Real Canadian Superstore® and Alberta Loblaw banners stores and customers
donate more than $300,000 in cash and products for Alberta flood relief
CALGARY, June 28, 2013 /CNW/ - (TSX: L) - Thanks to the efforts of the
customers and teams from Real Canadian Superstore(®), Extra Foods(®), Your
Independent Grocer(®),( )nofrills(®), Shop Easy(®) and Wholesale Clubs(®)
across Alberta more than $300,000 in cash and products has been donated in
support of Alberta flood relief efforts.
Since June 21, Loblaw Companies has donated products such as water, and its
President's Choice(®) EAT FLEET food trucks have been providing food to local
shelters like the Blackie Evacuation Shelter and Village Square Leisure Centre
Shelter in Calgary. More water, canned food and essential baby care supplies
will be delivered to the Canadian Red Cross as part of their mass distribution
planned on Saturday, June 29.
"We would like to express our gratitude for the efforts of our customers and
employees. Since last Friday, more than $180,000 has been raised in-store,"
said Gordon Chem, executive vice-president, Real Canadian Superstore(®) and
Extra Foods(®), Western Canada, Loblaw Companies Limited. "Our employees have
also been generous with their time from volunteering at shelters, shipping
product, supplying trucks, working at the Canadian Red Cross distribution
centres and supporting their fellow team members impacted by the flooding."
"The Red Cross is working across southern Alberta to provide urgent relief to
families affected by the flooding," said Conrad Sauvé, secretary general and
CEO of the Canadian Red Cross. "We are grateful to Loblaw for making it easier
for Canadians to support relief and recovery operations in flood-affected
The Loblaw's team will continue to work with the Canadian Red Cross to
identify where they need help the most.
Real Canadian Superstore(®), Extra Foods(®), Your Independent Grocer(®),(
)nofrills(®), Shop Easy(®) and Wholesale Clubs(®) locations across Alberta
will continue to accept $2 donations through in-store Give a Little, Help a
Lot™ and SMILE campaigns. One hundred per cent of funds raised will go to
the Canadian Red Cross, Calgary Food Bank, Salvation Army High River and other
local shelters and charities in need.
Loblaw's commitment to supporting Canada's communities focuses on four key
areas, President's Choice(®) Children's Charity, healthy active kids,
feeding our neighbours and greening our communities.
About Loblaw Companies Limited TSX: L
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's
largest food retailer and a leading provider of drugstore, general merchandise
and financial products and services. Loblaw is one of the largest private
sector employers in Canada. With more than 1,000 corporate and franchised
stores from coast to coast, Loblaw and its franchisees employ more than
134,000 full-time and part-time employees. Through its portfolio of store
formats, Loblaw is committed to providing Canadians with a wide, growing and
successful range of products and services to meet the everyday household
demands of Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control (private)
label program, including the unique President's Choice(®), no name(®) and
Joe Fresh(® )brands. In addition, the Company makes available to consumers
President's Choice Financial(® )services and offers the PC(®) points and PC
Plus™ loyalty program.
Loblaw Public Relations firstname.lastname@example.org or (905) 459-2500
Image with caption: "President's Choice® EAT FLEET food trucks and local
Loblaw employees serve food to residents of Blackie Alberta, temporarily
residing at the Blackie Evacuation Shelter on June 23 (CNW Group/Loblaw
Companies Limited)". Image available at:
SOURCE: Loblaw Companies Limited
To view this news release in HTML formatting, please use the following URL:
CO: Loblaw Companies Limited
NI: RET FDR
-0- Jun/28/2013 15:12 GMT
Press spacebar to pause and continue. Press esc to stop.