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Yandex.Mail Introduces New Approach to Email

Yandex.Mail Introduces New Approach to Email

MOSCOW, June 27, 2013 (GLOBE NEWSWIRE) -- Yandex.Mail now automatically sorts
personal emails. In addition to sending and delivering messages, Yandex
(Nasdaq:YNDX)'s online email service helps its users complete all kinds of
tasks – from planning meetings to registering for flights. Depending on the
type of correspondence, the service chooses different options to offer users.

"It's clear that email is no longer just a means of interpersonal
communication," said Anton Zabannykh, head of personal communication services
at Yandex. "Correspondence between individuals now accounts for just 10% of
email flows. The remainder consists of mailouts and automated notifications.
People usually either simply take note of them or carry out some kind of
action – print out an electronic ticket, or record a booking number. Our new
concept is to give people tools that will allow them to quickly perform these
tasks – directly within Yandex.Mail."

In order to respond differently to different kinds of emails, Yandex developed
and introduced a new technology – Marker. It is able to determine the type of
correspondence and offer the recipient appropriate tools for working with it.
This technology can identify about 15 types of email – private correspondence,
notifications from social networks and internet stores, electronic tickets,
mailouts about discounts, and so on. It utilises capabilities of Yandex's
stellar machine learning method, MatrixNet, and uses a fact extraction
technology for retrieving information from text.

Yandex.Mail currently uses the new technology to process three types of
correspondence – electronic air tickets, invitations to meetings, and messages
about discounts. The recipient of an airplane ticket no longer has to remember
the exact flight details: if they so wish, Yandex.Mail can give a timely
reminder about the flight, offer online registration and provide weather
updates for the destination. A user receiving a dinner invitation can ask
Yandex.Mail to make sure they don't forget about it. The service will
gradually be adding other types of correspondence to the range of emails it
can recognise and organise.

Yandex.Mail helps users to perform tasks not only when reading emails, but
when writing them as well. To make it easier for people to make arrangements,
such as picking the time and place for a meeting, Yandex.Mail will soon be
introducing "Live Letters" – a web-based service that allows multiple users to
write and edit messages together in real time.

About Yandex N.V.

Yandex (Nasdaq:YNDX) is one of the largest European internet companies,
providing the world with search and online services one market at a time.
Yandex's mission is to help users solve their everyday problems by building
people-centric products and services. Based on innovative technologies, the
company provides the most relevant, locally tailored experience on all digital
platforms and devices. Yandex is the leading search service in Russia and also
serves Turkey, Ukraine, Belarus and Kazakhstan. More information on Yandex can
be found at http://company.yandex.com.

CONTACT: Yandex N.V.
         Investor Relations
         Greg Abovsky, Katya Zhukova
         Phone: +7 495 974-3538
         E-mail: askIR@yandex-team.ru
        
         Press Service
         Ochir Mandzhikov, Tatyana Komarova
         Phone: +7 495 739-7000
         E-mail: pr@yandex-team.com

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