Oracle Announces General Availability of Oracle Database 12c, the First Database Designed for the Cloud

Oracle Announces General Availability of Oracle Database 12c, the First 
Database Designed for the Cloud 
REDWOOD SHORES, CA -- (Marketwired) -- 07/01/13 --  Oracle (NASDAQ:
News Summary
 As organizations embrace the cloud, they seek
technologies that will transform business and improve their overall
operational agility and effectiveness. Oracle Database 12c is a
next-generation database designed to meet these needs, providing a
new multitenant architecture on top of a fast, scalable, reliable,
and secure database platform. By plugging into the cloud with Oracle
Database 12c, customers can improve the quality and performance of
applications, save time with maximum availability architecture and
storage management and simplify database consolidation by managing
hundreds of databases as one. 
News Facts  

--  The latest generation of the world's #1 database, Oracle Database 12c,
    is available for download from Oracle Technology Network (OTN).
--  Oracle Database 12c introduces a new multitenant architecture that
    simplifies the process of consolidating databases onto the cloud;
    enabling customers to manage many databases as one -- without changing
    their applications.
--  The foundation of Oracle Public Cloud Services, Oracle Database 12c
    can greatly benefit customers deploying private database clouds and
    Software-as-a-Service (SaaS) vendors looking for the power of Oracle
    Database in a secure multitenant model.
--  Oracle Database 12c, optimized on SPARC and Intel(R) Xeon(R)
    processors, is a major release. It introduces 500 additional features
    and is the result of 2,500 person-years of development and 1.2 million
    hours of testing, plus an extensive beta program with Oracle's
    customers and partners.
--  Oracle Database 12c is also co-engineered with Oracle's world record
    setting SPARC T5 servers.
--  An Oracle Database 12c Webcast featuring SVP Database Server
    Technologies Andy Mendelsohn and architect Tom Kyte is scheduled for
    July 10, 2013 at 9:00 am PT.

New Multitenant Architecture for Database Consolidation on the Cloud 

--  Oracle Database 12c addresses the key challenges of customers who are
    consolidating databases in a private cloud model by enabling greatly
    improved efficiency and lower management costs, while retaining the
    autonomy of separate databases.
--  Oracle Multitenant is a new feature of Oracle Database 12c, and allows
    each database plugged into the new multitenant architecture to look
    and feel like a standard Oracle Database to applications; so existing
    applications can run unchanged.
--  By supporting multi-tenancy in the database tier, rather than the
    application tier, Oracle Multitenant makes all ISV applications that
    run on the Oracle Database ready for SaaS.
--  Oracle Multitenant manages many databases as one and can increase
    server resource utilization and reduce the time and effort required
    for database upgrades, backup, recovery, and much more.
--  The multitenant architecture provides virtually instantaneous
    provisioning and cloning of databases, which makes it an ideal
    platform for database test and development clouds.
--  Oracle Multitenant works with all Oracle Database features, including
    Real Application Clusters, Partitioning, Data Guard, Compression,
    Automatic Storage Management, Real Application Testing, Transparent
    Data Encryption, Database Vault, and more.

Automatic Data Optimization 

--  To help customers efficiently manage more data, lower storage costs
    and improve database performance, Oracle Database 12c introduces new
    Automatic Data Optimization features.
--  A Heat Map monitors database read/write activity enabling Database
    Administrators to easily identify the data that is hot (very active),
    warm (read-only) and cold (rarely read) stored in tables and
--  Using smart compression and storage tiering, Database Administrators
    can easily define server managed policies to automatically compress
    and tier OLTP, Data Warehouse and Archive data based on the activity
    and age of data.

Defense in Depth Security 

--  Oracle Database 12c includes more security innovations than any other
    previous Oracle database release; helping customers address evolving
    threats and stringent data privacy regulations.
--  New Redaction capabilities allow organizations to protect sensitive
    data such as credit card numbers displayed in applications -- without
    changes to most applications. Sensitive data is redacted at run-time
    based on pre-defined policies and account session information.
--  Oracle Database 12c also includes new Run-Time Privilege Analysis,
    enabling organizations to identify privileges and roles actually being
    used, helping revoke unnecessary privileges and enforce least
    privilege with confidence that business operations will not be

Maximum Availability for Database Clouds  

--  Oracle Database 12c introduces several high availability features, as
    well as enhancements to existing technologies that enable continuous
    access to enterprise data.
--  Global Data Services offers load balancing and failover to globally
    distributed database configurations.
--  Data Guard Far Sync extends zero-data-loss standby protection to any
    distance -- not limited by latency.
--  Application Continuity complements Oracle Real Application Clusters
    and masks application failures from end-users by automatically
    replaying failed transactions.

Efficient Database Management 

--  Seamless integration with Oracle Enterprise Manager 12c Cloud Control
    enables administrators to easily implement and manage new Oracle
    Database 12c functionality including the new multitenant architecture
    and data redaction.
--  The comprehensive testing features of Oracle Real Application Testing
    can help customers validate upgrades and consolidation strategies by
    concurrently testing and scaling real production workloads.

Simplifying Analysis of Big Data 

--  Oracle Database 12c enhances in-Database MapReduce capabilities for
    Big Data through SQL Pattern Matching that enable immediate and
    scalable discovery of business event sequences such as financial
    transactions, network logs and clickstream logs.
--  Data scientists can better analyze enterprise information and Big Data
    with new in-database predictive algorithms and with further
    integration of open-source R with Oracle Database 12c.

Supporting Quotes 

--  "The innovations in Oracle Database 12c were developed with our
    customers' cloud requirements very much in mind," said Andrew
    Mendelsohn, senior vice president, Database Server Technologies,
    Oracle. "The new multitenant architecture makes it easier for
    customers to consolidate their databases and securely manage many as
    one. It also offers customers other capabilities for cloud computing
    such as simplified provisioning, cloning and resource prioritization
    without resorting to major application changes."
--  "Oracle's User Group Communities actively participated in the
    development and testing of Oracle Database 12c," said Michelle
    Malcher, President of the Independent Oracle Users Group (IOUG). "We
    are delighted to see across the board enhancements, and the new
    architecture will make it so much easier for customers to consolidate
    their databases onto the cloud."
--  "A key challenge facing enterprise data center managers today is the
    cost, complexity, and inflexibility represented by the large numbers
    of production databases operating in fixed server configurations, most
    of which are substantially underutilized," said Carl Olofson, Research
    Vice President for Database Management and Data Integration software
    research at IDC. "It is in the nature of most enterprise database
    server software that those databases cannot be moved about or
    redeployed easily, and attempting to combine them through
    consolidation raises other manageability and complexity challenges for
    database administrators. Oracle Database 12c offers an elegant
    solution to this problem that not only enables deployment flexibility
    and eases the administration of multiple databases, but does so in a
    way that requires neither changes to applications nor a steep learning
    curve for DBAs. It also sets up the data center well for any move in
    the direction of Cloud Computing."

Supporting Resources 

--  Oracle Database 12c
--  Oracle Learning Network
--  White Paper: Plug into the Cloud with Oracle Database 12c
--  What Customers and Partners think of Oracle Database 12c
--  Technology Day: Plug into the Cloud with Oracle Database 12c
--  Oracle Database 12c Webcast for July 10, 2013 at 9:00 am PT
--  Oracle Cloud
--  Connect with Oracle Database via Blog, Facebook and Twitter

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Contact Info 
Letty Ledbetter
Marcie Bradley
+ 1.530.214.8068 
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