JAKKS Pacific Enlists Top Motocross Racer Ryan Dungey as Latest Addition to Its MXS(R) Roster

JAKKS Pacific Enlists Top Motocross Racer Ryan Dungey as Latest Addition to Its 
MXS(R) Roster 
MALIBU, CA -- (Marketwired) -- 06/28/13 --  Leading U.S. toy and
consumer products manufacturer JAKKS Pacific, Inc. (NASDAQ: JAKK) has
signed motocross star, Ryan Dungey, to its growing roster of top
motocross athletes in its MXS(R) toy line. Dungey is an accomplished
rider who has represented the United States in the Motocross of
Nations race and in 2012 was the Transworld Motocross Rider of the
Year. Under the licensing agreement, JAKKS plans to create action
figures and accessories based on Dungey, which are scheduled to be
available at retailers nationwide in November 2013. 
"Having won every major title in the sport of motocross, Ryan is
obviously the right person to enlist as the latest addition to our
MXS athlete roster," said Michael Bernstein, Executive Vice
President, Marketing, JAKKS Pacific. "At 23 years old, Ryan has
already accomplished so much, and we are extremely excited to see
what his future holds. We are looking forward to involving Ryan in
the development of his MXS line to produce a highly detailed and
authentic product line that his fans will love." 
"As a kid I was a huge fan of moto action figures, so I am very
excited to be working with JAKKS Pacific," said Motocross Champion,
Ryan Dungey. "It's awesome, and at the same time surreal, to see
myself in miniature action figure form. It's an honor to join the
ranks of Carey Hart and Travis Pastrana in the JAKKS MXS toy line." 
JAKKS' MXS toy line is a leading brand of motocross toys, delivering
the top riders, authentic motocross bikes, and the biggest names in
motocross apparel and motorcycle manufacturers. JAKKS' MXS product
line includes miniature performance bikes with real sound effects,
fully articulated rider figures with removable helmets and
accessories, stunt bikes that capture the best stunts in the sport,
customizable collectible bikes, and radio control bikes.  
The deal between JAKKS and Dungey was brokered by IMG. 
About Ryan Dungey
 At the very young age of 23 years old Ryan Dungey
has already won every title in the sport of motocross. His dominance
began in 2009 when he won both the Lites Supercross Championship and
the 250 Motocross Championship. He followed
 that with a stellar 2010
campaign stepping up to the 450 class and winning the Supercross
Championship and Motocross Championship in his rookie season,
becoming just the second motocross rider in the history of the sport
to accomplish that feat. He then led team USA to a victory in the
2010 Motocross Des Nations. Ryan did not disappoint in 2011, bringing
home another title for team USA at the 2011 Motocross Des Nations in
addition to finishing 3rd in Supercross and 2nd in Motocross. 
Before the start of the 2012 season Ryan made the decision to reunite
with his mentor Roger DeCoster at the Red Bull/KTM Factory Team. The
relationship proved to be a fruitful one, taking only 2 races for KTM
to bring home its first ever Supercross victory. Ultimately, with 14
victories and a second 450 AMA Class Motocross Championship title,
Ryan was named the 2012 Transworld Motocross Rider of the Year. 
Ryan is supported by a family of racers. His dad and two siblings
were amateur riders; they travel with Ryan during the season ensuring
he is well supported during his quest to remain at the top of the
Ryan has become a key spokesperson for the Livestrong Campaign for
cancer awareness. His work with Livestrong means a lot to Ryan having
lost his grandmother to the disease in 2005. Ryan races in her
memory. In 2011, Ryan became a member of the Livestrong Global Envoy
In July of 2012 with the help of Target, Ryan held the first annual
MN Major River-to-River Ride. The event benefitted St. Jude
Children's Research Hospital. It featured bicycle rides of different
lengths for all skill levels. 
About IMG Licensing
 IMG is the premier brand licensing company in
the world with properties that represent more than $8 billion in
global retail sales. With more than 50 years of experience, IMG
Licensing, a division of global sports, fashion, and media leader IMG
Worldwide, provides unparalleled licensing resources and services to
build and market existing and emerging brands. IMG Licensing
currently represents some of the top global sports, entertainment,
and lifestyle brands in the world. IMG has been ranked the No. 1
Licensing Agency by License! Global Magazine in its annual Top 20
ranking since 2009. More information is available at img.com. 
About JAKKS Pacific, Inc.
 JAKKS Pacific, Inc. (NASDAQ: JAKK) is a
leading designer and marketer of toys and consumer products with a
wide range of products that feature popular brands and children's toy
licenses. JAKKS' diverse portfolio includes Action Figures,
Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids
Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products,
Infant/Pre-School, Construction Toys, Ride-On Vehicles, Wagons,
Inflatable Environments and Tents, Impulse Toys and Pet Products sold
under various proprietary brands including JAKKS Pacific(R), Creative
Designs International(TM), Road Champs(R), Funnoodle(R), JAKKS
Pets(TM), Plug It In & Play TV Games(TM), Kids Only!(R),
Tollytots(R), Disguise(R), Moose Mountain(R) and Maui(R). JAKKS is
also the creator of the underlying Monsuno(R) property and toy line.
JAKKS is an award-winning licensee of several hundred nationally and
internationally known trademarks including Nickelodeon(R), Warner
Bros.(R), Ultimate Fighting Championship(R), Hello Kitty(R), Graco(R)
and Cabbage Patch Kids(R). DreamPlay Toys, LLC is a joint venture
between JAKKS Pacific, Inc. and NantWorks LLC to develop, market and
sell toys and related consumer products incorporating NantWorks'
proprietary iD image recognition technology. www.jakks.com  
This press release may contain forward-looking statements (within the
meaning of the Private Securities Litigation Reform Act of 1995) that
are based on current expectations, estimates and projections about
JAKKS Pacific's business based partly on assumptions made by its
management. These statements are not guarantees of future performance
and involve risks, uncertainties and assumptions that are difficult
to predict. Therefore, actual outcomes and results may differ
materially from what is expressed or forecasted in such statements
due to numerous factors, including, but not limited to, those
described above, changes in demand for JAKKS' products, product mix,
the timing of customer orders and deliveries, the impact of
competitive products and pricing, and difficulties with integrating
acquired businesses. The forward-looking statements contained herein
speak only as of the date on which they are made, and JAKKS
undertakes no obligation to update any of them to reflect events or
circumstances after the date of this release. 
Copyright 2013 JAKKS Pacific, Inc. All rights reserved. 
Chad Nishimura 
JAKKS Pacific, Inc. 
(310) 455-6235 
Lauren Webby
JAKKS Pacific, Inc.
(310) 455-6226
Jim Gallagher
IMG Worldwide
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