Toyota Leads the Future of Mobility Conversation at 2013 Aspen Ideas Festival

Toyota Leads the Future of Mobility Conversation at 2013 Aspen Ideas Festival

- Toyota joins Aspen Ideas Festival as presenting underwriter for first time

- Advanced technology vehicles on display

- Experts to discuss the role of automated technologies in reducing global
traffic fatalities

PR Newswire

TORRANCE, Calif., June 28, 2013

TORRANCE, Calif., June 28, 2013 /PRNewswire/ -- Toyota will help advance the
national conversation around the future of mobility and advanced technologies
such as hydrogen fuel cell vehicles and autonomous cars with its first-time
presence at the Aspen Ideas Festival from June 26 to July 2 in Aspen, Colo.
Toyota is a presenting underwriter of the ninth annual festival, which will
bring together 300 thinkers and leaders from around the country to discuss
issues of global importance.

Chris Hostetter, group vice president of strategic planning for Toyota Motor
Sales (TMS), U.S.A., Inc., along with North American Business Strategy
Corporate Manager Jim Pisz and Senior Strategic Planner of Advanced Technology
Jaycie Chitwood, will speak to the policy, economic and infrastructure
implications of these new technologies.

"Participating in the Aspen Ideas Festival provides Toyota a wonderful
opportunity to talk with hundreds of highly respected leaders and thinkers
about issues that impact our safety, our economies and our urban
environments," Hostetter said. "Toyota's research and investments demonstrate
our commitment to reducing climate impacts and advancing real-world driving
safety. We are looking forward to adding our thoughts and expertise to the
conversation that will take place in Aspen."

Toyota, which has put more than 5 million hybrid vehicles on the road around
the world since 1997, has set hydrogen fuel cell vehicles as a key research
and development priority for the company. It has committed to introducing a
zero-emission hydrogen fuel cell sedan by 2015. Toyota's Fuel Cell Hybrid
Vehicle – Advanced (FCHV-adv), part of a fleet of 100 in a nationwide
demonstration program, will be on-site at the festival.

Toyota's participation in the Aspen Ideas Festival includes the involvement of
TMS, the Toyota Technical Center and the Collaborative Safety Research Center,
which shares Toyota talent, technology and data with a broad range of
institutions and regulators to achieve results that will benefit society.

Along with the FCHV-adv, a Toyota RAV4 EV and Lexus LS will be on display to
showcase advanced technologies that are on the road today.

Also while at the Aspen Ideas Festival, Toyota executives will spend time with
24 teens who participated in the Aspen Challenge, which involved young people
designing solutions to some of the nation's most difficult problems. They will
join a facilitated discussion around urban mobility, as well as test out
Toyota's distracted driving simulator.

For more information about Toyota's environmental, safety and quality
activities and initiatives, visit

About Toyota
Toyota (NYSE:TM) established operations in North America in 1957 and currently
operates 14 manufacturing plants. There are more than 1,800 Toyota, Lexus and
Scion dealerships in North America which sold over 2.3 million vehicles in
2012. Toyota directly employs nearly 39,000 people in North America and its
investment here is currently valued at more than $27 billion, including sales
and manufacturing operations, research and development, financial services and
design. Toyota's annual purchasing of parts, materials, goods and services
from North American suppliers totals over $26 billion.

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SOURCE Toyota Motor Sales, U.S.A., Inc.

Contact: Cindy Knight, 310-468-2170,, or Jana
Hartline, 310-468-7977,, or John Hanson,
310-468-4718,, or Media Contact, Carly Schaffner, (310)
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