DTS and KKBOX to Bring Leading Asian Music Subscription Service to
Play-Fi™-Enabled Wireless Home Audio Systems
KKBOX’s Popular Streaming Service, Together with Play-Fi’s “Hi-Fi over Wi-Fi”
Audio Technology, Offers Music Lovers in Asia an Unmatched Whole-Home
TAIPEI, Taiwan -- June 27, 2013
DTS, Inc. (Nasdaq: DTSI), a leader in high-definition audio solutions and
audio post processing technologies, today announced an agreement with KKBOX, a
leading digital music provider in Asia, that will integrate the popular
service into DTS’ Play-Fi™ app for Android devices, marking the first time
that Play-Fi customers in Asia will have access to KKBOX’s 10 million music
tracks from more than 500 major and local music labels and publishers.
“Streaming music services have grown tremendously in popularity and are one of
the key reasons why we developed Play-Fi,” said Brian Towne, executive vice
president and chief operating officer, DTS. “Consumers want access to their
favorite songs at the tap of a finger, and with our new partnership with
KKBOX, Play-Fi users can now stream more than 10 million music tracks to
multiple speakers throughout their homes.”
Through DTS’ Play-Fi app, available for download at Google Play or the Amazon
App store, KKBOX subscribers can access their existing accounts, or become a
new subscriber. KKBOX subscribers will notice that the familiar and popular
features of the service are built right into the Play-Fi app, and have been
localized with Chinese language support for the region.
“As people enjoy music services from mobile devices more and more, the needs
for sending music wirelessly from their devices to their home audio systems
will gradually increase,” said Alex Wang, managing director, APAC, KKBOX, Inc.
“Play-Fi is the ideal wireless streaming technology to make that happen, with
lossless sound quality, Wi-Fi range, and synchronized multi-room support that
Bluetooth cannot match. Play-Fi gives KKBOX users the ultimate music listening
With Play-Fi, consumers can stream lossless, high-definition audio directly
from their Android smartphone or tablet to any product in the Play-Fi enabled
audio ecosystem, including the Phorus PS1 Speaker or PR1 Receiver, and the
Wren V5PF Speaker, using a standard Wi-Fi network. Play-Fi also gives users
full control of the home speaker network—allowing them to set up, link, and
stream audio to one speaker system or multiple speaker systems at once over
standard Wi-Fi, another industry first.
For more information about DTS or the company’s technologies, please visit
www.dts.com, or connect with DTS on Facebook and Twitter (@DTS_Inc).
About KKBOX, Inc.
KKBOX is the leading provider of digital music subscription services in the
Asia region, featuring over 10 million music tracks from over 500 major and
local music labels and publishers. It also hosts the largest Chinese music
library in the world. KKBOX offers unlimited and on-demand music; with a
single monthly subscription fee, subscribers can stream music online and cache
songs on their PCs and smartphones for offline access. The service is
available in Taiwan, Hong Kong, Singapore, Malaysia and Japan, where most of
the region's pop-music stars and hit songs are produced and marketed.
The vision of KKBOX is to bring people together around their shared passion
for music in a way that is affordable, accessible and enjoyable. It is
committed to becoming the leading music platform for bringing people together
and closer to their favorite artists and music. The service covers an online
music library and a print music magazine, offering a rich collection of
editorials, exclusive artist interviews, entertainment news and community
features to attract and keep users attached to the service. With its music
charts and annual Digital Music Awards, KKBOX has become the most influential
benchmark for pop music in the Greater China region.
KKBOX initially launched in Taiwan in 2004, and the expansion to Hong Kong in
2009 has resulted in steadily increasing subscriptions. With this success, in
December 2010, Japan’s telecoms giant, KDDI Group, acquired a majority share
of KKBOX’s outstanding stocks; in March 2011 KKBOX accepted investment from
HTC, the global leader in smartphone innovation and design. With its advanced
product technology and strategic equity partnerships, KKBOX is aggressively
expanding to other Asian markets.
About DTS, Inc.
DTS, Inc. (Nasdaq: DTSI) is a premier audio solutions provider for
high-definition entertainment experiences—anytime, anywhere, on any device.
DTS’ audio solutions enable delivery and playback of clear, compelling
high-definition audio, which is incorporated by hundreds of licensee customers
around the world, into billions of consumer electronic devices. From a
renowned legacy as a pioneer in high definition multi-channel audio, DTS
became a mandatory audio format in the Blu-ray Disc standard and is now
increasingly deployed in enabling digital delivery of compelling movies,
music, games and other forms of digital entertainment to a growing array of
network-connected consumer devices. DTS technology is in automotive audio
systems, digital media players, DVD players, game consoles, home theaters,
PCs, set-top boxes, smartphones, surround music content and every device
capable of playing Blu-ray discs. Founded in 1993, DTS' corporate headquarters
is located in Calabasas, California with its licensing operations
headquartered in Limerick, Ireland. DTS also has offices in Los Gatos and
Santa Ana, California, Washington, China, France, Hong Kong, Japan, Singapore,
South Korea, Taiwan and the United Kingdom. Copyright 2013, DTS, Inc. DTS, the
Symbol, and DTS and the Symbol together are registered trademarks of DTS, Inc.
All other trademarks are the properties of their respective owners. All rights
Michael A. Farino, 949-442-5404
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