Spartan Chassis Launches RV Loyalty Program
CHARLOTTE, Mich., June 28, 2013 (GLOBE NEWSWIRE) -- Spartan Chassis, Inc., a
subsidiary of Spartan Motors, Inc. (Nasdaq:SPAR), announces the Spartan
Chassis Loyalty Program, a sales incentive program that rewards motorhome
customers riding on a Spartan Chassis. The Loyalty Program provides a $5,000
cash rebate* towards the purchase of a new motorhome until Sept. 9, 2013.
"This program is a way to say 'thank you' to our existing motorhome
customers," says Art Ickes, President of the Specialty Chassis and Vehicles,
Spartan Chassis. "We strive to be different and this loyalty program is a way
of differentiating Spartan during the all-important summer selling season. The
dealers have asked us to look and see what else we could do to assist with the
resurgence of the motorhome business, and this is how we are jumping into the
game. The dealers which represent our OEM customers are very important to us,
they drive the business."
Current Spartan Chassis owners must trade in a motorhome riding on a Spartan
chassis, or own another motorhome on a Spartan chassis, to qualify for the
cash rebate. Buyers have the option to use the rebate in one of two ways - a
check can be mailed to the buyer/end-user after the required documentation is
submitted or it may be applied as additional down payment for the purchase of
Spartan Chassis owners know they have the best ride and handling chassis every
time they hit the open road. The Spartan Chassis Loyalty Program delivers
5,000 additional reasons to own a motorhome with the best ride and handling.
There is no better time to see your local RV dealers representing Entegra
Coach, Newmar Corporation or Tiffin Motorhomes. This offer is valid on the
retail purchase of select** new Class A Motorhomes which ride on a Spartan
The Spartan Chassis Loyalty Program aligns with Spartan's D.R.I.V.E. message
as it extends our core markets. The Loyalty Program is our way of saying thank
you to our existing owners. Additionally, it reaffirms Spartan's strength with
the RV business.
*Buyers of new class A Motorhomes must trade in a motorhome riding on a
Spartan chassis, or own another motorhome on a Spartan chassis, to qualify for
the cash rebate. Spartan Chassis offer valid for 102 days (5/31/13 - 9/9/13).
Limit one (1) certificate per motorhome purchase. Not valid with any other
Spartan chassis discounts or promotions. Void where prohibited by law. Other
restrictions may apply. Cash rebate certificate must be presented upon arrival
at dealership. The terms and conditions of this cash rebate program are
subject to change without notice. Spartan Chassis is not liable for errors in
the communication of this cash rebate or for any actions taken in reliance
thereon. Buyer Agreement must be fully executed on or before 9/9/2013.
Residency restrictions apply. See dealer for additional details.
**Eligible models are limited to: Tiffin Zephyr on a Spartan K2 Chassis,
Newmar Essex on a Spartan K2 Chassis, Newmar King Aire on Spartan K3 Chassis,
Entegra Aspire on a Spartan MG Chassis, Entegra Anthem on a Spartan MG Chassis
and an Entegra Cornerstone on a Spartan K3 Chassis.
About Spartan Chassis, Inc.
Spartan Chassis, Inc. is a world-class leader in the engineering,
manufacturing and marketing of chassis and aftermarket parts for emergency
response, recreational vehicle (RV), defense and specialty vehicles. End users
recognize and request the Spartan Chassis brand, which consistently delivers
superior performance, exceptional safety ratings and innovations which
distinguish us from the competition. Visit Spartan Chassis at
About Spartan Motors
Spartan Motors, Inc. designs, engineers and manufactures specialty chassis,
specialty vehicles, truck bodies and aftermarket parts for the recreational
vehicle (RV), emergency response, government services, defense, and delivery
and service markets. The Company's brand names – Spartan™, Spartan Chassis™,
Spartan ER™, Spartan ERV™ and Utilimaster® - are known for quality,
performance, service and first-to-market innovation. The Company employs
approximately 1,800 associates at facilities in Michigan, Pennsylvania, South
Dakota, Indiana and Florida. Spartan reported sales of $471 million in 2012
and is focused on becoming a global leader in the design, engineering and
manufacture of specialty vehicles and chassis. Visit Spartan Motors at
This release contains several forward-looking statements that are not
historical facts, including statements concerning our business, strategic
position, financial strength, future plans, objectives, and the performance of
our products. These statements can be identified by words such as "believe,"
"expect," "intend," "potential," "future," "may," "will," "should," and
similar expressions regarding future expectations. These forward-looking
statements involve various known and unknown risks, uncertainties, and
assumptions that are difficult to predict with regard to timing, extent, and
likelihood. Therefore, actual performance and results may materially differ
from what may be expressed or forecasted in such forward-looking statements.
Factors that could contribute to these differences include operational and
other complications that may arise affecting the implementation of our plans
and business objectives; continued pressures caused by economic conditions and
the pace and extent of the economic recovery; challenges that may arise in
connection with the integration of new businesses or assets we acquire or the
disposition of assets; issues unique to government contracting, such as
competitive bidding processes, qualification requirements, and delays or
changes in funding; disruptions within our dealer network; changes in our
relationships with major customers, suppliers, or other business partners,
including Isuzu; changes in the demand or supply of products within our
markets or raw materials needed to manufacture those products; and changes in
laws and regulations affecting our business. Other factors that could affect
outcomes are set forth in our Annual Report on Form 10-K and other filings we
make with the Securities and Exchange Commission (SEC), which are available at
www.sec.gov or our website. All forward-looking statements in this release are
qualified by this paragraph. Investors should not place undue reliance on
forward-looking statements as a prediction of actual results. We undertake no
obligation to publicly update or revise any forward-looking statements in this
release, whether as a result of new information, future events, or otherwise.
CONTACT: Russell T. Chick
Corporate Director of Marketing
Spartan Motors, Inc.
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