Eurosport Reports Strong Half-Year Audiences for 2013 as Live Tour De France
PARIS -- June 28, 2013
Eurosport, Europe's leading sports entertainment group, has reported one of
its best ever half-year audience results for the first six months of 2013.
The live sports specialists, currently broadcast in 131 million homes across
the continent, started the year strongly. Action from the Australian Open
tennis, Dakar Rally, Africa Cup of Nations, Snooker’s UK Masters and
Wintersports World Cups saw average audiences in Europe rise by +5.3% in
January vs. January 2012 and +19.9% vs. 2011.
All the channel's core sports of tennis, cycling, wintersports and motorsports
have performed strongly, welcoming growing audiences to its unrivalled live
coverage and expert presentation.
Grand Slam tennis from Australia and France respectively attracted 53 and 59
million different viewers on Eurosport and Eurosport 2. The 2013 French Open
was the second best Grand Slam ever for audience numbers on Eurosport.
In wintersports over 140 million fans watched live coverage of World Cup
rounds and World Championships on Eurosport and Eurosport 2 in 2013, a 5%
increase compared to 2012.
More recently in motorsports, 18 million fans watched Eurosport's complete
round-the-clock live coverage of Le Mans 24 Hours last weekend. A rise of more
than 12% vs. 2012.
In cycling, Eurosport and Eurosport 2's unrivalled programming offer features
over 40 events this year and has attracted over 70 million different viewers
since the beginning of the season. The Milan San-Remo and Paris-Roubaix
Classics were the best ever on Eurosport in average audience with massive 56%
and 30% respective growth vs. 2012 races.
This weekend, June 29, Eurosport begins its daily, live coverage from the
100th edition of the Tour de France.
And the summer of sport continues with major events subscribers can enjoy on
Eurosport including the UEFA Women's EURO in Sweden (10-28 July), the FINA
Swimming World Championships in Barcelona (20 July - 4 August), the IAAF
Athletics World Championships (10-18 August) in Moscow and the US Open tennis
in New York (in exclusivity from 26 August to 8 September). All the events
will be broadcast in high definition.
Sources: precise reach based on 60 non consecutive seconds - AGF/GfK, BARB,
SKO, MMS, TNS-Gallup, Kantar Media, AGB NMR, Armadata/Kantar- Techedge.
Eurosport media contact
Matt Horler, 0033 663 15 74 80
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