Procter & Gamble’s My Black is Beautiful Joins First Ever BET Experience at
My Black is Beautiful Celebrates the Imagine a Future Documentary
National Premiere with Exclusive Screenings
CINCINNATI -- June 28, 2013
Procter & Gamble’s (P&G) ground-breaking African-American consumer campaign My
Black is Beautiful (MBIB) will bring its thought-provoking Imagine a Future
documentary to Los Angeles as part of the first-ever BET Experience at LA.
Live, this June 28-30. As a sponsor, the brand will offer an exclusive sneak
peek at its compelling documentary, directed and produced by Academy Award
nominated Lisa Cortés, renowned director Shola Lynch and executive producer
Beverly Bond of BLACK GIRLS ROCK!, that documents the current state of black
beauty and provides an in-depth look at the influences – people, fashion,
music, pop culture – of young black girls. This special event leads up to the
highly anticipated national BET broadcast premiere of the Imagine a Future
documentary on July 5, 2013 at 10 PM ET/9 PM CT and on Centric on July 6th at
9 PM ET/8 PM CT.
“BET represents a preeminent media source for our African American consumer
and serves as the perfect platform to bring our Imagine a Future documentary
to the masses,” said Grace Janes, Brand Manager, My Black is Beautiful. “With
the sponsorship of the inaugural BET Experience at L.A. Live and the national
BET airing, our hope is to not only spread a positive message about being your
best self, but to also act as a catalyst for open-dialogue. Let’s change the
Imagine a Future is a poignant first-hand story of African-American teen Janet
Goldsboro as she travels from Delaware to South Africa on a journey of
self-acceptance and self-discovery while examining historical and contemporary
beauty and self-esteem challenges faced by many black women and girls. The
documentary is infused with perspectives of their own personal journeys from
renowned media personalities and luminaries such as Gabourey Sidibe, Michaela
Angela Davis, Gabrielle Douglas, Tatyana Ali, Melissa Harris-Perry and more.
This documentary challenges viewers to change the conversation by re-thinking
and re-imagining standards of beauty.
"We are so proud to be a part of such a moving and powerful documentary that
tears down the boundaries of beauty and redefines what it means to be
beautiful," said Debra Lee, CEO and Chairman of BET Networks. "The premiere of
Imagine a Future on BET is one of many initiatives that exemplify our
continued commitment to the network's longstanding partnership with P&G and My
Black Is Beautiful."
Immediately before the national BET premiere on July 5, 2013, MBIB will engage
consumers by hosting a live Twitter party to encourage fans to view the
documentary and change the conversation. And, the dialogue continues after the
credits with the airing of “Girl Talk,” a summit-style discussion featuring
Imagine a Future star Janet Goldsboro, the documentary director and producer
team and African American female leaders, also on BET.
About Imagine a Future
In July 2012, My Black is Beautiful announced the Imagine a Future initiative,
in partnership with educational leader UNCF and community partner BLACK GIRLS
ROCK!. It was designed to positively impact the lives of one million black
girls over three years. The initiative also aims to reach and teach through
tools and solutions created to empower black women and girls everywhere to be
their best. In the first ambitious year MBIB has been able to make an impact
through scholarships, camps and now, the Imagine a Future documentary.
To learn more about Imagine a Future and join the MBIB conversation, visit
myblackisbeautiful.com, facebook.com/MBIB and on Twitter, @MBIB. The
thirty-minute “Girl Talk” discussion and an informative Imagine a Future
discussion guide will be available through these platforms to help aid in
ongoing conversations about the film as well as the overall beauty
conversation. The documentary will also be available for online viewing on the
My Black is Beautiful YouTube channel.
ABOUT PROCTER AND GAMBLE
P&G serves approximately 4.6 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®,
Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The
P&G community includes operations in approximately 75 countries worldwide.
Please visit http://www.pg.com for the latest news and in-depth information
about P&G and its brands.
ABOUT BET NETWORKS
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIA.B), is the
nation’s leading provider of quality entertainment, music, news and public
affairs television programming for the African-American audience. The primary
BET channel reaches more than 90 million households and can be seen in the
United States, Canada, the Caribbean, the United Kingdom and sub-Saharan
Africa. BET is the dominant African-American consumer brand with a diverse
group of business extensions: BET.com, a leading Internet destination for
Black entertainment, music, culture, and news; CENTRIC, a 24-hour
entertainment network targeting the 25- to 54-year-old African-American
audience; BET Digital Networks - BET Gospel and BET Hip Hop, attractive
alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a
collection of BET-branded offerings for the home environment including DVDs
and video-on-demand; BET Event Productions, a full-scale event management and
production company with festivals and live events spanning the globe; BET
Mobile, which provides ringtones, games and video content for wireless
devices; and BET International, which operates BET in the United Kingdom and
oversees the extension of BET network programming for global distribution.
UNCF is the nation's largest and most effective minority education
organization. To serve youth, the community and the nation, UNCF supports more
than 60,000 students at over 900 colleges and universities across the country.
UNCF supports education through scholarships and other programs, by supporting
its 38 member colleges and universities, and by advocating for the importance
of minority education. UNCF administers more than 400 programs, including
scholarship, internship and fellowship, mentoring, summer enrichment, and
curriculum and faculty development programs. UNCF institutions and other
historically black colleges and universities are highly effective, awarding 21
percent of African American baccalaureate degrees. The UNCF logo features the
torch of leadership in education and its widely recognized motto, "A mind is a
terrible thing to waste."® Learn more at www.UNCF.org.
ABOUT BLACK GIRLS ROCK!
Founded by celebrity DJ and Philanthropist, Beverly Bond, BLACK GIRLS ROCK!™
is dedicated to promoting positive images of women of color in mass media.
BLACK GIRLS ROCK!™ Inc., is a 501(c)(3) nonprofit organization, that has been
dedicated to the healthy development of young women and girls since 2006.
BLACK GIRLS ROCK!™ Inc. seeks to build the self-esteem and self-worth of young
women of color by changing their outlook on life, broadening their horizons
and helping them to empower themselves. For additional information on BLACK
GIRLS ROCK!™, visit www.blackgirlsrock.org.
Naomi Borno, 646-500-7656
Procter & Gamble
Crystal Harrell, 513-983-4606
Sheikina A. Liverpool, 212-205-3073
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