Microsoft showcases developer opportunity on Windows Azure, Windows devices

 Microsoft showcases developer opportunity on Windows Azure, Windows devices

At Build 2013, Microsoft announces Windows Embedded 8.1 Industry Release
Preview, Windows Azure enhancements and new partner offerings.

PR Newswire

SAN FRANCISCO, June 27, 2013

SAN FRANCISCO, June 27, 2013 /PRNewswire/ -- Today thousands of developers
gathered at The Moscone Center, with hundreds of thousands more participating
online, for the second day of Build 2013, where Microsoft Corp. demonstrated
that the developer opportunity on the Windows platform has never been greater.
Keynotes delivered by Satya Nadella, president, Server and Tools Business, and
Steve Guggenheimer, corporate vice president and chief evangelist, Developer
Platform Evangelism, showcased how commonality across the Windows platform
enables developers of all types to build compelling apps and experiences
spanning devices and services.


Increasing importance of cloud services

Developers today are building multidevice, multiscreen, cloud-connected
experiences. Windows Azure spans infrastructure and platform capabilities to
provide them with a comprehensive set of services to easily and quickly build
modern applications, using the tools and languages familiar to them.

"Developers are increasingly demanding a flexible, comprehensive platform that
helps them build and manage apps in a cloud- and mobile-driven world," Nadella
said. "To meet these demands, Microsoft has been doubling down on Windows
Azure. Nearly 1,000 new businesses are betting on Windows Azure daily, and as
momentum for Azure grows, so too does the developer opportunity to build
applications that power modern businesses."

Delivering on its commitment to provide developers with the most comprehensive
cloud platform, Microsoft announced the general availability of Windows Azure
Mobile Services. Mobile Services enables developers building Windows, Windows
Phone, iOS and Android apps to store data in the cloud, authenticate users and
send push notifications. TalkTalk Business, a leading business
telecommunications provider in the United Kingdom, chose Windows Azure Mobile
Services to create new ways to engage with its customers and serve demand for
mobile access.

Microsoft also announced the general availability of Windows Azure Web Sites,
which allows developers to create websites on a flexible, secure and scalable
platform to reach new customers. With the investments Microsoft has made in
ASP.NET and Web tools, Web developers can now create scalable experiences
easier than ever. Dutch brewer Heineken is using Windows Azure to power a
social pinball game for the UEFA Champions League Road to the Final campaign,
with the expectations of millions of interactions scaled on Windows Azure.
Heineken exceeded its usage metrics by a wide margin yet experienced no
scalability issues with Windows Azure.

Guthrie also highlighted Microsoft's continued enterprise cloud momentum by
demonstrating several platform advancements, including previews of improved
auto-scaling, alerting and notifications, and tooling support for Windows
Azure through Visual Studio. In addition, he previewed how Windows Azure
Active Directory provides organizations and ISVs, such as Box, with a single
sign-on experience to access cloud-based applications.

Developers can go to the Windows Azure site today for a free trial:

Spanning from the cloud to devices

Guggenheimer announced the availability of the Windows Embedded 8.1 Industry
Release Preview, which extends Windows 8.1 technologies and provides
additional flexibility to meet the needs of industry devices. Onstage,
Guggenheimer demonstrated the Avis Select and Go app running on a Windows
Embedded 8 Industry tablet and a Windows Embedded 8 Handheld device to
illustrate the opportunity for developers to capitalize on the shared Windows
codebase and enable industry-specific branding, peripheral support (such as
mag stripe readers and barcode scanners), and lockdown capabilities.

Through a series of partner demos, Guggenheimer demonstrated the common core
of the Windows platform spanning PC, tablet, phone and embedded devices.

  oKhan Academy has released a major update to its Windows 8 app, now live in
    the Windows Store. Using Khan Academy's website code, Microsoft
    demonstrated how developers can easily take HTML5 and JavaScript code from
    the Web and easily port to a Windows 8 app.
  oFoursquare previewed an exclusive, uniquely designed Windows 8 tablet app
    that goes beyond check-ins to use location data in a way that helps users
    find interesting places and things to do around them.
  oAdobe Systems Inc. is bringing its Digital Publishing Suiteproduct to
    Windows 8.1 devices in late 2013.Publishers and brands will be able to
    design and publish contentto multiple devices with interactive and
    inspiring reading experiences.
  oGuggenheimer announced the availability of OpenTable, Rockmelt and
    Rhapsody apps for Windows 8 in the Windows Store and previewed five Disney
    games.Details on these applications can be found on the Windows blog.
  oFinally, Guggenheimer highlighted a few of the popular apps available in
    Windows Phone Store today, including ABC News, Xfinity by Comcast, TV
    Remote, Dow Jones MarketWatch and Walgreens, as well as the live
    push-to-talk and multimedia messaging app, Voxer.

"People want to experience and explore the world around them, and the
Foursquare for Windows 8 app helps them do that. It makes it fun to search for
a place for dinner or to go out, and it helps people discover new experiences.
We've worked with Microsoft on a bunch of initiatives over the years, and this
product is another example of the great things we can do together," said
Dennis Crowley, co-founder and CEO at Foursquare.

New third-party offerings

PayPal's software development kit, now generally available, allows developers
to integrate the payment experience for 128 million account holders into a
Windows 8 or Windows Phone 8 app. In addition, Unity Technologies, one of the
industry's most popular game development platforms with nearly 2 million
community members, announced a strategic collaboration with Microsoft to make
it easier for developers to bring popular games, entertainment and apps to
Windows, Windows Phone, Xbox 360 and Xbox One for Microsoft Studios publishing

New enhancements and services

Microsoft also demonstrated the developer productivity enhancements of the
.NET 4.5.1 runtime that enable developers to build the next wave of modern
applications that run across devices and cloud, while also extending their
existing line-of-business applications. The updates include improved coding,
designing, testing and optimizing of XAML applications in Windows 8.1.
Microsoft published a white paper providing guidance to .NET developers.

Finally, Microsoft showcased how Bing as a platform can extend across a broad
set of devices and client app experiences using Bing Developer Services.
Guggenheimer demonstrated these platform capabilities by showing Microsoft
translation technology in Twitter for Windows Phone, which now provides
instant, single-click translation of tweets.

"Whether developing for existing, client/server, or emerging device and cloud
application patterns, developers need a platform that offers consistency and
flexibility. Only the Windows platform — spanning Windows, Windows Phone,
Windows Azure and more — meets this need," Guggenheimer said.

More information can be found at the Build 2013 website,

Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in
software, services and solutions that help people and businesses realize their
full potential.

SOURCE Microsoft

Contact: Rapid Response Team, Waggener Edstrom Worldwide, +1-503-443-7070,
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