Insightera Completes a $6.5M Series A to Power Real-Time B2B Personalization
Insightera expands its reach to meet the changing landscape of modern
digital marketing to optimize spend and accelerate customer
SAN MATEO, CALIFORNIA -- (Marketwired) -- 06/28/13 -- Insightera, the
first learning B2B personalization platform secured $6.5 million in
venture capital funding to add real-time targeting and machine
learning to the marketing mix. This round of funding reinforces
Insightera's solution for the resounding shift in the industry, where
digital marketing channels become the primary battlefield for
customer acquisition. Lightspeed Venture Partners and Opus Capital as
well as existing seed investor Glilot Capital, have rallied behind
Insightera's platform with funding.
Insightera boosts conversion rates and accelerates customer
acquisition by engaging inbound prospects in real-time, based on
digital body language and customer journey. This supports marketers'
content strategy by automatically learning what prospects want to
see, even while they are anonymous. With Insightera, marketers
auto-engage their most valuable visitors with the best-matched
"With the proliferation of data sources and digital touch-points the
marketing playbook is changing," said Mickey Alon, Insightera CEO and
Co-founder. "Insightera harnesses CRM data and digital body language,
turning insight into action in real-time, accelerating customer
"We actively seek out companies developing innovative technologies,"
said Dan Avida, General Partner at Opus Capital. "Insightera's
technology provides great value to its users by optimizing the
communication with website visitors, leading to a significant
increase in conversion metrics."
David Gussarski, Partner at LightSpeed Venture Partners added: "The
recent acquisitions of ExactTarget, Eloqua as well as Marketo's
successful IPO prove that marketing technology is key for accelerated
growth. We believe Insightera's real-time technology will push
digital marketing to the next phase."
Insightera's new board of directors will include David Gussarski, Dan
Avida and Arik Kleinstein.
Insightera is the first learning B2B personalization and targeting
solution. Insightera helps marketers capitalize on their existing
assets by personalizing onsite experience based on real-time
discovery of prospects' industry, organization, location and digital
journey. By using machine-learning Insightera continuously improves
ROI, auto-tunes campaigns and adjusts content accordingly for both
known and anonymous prospects. Insightera's software works with any
CMS, using any content, requiring zero IT. Insightera was founded in
2009 and is headquartered out of San Mateo, California.
About Lightspeed Venture Partners
Lightspeed Venture Partners is a leading venture capital firm with
over $2 billion of committed capital under management and investment
professionals and advisors in Silicon Valley, India, Israel and China
with Lightspeed China Partners. Over the past two decades, Lightspeed
partners have backed more than 200 consumer, enterprise and cleantech
companies, many of which have become leaders in their respective
markets, including Blue Nile, Brocade, Ciena, DoubleClick, eHealth,
Flixster, Fusion-io, Informatica, Kosmix, LivingSocial, Lucky Pai,
Nicira, Playdom, Pliant Technology, Provigent, Riverbed Technology,
Solazyme, TutorVista, Virsa Systems, Waveset, and XtremIO.
About Opus Capital
Opus Capital is an early-stage venture capital firm with more than $1
billion of capital under management, investing in committed, high
integrity entrepreneurs building market-leading technology companies.
The team leverages over 60 years of operating experience at companies
such as Apple, AOL, Decru, EFI, Juniper Networks, Nike, Nokia, Radius
and UUNet. Opus Capital has participated in the successful outcomes
of more than 80 companies (including 50 IPOs) in the U.S. and in
Israel including Adaptec, AirGate PCS, BlueNile, Brocade, Ciena,
DoubleClick, Electronics for Imaging, FedEx, Genesys, Harmonic,
Informatica, Kidaro, and Vantive. Opus Capital is headquartered on
Sand Hill Road in Menlo Park, California. For more information, visit
About Glilot Capital Partners
Glilot Capital Partners is an Israel based venture fund that offers
seed and early stage investments. Glilot focuses on accelerating the
success of promising Israeli startups in the areas of software, cyber
and IT security, Internet, and mobile applications.
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