Converse to Unveil Largest Inline Retail Store in San Francisco

  Converse to Unveil Largest Inline Retail Store in San Francisco

First Converse Retail Location in Northern California Offers the Most Diverse
                 Collection of Footwear and Apparel Globally

Business Wire

SAN FRANCISCO -- June 28, 2013

Today, CONVERSE Inc. announces the opening of its first Northern California
location in San Francisco, the brand’s fifth inline location in the U.S.
Located on Market Street in the heart of the Union Square Shopping District,
the store boasts 8,200 square feet of selling floor and will be the brand’s
largest retail space. The Market Street location offers the largest assortment
of Converse footwear, apparel and accessories globally, along with Converse
Customization, a unique and personalization process for designing
one-of-a-kind Converse sneakers and clothing.

Converse San Francisco Store (Photo: Business Wire)

Converse San Francisco Store (Photo: Business Wire)

“Opening a retail store in San Francisco is a perfect fit for Converse, a city
with a creative spirit similar to ours. We’re thrilled to offer local
consumers an outlet to unleash their creativity and participate in our brand
through our in-store customization and various music and art programs
supported by the brand,” said Jonathan Tappan, General Merchandise Manager,
Direct to Consumer for Converse.

The Converse Customization interactive retail experience allows individuals to
screen-print their own designs or graphics selected from the Converse catalog
on various styles of Converse footwear, apparel and accessories. Using iPads,
customers can browse more than 150 Converse-curated graphics including designs
that tie back to the San Francisco community, to create their own product by
adding grommets, different colored shoe laces and more.

The store’s design pays tribute to the building’s original structure as seen
through authentic and raw industrial elements including original concrete and
tile throughout. The center staircase is located at the center of the store
providing customers the opportunity to shop two floors of curated destinations
for the All Star, Cons and Jack Purcell collections. The second floor will
house women’s, kids and premium footwear collections, the latter of which will
be located in a gallery-like space called the Ellis Room alongside the work of
local artists. The Ellis Room also will host in-store music performances and
events. A limited-edition Chuck Taylor All Star San Francisco collection with
graphics that feature well-known local landmarks will be sold in store for

The grand opening of the Converse San Francisco store is 10:00 a.m., June 28.
The store’s operating hours will be Monday through Saturday, 10:00 a.m. to
8:00 p.m., and Sunday, 11:00 a.m. to 7:00 p.m.


Converse San Francisco 838 Market Street, San Francisco, California, 91402,

About Converse

Converse Inc., based in N. Andover, Massachusetts, is a wholly owned
subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a
reputation as “America’s Original Sports Company”™ and has been associated
with a rich heritage of legendary shoes such as the Chuck Taylor® All Star®
shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a
diverse portfolio including lifestyle men's, women's and children’s footwear,
apparel and accessories. Converse product is sold globally by retailers in
over 160 countries and through 79 company-owned retail locations in the U.S.
For more information, visit

Photos/Multimedia Gallery Available:



Lacy Pica, 646-563-7830
HL Group
Kelly Ricci, 646-460-8907
Press spacebar to pause and continue. Press esc to stop.