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INDIA BECOMES WORLD'S 3RD LARGEST SMARTPHONE MARKET IN 1Q 2013


(The following press release from Strategy Analystics was received by e-mail. The sender verified the statement.)

Strategy Analytics: India Becomes World's 3rd Largest Smartphone Market in Q1 2013

Boston, MA - June 27, 2013 - According to the latest research from Strategy Analytics, India overtook Japan to become the world’s third largest smartphone market by volume for the first time ever in Q1 2013. Samsung, Micromax and Apple are among the major brands leading the Indian smartphone market.

Linda Sui, Analyst at Strategy Analytics, said, “We estimate 10.0 million smartphones were shipped in India during the first quarter of 2013, almost tripling from 3.8 million units a year earlier. India overtook Japan to become the world’s third largest smartphone market by volume for the first time ever in Q1 2013, following China and the United States.”

Neil Shah, Senior Analyst at Strategy Analytics, added, “India is growing four times faster than the global average. Worldwide smartphone shipments expanded 39% year-over-year, compared with 163% YoY across India, during Q1 2013. The Indian smartphone market is rising quicker than China (86% YoY), Japan (24% YoY), the US (19% YoY) and almost all other major countries.”

Neil Mawston, Executive Director at Strategy Analytics, added, “India is the new China. India is a low-penetration, high-growth market that no smartphone vendor, component maker or apps developer can afford to ignore. Key brands driving the smartphone boom in India include foreign firms such as Samsung and Apple. But it is domestic players who are seeing the fastest growth. For example, we estimate Micromax, Karbonn and Spice are growing between 200 and 500 percent on an annual basis.”

Exhibit 1: India and Global Smartphone Shipments in Q1 2013

Global Smartphone Shipments (Millions of Units) Q1 '12 Q1 '13

India 3.8 10.0

Rest of World 150.0 203.9

Total 153.8 213.9

Global Smartphone Shipments : % of Total Q1 '12 Q1 '13

India 2.5% 4.7%

Rest of World 97.5% 95.3%

Total 100.0% 100.0%

Global Smartphone Shipments Growth : Year-over-Year % Q1 '12 Q1 '13

India ~ 163.2%

Rest of World ~ 35.9%

Total ~ 39.1%

Source: Strategy Analytics

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