Marketers: Don’t Get Burned By The Sunshine Act This Summer

  Marketers: Don’t Get Burned By The Sunshine Act This Summer

             Iron Mountain Launches New Suite of Compliance Tools

Business Wire

MILPITAS, Calif. -- June 28, 2013

Iron Mountain® Fulfillment Services, Inc., a division of Iron Mountain
Incorporated (NYSE: IRM), has launched a new suite of tools that help
pharmaceutical and biomedical device companies create marketing materials that
comply with industry regulations like the Sunshine Act. The suite enhances the
company’s existing GroupTrak marketing fulfillment software.

“Pharma and biotech and medical device industry executives have to balance the
necessity to meet the Sunshine Act’s data collection requirements with the
need to engage with physicians and promote their products,” said Daniel R.
Matlis, president of Axendia, an analyst and strategic advisory firm focused
on the life science and healthcare markets. “Iron Mountain can provide tools
to support compliance while keeping doctors updated on the latest product

Data collection for the Physician’s Payment Sunshine Act begins Aug. 1,
meaning U.S. manufacturers of pharmaceutical drugs, medical devices, and
biological and medical supplies are required by federal law to account for
benefits they provide to physicians and teaching hospitals in the course of
their regular sales and marketing processes.

GroupTrak’s compliance suite allows customers to:

1.Track and report transfers of value (TOVs) for all bulk shipments and
    individual deliveries that Iron Mountain fulfills. Marketers get
    information on which sales person placed an order, what materials were
    ordered and their fair market value, and to which healthcare provider the
    material was shipped.
2.Simplify updates to marketing materials to keep pace with periodic changes
    to the product and regulations. One drug or medical appliance is
    associated with volumes of corresponding marketing materials, and even the
    smallest change forces an update of all these materials. Doing so manually
    begs for an error that can expose a company to costly fines, sanctions,
    lawsuits and even criminal charges – particularly if it involves
    prescribing, dosage/usage or safety information. GroupTrak helps automate
    the process by empowering pharma and biomedical device manufacturers to
    map, track and update relationships between products and supporting
    documents, as well as put associated items on hold, dramatically reducing
    editing time and errors.
3.Manage Disclosures. GroupTrak ensures that collateral contains all of the
    disclosures required by product enhancements, differing jurisdictional
    regulations and legal interpretations. It incorporates all required
    disclosures and footnotes into one database and automatically inserts the
    right copy each time a user orders a document. As a result, pharma and
    life sciences marketers create accurate, compliant documents faster and
    more easily by eliminating time-consuming, error-prone manual processes.

“We enhanced GroupTrak specifically for Sunshine Act compliance. This empowers
our clients to track and report on marketing materials that we distribute to
doctors and other health care professionals on their behalf,” said David
Lowndes, director of product marketing for Iron Mountain Fulfillment Services.
“The result is a suite of tools that no other fulfillment provider can match –
offering marketing compliance coupled with the security of a trusted storage
and information management company.”

For more information on GroupTrak, contact David Lowndes. Read his recent blog
post, “The Sunshine Act: Don’t Get Burned This Summer.”

About Iron Mountain Fulfillment Services

Iron Mountain Fulfillment Services, Inc. offers an advanced combination of
fulfillment and digital print solutions for targeted and personalized
communications. With over 40 years of experience in the fulfillment business,
Iron Mountain partners with clients to optimize their communications. Our
solutions increase response rates, expand market opportunities, reduce costs
and ensure appropriate compliance. To learn more about our Life Sciences
solutions and other ways we can help your company increase response rates and
productivity, contact us at (866) 563-IMFS or visit our website at

About Iron Mountain

Iron Mountain Incorporated (NYSE: IRM) is a leading provider of storage and
information management services. The company’s real estate network of over 64
million square feet across more than 1,000 facilities in 35 countries allows
it to serve customers with speed and accuracy. And its solutions for records
management, data backup and recovery, document management, and secure
shredding help organizations to lower storage costs, comply with regulations,
recover from disaster, and better use their information for business
advantage. Founded in 1951, Iron Mountain stores and protects billions of
information assets, including business documents, backup tapes, electronic
files and medical data. Visit for more information.

Photos/Multimedia Gallery Available:



Iron Mountain Fulfillment Services
David Lowndes, 512-977-9511 Ext 30
Kings Mountain Communications
Michele Moyer, 650-269-1442
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