Applied Predictive Technologies Receives $100 Million Investment from Goldman Sachs

Applied Predictive Technologies Receives $100 Million Investment from Goldman
                                    Sachs

  PR Newswire

  LONDON, June 27, 2013

LONDON, June 27, 2013 /PRNewswire/ --

  World's Largest Cloud-Based Predictive Analytics Software Company Receives
                          Significant Growth Capital

Applied Predictive Technologies (APT), the world's largest purely cloud-based
predictive analytics software company, today announced that it has received a
$100 million minority investment from the Merchant Banking Division of Goldman
Sachs, representing a substantial investment in the growing field of
cloud-based predictive analytics.

The challenge for most large organizations today is not in collecting enormous
quantities of data, but how to rapidly use this Big Data to make decisions
that drive business value. APT's software platform is revolutionizing the way
Global 2000 companies harness their Big Data to accurately measure the profit
impact of advertising, marketing, pricing, merchandising, operations and
capital initiatives, tailoring investments in these areas to maximize ROI.
Data for 20% of the U.S. retail economy is processed using APT's growing suite
of products, including Test & Learn, Market Basket Analyzer, Network Planner,
Merchandise Optimizer, and Performance Manager, among others. GigaOm recently
named APT as one of the "Top Five Companies Turning Data into Dollars."

"Over the years, APT has built the industry of robust cause-and-effect
predictive analytics. Many of the largest companies in the world, including
Walmart, Hilton, Anheuser-Busch InBev, McDonald's, and over a hundred others,
have been successfully using APT's products to make critical decisions across
all key functional areas. As we further expand the breadth and depth of
industries we serve across the globe, we are excited to have Goldman Sachs as
a valuable partner," said Anthony Bruce, CEO of APT.

About Applied Predictive Technologies

APT is the world's largest purely cloud-based predictive analytics software
company. APT's Test & Learn software is revolutionizing the way Global 2000
companies harness their Big Data. For more information, please visit
http://www.predictivetechnologies.com .

About Goldman Sachs

The Goldman Sachs Group, Inc. is a leading global investment banking,
securities and investment management firm that provides a wide range of
financial services to a substantial and diversified client base. For more
information on Goldman Sachs, please visit http://www.gs.com .

About Accel-KKR

Accel-KKR is a technology-focused private equity firm with over $2.3 billion
in assets under management. For more information, please visit
http://www.accel-kkr.com .

Contact: Contacts: For Accel-KKR: Todd Fogarty, Kekst and Company, Tel:
+1-212-521-4854, todd-fogarty@kekst.com. For APT: Cathy Baker, Tel:
+1-703-875-7748, cbaker@aptmail.com
 
Press spacebar to pause and continue. Press esc to stop.