INDIA BECOMES WORLD'S 3RD LARGEST SMARTPHONE MARKET IN 1Q 2013

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Strategy Analytics: India Becomes World's 3rd Largest Smartphone Market in Q1 
2013 
Boston, MA - June 27, 2013 - According to the latest research from Strategy 
Analytics, India overtook Japan to become the world’s third largest smartphone 
market by volume for the first time ever in Q1 2013. Samsung, Micromax  and 
Apple are among the major brands leading the Indian smartphone market. 
Linda Sui, Analyst at Strategy Analytics, said, “We estimate 10.0 million 
smartphones were shipped in India during the first quarter of 2013, almost 
tripling from 3.8 million units a year earlier. India overtook  Japan to become 
the world’s third largest smartphone market by volume for the first time ever 
in Q1 2013, following China and the United States.” 
Neil Shah, Senior Analyst at Strategy Analytics, added, “India is growing four 
times faster than the global average. Worldwide smartphone shipments expanded 
39% year-over-year, compared with 163% YoY across India,  during Q1 2013. The 
Indian smartphone market is rising quicker than China (86% YoY), Japan (24% 
YoY), the US (19% YoY) and almost all other major countries.” 
Neil Mawston, Executive Director at Strategy Analytics, added, “India is the 
new China. India is a low-penetration, high-growth market that no smartphone 
vendor, component maker or apps developer  can afford to ignore. Key brands 
driving the smartphone boom in India include foreign firms such as Samsung and 
Apple. But it is domestic players who are seeing the fastest growth. For 
example, we estimate Micromax, Karbonn and Spice are growing between 200  and 
500 percent on an annual basis.” 
Exhibit 1: India and Global Smartphone Shipments in Q1 2013 
Global Smartphone Shipments (Millions of Units)       Q1 '12 Q1 '13 
India                                                 3.8    10.0   
Rest of World                                         150.0  203.9  
Total                                                 153.8  213.9  
Global Smartphone Shipments : % of Total              Q1 '12 Q1 '13 
India                                                 2.5%   4.7%   
Rest of World                                         97.5%  95.3%  
Total                                                 100.0% 100.0% 
Global Smartphone Shipments Growth : Year-over-Year % Q1 '12 Q1 '13 
India                                                 ~      163.2% 
Rest of World                                         ~      35.9%  
Total                                                 ~      39.1%  
Source: Strategy Analytics                               
 
 
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