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Introducing Starbucks True North Blend™ Blonde Roast - The Starbucks Coffee named by Canadians for Canadians

Introducing Starbucks True North Blend™ Blonde Roast - The Starbucks Coffee 
named by Canadians for Canadians 
New Starbucks True North Blend™ Makes its Debut Perfectly Timed for Canada 
Day 
TORONTO, June 27, 2013 /CNW/ - Thanks to coffee drinkers from coast to coast, 
Canada now has a Starbucks coffee blend to call its own, based on consumer 
submissions and popular vote. Beginning today, Starbucks(®) cafés across 
Canada will offer the newly-named Starbucks True North Blend(™)/ Starbucks 
Mélange Nordique(™) Blonde Roast coffee - as a brewed option in-store and 
in exclusive 1lb whole bean packages. 
"Canada has always had its own distinct Starbucks identity and we're honoured 
to pay tribute to our customers with the new Starbucks True North Blend(™)," 
says Kevin Reid, director, Beverages, Starbucks Canada. "Since we launched 
Starbucks Blonde(®) Roast more than a year ago, Canadians have embraced 
Starbucks(®) lighter roast coffee. We hope to introduce more Canadians to 
our lighter, smoother side with a blend that is truly their own." 
To celebrate the success of Starbucks(®) Blonde Roast in Canada, this past 
January, coffee lovers across the country were invited to submit new and 
uniquely Canadian names for Starbucks Blonde(®) Veranda Blend(®). After more 
than 60,000 contest submissions and nearly 25,000 votes, Canadians crowned the 
blend Starbucks True North Blend(™) - the winning name and essay submission 
entered by Robert Jack, from Toronto. 
"The name is subtly patriotic and reflective of where the hearts of Canadians 
are," Mr. Jack's essay reads. "Canadians know, deep in their hearts, that they 
have an affinity to and for the 'True North,' strong and free…wherever they 
are in the world. What sets us apart is a quiet confidence, pride of 
heritage, being comfortable with our surroundings, an approachable nature, and 
the ability to not take things too seriously (some might even say 
mellow)…unless it has to do with hockey, and even then we might politely 
apologize for it. Canada is a country, yes, but above all it is a community 
where neighbours share experiences, passions, and experiences…usually over a 
good cup of coffee." 
Sporting a new name, Starbucks True North Blend(™) Blonde Roast also has new 
packaging design. A collaboration between Starbucks Canada and Starbucks 
global studio designers in Seattle, the new Starbucks True North Blend(™) 
packaging reflects our distinctly rich Canadian landscapes, from the western 
mountain peaks and the wheat fields of the Prairies, to the Boreal forests of 
central Canada and the seashore of the Maritimes. 
Officially launching today just in time for Canada Day, Starbucks True North 
Blend(™) will be available in brewed coffee every day and 1lb packages of 
whole bean coffee in stores and online at starbucksstore.ca. In addition, to 
celebrate Canada's 146(th)birthday, Starbucks stores will feature exclusive 
Canadian merchandise, including a collection of top Canadian musical 
performances on the new Coast to Coast CD and newly designed Canada mugs and 
Starbucks Canada gift cards. 
For more information, please visit www.starbucks.ca. Follow @StarbucksCanada 
on Twitter, #TrueNorth. 
About Starbucks Corporation
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing 
and roasting the highest-quality arabica coffee. Today, with stores around the 
globe, the company is the premier roaster and retailer of specialty coffee in 
the world. Through our unwavering commitment to excellence and our guiding 
principles, we bring the unique Starbucks Experience to life for every 
customer through every cup. To share in the experience, please visit us in our 
stores or online at www.starbucks.ca. 
Carly Suppa Starbucks Coffee Company press@starbucks.com 
Sarah Marinelli Edelman sarah.marinelli@edelman.com 416-849-2496 
Image with caption: "Perfectly timed for Canada Day, Starbucks barista, 
Jessica Roberts serves a cup of new Starbucks True North Blend™ Blonde Roast 
coffee in St. John's, Nfld. - the first Starbucks coffee in the world named by 
customers. (CNW Group/Starbucks Coffee Company)". Image available at:  
http://photos.newswire.ca/images/download/20130627_C3562_PHOTO_EN_28598.jpg 
Image with caption: "Starbucks True North Blend™ (CNW Group/Starbucks Coffee 
Company)". Image available at:  
http://photos.newswire.ca/images/download/20130627_C3562_PHOTO_EN_28599.jpg 
Image with caption: "Starbucks True North Blend™ (CNW Group/Starbucks Coffee 
Company)". Image available at:  
http://photos.newswire.ca/images/download/20130627_C3562_PHOTO_EN_28600.jpg 
SOURCE: Starbucks Coffee Company 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/June2013/27/c3562.html 
CO: Starbucks Coffee Company
ST: Ontario
NI: FBR FOD NP  
-0- Jun/27/2013 13:36 GMT