and other infectious diseases in
developing countries. In 2012, together with its employees and retirees, Exxon
Mobil Corporation (NYSE:XOM), its divisions and affiliates, and the ExxonMobil
Foundation provided US$256 million in contributions worldwide. Since 2005,
ExxonMobil and the ExxonMobil Foundation have invested more than $60 million
in a global effort to help women fulfil their economic potential and drive
economic and social change in their communities.
Nokia is a global leader in mobile communications, whose products have become
an integral part of the lives of people around the world. Every day, more than
1.3 billion people use their Nokia to capture and share experiences, access
information, find their way or simply to speak to one another. Nokia's
technological and design innovations have made its brand one of the most
recognised in the world.
About the Tanzania Gatsby Trust
With its vision of working in partnership with others striving toward an
enterprising Tanzania in which prosperity is widely distributed, Tanzania
Gatsby Trust relentlessly pursues its mission to harness, channel and unleash
human energy to build social, financial and physical capital through
Contact: Katharine Tengtio, +44-(0)207-724-3109, firstname.lastname@example.org
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