Mulberry Selects Cloud-based JDA Demand and Fulfillment Solutions to Help Achieve a Responsive Supply Chain

  Mulberry Selects Cloud-based JDA Demand and Fulfillment Solutions to Help
  Achieve a Responsive Supply Chain

  Iconic British luxury brand invests in advanced supply chain capabilities

Business Wire

SCOTTSDALE, Ariz. -- June 27, 2013

JDA^® Software Group, Inc., The Supply Chain Company^®, today announced that
Mulberry Group plc, the English luxury brand, selected JDA^® Demand and JDA^®
Fulfillment in the first quarter of 2013 and will deploy the solutions using
JDA’s Cloud Services offering.

Mulberry is a British design company renowned worldwide for its craftsmanship,
quality and style. The brand’s backbone is an extensive line of luxury fashion
bags for men and women that combine stylish, stand-out design with the finest
leathers and detailing. In addition to leather goods, Mulberry’s product range
includes women’s wear, accessories and footwear. Mulberry currently has 110
stores worldwide.

JDA’s Demand and Fulfillment solutions are designed to help Mulberry further
improve customer service levels, drive operational efficiency and create a
more responsive supply chain, delivering a luxury experience. This will be
achieved through timely product availability, reduction in manual processes
and visibility of global inventory positions, leading to a reduction of
inventory levels across their supply chain.

“Supply chains are constantly evolving and changing. As a business we need to
ensure that we have a stable platform to deliver our growth plans, ensuring
long-term scalability and continued operational excellence, delivering a
luxury product, service and experience to our customers. By selecting JDA to
facilitate our supply chain, we will be well positioned to provide this
service and deliver ongoing efficiencies and improvements,” said Tom Powell,
head of the supply chain management project, Mulberry. “This is just the start
of a long relationship between our two companies, and we are convinced that
JDA’s best-of-breed footprint provides a platform for future growth. JDA’s
expertise at delivering solutions via the cloud will facilitate a more
flexible approach, allowing the project to start more quickly and meet the
aggressive timelines required by our business.”

“We are delighted to be selected as a key partner to an internationally iconic
brand such as Mulberry. We are confident in our ability to deliver significant
customer and business benefits, similar to that achieved by our existing
retail partners that have executed against a similar journey,” said Mark
Morgan, regional vice president, EMEA, JDA Software. “Mulberry’s decision to
deploy on the JDA cloud should see the projects up and running more quickly
with reduced risk and lower cost.”

Watch John Bailey, vice president of retail solutions consulting, EMEA, JDA
Software, discuss how the demands and expectations of today’s consumers have
retailers rethinking their service propositions, their supply chain and the
role of the store.

Tweet this: .@Mulberry_Editor selects @JDASoftware demand & fulfill in the
cloud for a profitable approach to inventory opt needs

About JDA Software Group, Inc.

JDA^® Software Group, Inc., The Supply Chain Company^®, offers the broadest
portfolio of supply chain, retail merchandising, store operations and
all-channel commerce solutions to help companies manage the flow of goods from
raw materials to finished products and into the hands of consumers. JDA’s deep
industry expertise and innovative cloud platform help companies optimize
inventory, labor and customer service levels. As a result, JDA solutions have
become the standard for the world’s leading retailers, manufacturers and
distributors. To learn more, visit or email

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“JDA” is a trademark or registered trademark of JDA Software Group, Inc. Any
trade, product or service name referenced in this document using the name
“JDA” is a trademark and/or property of JDA Software Group, Inc.


JDA Software Group, Inc.
Mette Krogh, +45 20 827 825
Senior Marketing Director, EMEA
Stephen Phillips, 469-357-4826
Public Relations Manager
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