New Business and Clinical Solutions Position Health Mart Pharmacies for Continued Success

  New Business and Clinical Solutions Position Health Mart Pharmacies for
  Continued Success

Health Mart members better together with comprehensive portfolio of products
and solutions

McKesson ideaShare 2013

Business Wire

LAS VEGAS -- June 28, 2013

At McKesson ideaShare 2013 today,  McKesson Corporation will host the Health
Mart^® Annual Meeting. This annual event provides attendees with insights on
the changing industry landscape and Health Mart’s strategy for the year ahead
to ensure that Health Mart stores continue to grow and thrive.

With more than 3,100 stores, Health Mart continues to see significant growth,
adding more than 500 new stores in the past three years. The franchise remains
focused on providing products and solutions that simplify the operational
aspects of running a pharmacy so that owners can focus on providing superior
customer service and take advantage of new, revenue-generating opportunities.
With its outstanding customer service, Health Mart has ranked highest in
customer satisfaction in J.D. Power & Associates’ U.S. Pharmacy Study for the
third time.

“McKesson ideaShare is the ideal forum for Health Mart members to access
industry thought leaders, the latest pharmacy solutions, Continuing Education
courses, and networking events all focused on helping them achieve better
pharmacy health,” said Steve Courtman, president, Health Mart. “With the
changing dynamics in the industry, it’s important that community pharmacy look
for ways to build scale and be a part of a recognized brand. By coming
together under Health Mart, member pharmacies are collectively elevating the
profile of community pharmacy across the nation.”

New programs and offerings will be available to help Health Mart owners run a
better business, achieve better results for patients, create a better future
for community pharmacy, and seize the benefits of coming together with other
Health Mart pharmacies for greater scale:

Local Marketing Support: Health Mart will be previewing its new Local
Marketing Support program that is designed to help owners market their store
to the local community. The program will help franchise owners attract new
patients and retain current customers to help grow revenue in the following

  *The Marketing Hub: Replacing the Marketing Tool Kit, the new Marketing Hub
    will provide Health Mart stores with a variety of resources to promote
    their pharmacy. Owners will be able to choose to purchase a time-saving
    integrated campaign or select their own tactics from a catalog of more
    than 100 traditional, digital and social media marketing tools. The
    marketing tools will be updated and consumer-tested, including promotions,
    email templates, social media content, and “do it for me” TV, radio,
    community outreach and PR. Sample marketing templates will be available at
    the Local Marketing Support booth on the show floor.
  *Flexible matching funds:  Owners will be able to use flexible matching
    funds for any tactic or campaign on the Marketing Hub (except store décor
    and promotional items). To simplify the ordering process, the matching
    funds will be immediately applied when eligible items are ordered on the
    Marketing Hub.
  *Local marketing coordinators: Health Mart marketing coordinators will be
    available by phone or email to help owners utilize the Marketing Hub
    resources efficiently and to support the execution of campaigns. McKesson
    ideaShare attendees can meet with marketing experts at the Local Marketing
    Support booth to receive a personalized marketing consultation.

New Mobile App for Your Pharmacy Online: Health Mart will be previewing a
mobile application, the newest component of the Your Pharmacy Online
consumer-facing pharmacy website. Available later this summer, the mobile app
will give patients more on-the-go prescription management options, including
placing refill requests, receiving reminders or learning about in-store
promotions. The new communication tool can help improve patient medication
adherence and drive positive health outcomes, while increasing prescription
volume. Demonstrations of the new app will be provided to attendees at the
Your Pharmacy Online booth on the show floor.

New Tools to Maximize the Adherence Opportunity: Health Mart will provide
attendees with information on new adherence opportunities available to retail
pharmacies, such as medication therapy management (MTM), behavioral coaching
and more. Attendees will learn about the importance of measurable clinical
results, Star Ratings, and how to best position their pharmacy to participate
in preferred, performance-based programs.

New Store Design: With the guidance of retail experience experts, Health Mart
has updated its store design and décor to help create a shopper-friendly
atmosphere with easier access to the pharmacist. The new store design is
scalable, affordable, and adaptable to almost any store footprint. McKesson
ideaShare attendees can take a tour of a demonstration store on the show

For more information on all of McKesson’s announcements from McKesson
ideaShare 2013, please visit McKesson’s online newsroom

About McKesson

McKesson Corporation, currently ranked 14th on the FORTUNE 500, is a
healthcare services and information technology company dedicated to making the
business of healthcare run better. We partner with payers, hospitals,
physician offices, pharmacies, pharmaceutical companies and others across the
spectrum of care to build healthier organizations that deliver better care to
patients in every setting. McKesson helps its customers improve their
financial, operational, and clinical performance with solutions that include
pharmaceutical and medical-surgical supply management, healthcare information
technology, and business and clinical services. For more information, visit


McKesson U.S. Pharmaceutical
Kristin Hunter, 415.983.8974
Press spacebar to pause and continue. Press esc to stop.