Applied Predictive Technologies Receives $100 Million Investment from Goldman Sachs

Applied Predictive Technologies Receives $100 Million Investment from Goldman                                     Sachs    PR Newswire    LONDON, June 27, 2013  LONDON, June 27, 2013 /PRNewswire/ --    World's Largest Cloud-Based Predictive Analytics Software Company Receives                           Significant Growth Capital  Applied Predictive Technologies (APT), the world's largest purely cloud-based predictive analytics software company, today announced that it has received a $100 million minority investment from the Merchant Banking Division of Goldman Sachs, representing a substantial investment in the growing field of cloud-based predictive analytics.  The challenge for most large organizations today is not in collecting enormous quantities of data, but how to rapidly use this Big Data to make decisions that drive business value. APT's software platform is revolutionizing the way Global 2000 companies harness their Big Data to accurately measure the profit impact of advertising, marketing, pricing, merchandising, operations and capital initiatives, tailoring investments in these areas to maximize ROI. Data for 20% of the U.S. retail economy is processed using APT's growing suite of products, including Test & Learn, Market Basket Analyzer, Network Planner, Merchandise Optimizer, and Performance Manager, among others. GigaOm recently named APT as one of the "Top Five Companies Turning Data into Dollars."  "Over the years, APT has built the industry of robust cause-and-effect predictive analytics. Many of the largest companies in the world, including Walmart, Hilton, Anheuser-Busch InBev, McDonald's, and over a hundred others, have been successfully using APT's products to make critical decisions across all key functional areas. As we further expand the breadth and depth of industries we serve across the globe, we are excited to have Goldman Sachs as a valuable partner," said Anthony Bruce, CEO of APT.  About Applied Predictive Technologies  APT is the world's largest purely cloud-based predictive analytics software company. APT's Test & Learn software is revolutionizing the way Global 2000 companies harness their Big Data. For more information, please visit http://www.predictivetechnologies.com .  About Goldman Sachs  The Goldman Sachs Group, Inc. is a leading global investment banking, securities and investment management firm that provides a wide range of financial services to a substantial and diversified client base. For more information on Goldman Sachs, please visit http://www.gs.com .  About Accel-KKR  Accel-KKR is a technology-focused private equity firm with over $2.3 billion in assets under management. For more information, please visit http://www.accel-kkr.com .  Contact: Contacts: For Accel-KKR: Todd Fogarty, Kekst and Company, Tel: +1-212-521-4854, todd-fogarty@kekst.com. For APT: Cathy Baker, Tel: +1-703-875-7748, cbaker@aptmail.com  
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