NIVEA Partners with Renowned Fashion Designer Rebecca Minkoff to Launch the Brand's "Style, Uncapped" Design Campaign

 NIVEA Partners with Renowned Fashion Designer Rebecca Minkoff to Launch the
                  Brand's "Style, Uncapped" Design Campaign

PR Newswire

NEW YORK, June 27, 2013

NEW YORK, June 27, 2013 /PRNewswire/ --NIVEA announced today the launch of
"Style, Uncapped," a customized lip care design campaign to celebrate
consumers' personal style. The design program can be found on a branded micro
site, StyleUncapped.com. NIVEA strives to make all of your kisses better and
understands that each kiss is unique. Through "Style, Uncapped," NIVEA is
giving consumers the opportunity to design and purchase their very own lip
care caps and customize every kiss occasion.

(Logo: http://photos.prnewswire.com/prnh/20130627/LA39406LOGO)

NIVEA is proud to partner with leading fashion designer Rebecca Minkoff to
unveil the new "Style, Uncapped" campaign. In support of the program, Minkoff
has created a limited edition design, inspired by her current spring 2013
collection, which is also available for purchase on the "Style Uncapped" site.

"I'm thrilled to be partnering with NIVEA," said Rebecca Minkoff. "Like the
brand, I appreciate and encourage self-expression. With this first of its kind
program, we will give everyone in America the opportunity to make their lip
cap their best accessory – and I know all too well about the importance of a
great accessory."

Last year, NIVEA Lip Care worked with its digital agency of record, Rosetta,
to create the brand's inaugural lip care design initiative. For this year's
program, NIVEA turned to Rosetta once again to build a site that offers an
even more robust consumer experience:

  oConsumers will be able to choose from over 400 patterns and symbols,
    including Minkoff's design, and an array of colors when creating their
    caps
  oThis year, consumers can choose from more than 200 new symbols, 200 new
    patterns and 12 new design themes
  oConsumers can create their look on an open canvas to see how their design
    will render in real time
  oFinalized designs can be shared on Twitter, Pinterest and Facebook, as
    well as the site's Gallery
  oConsumers can create personal accounts to access previous designs and
    designs-in-progress, and browse the Gallery to explore other designs for
    inspiration
  oThe site experience will be accessible from mobile and tablet devices
  oAfter completing their designs, consumers can order 1-5 custom designs for
    $6/cap, 6-20 at $5/cap and 20+ at $4/cap
  oConsumers will receive their customized cap and NIVEA Lip Care product in
    just two weeks

NIVEA offers a wide-range of essentials to prepare lips to look and feel their
kissable-best. Just as every kiss is unique, NIVEA is proud to give consumers
the tools to create their uniquely designed one-of-a-kind NIVEA Lip Care cap.

About NIVEA
NIVEA is a leading manufacturer of consumer products for skin and beauty care.
The NIVEA brand portfolio includes NIVEA, NIVEA Lip Care, NIVEA Body Wash and
NIVEA Men. For more information on NIVEA, visit our website www.NIVEAUSA.com.

About Beiersdorf AG
NIVEA is owned by Hamburg, Germany-based Beiersdorf AG, a leading manufacturer
of branded consumer products for skin care. With over 125 years of experience
in research and development, and a strong global presence, the company
produces other leading international brands such as NIVEA Men, Eucerin,
Aquaphor, la prairie, Juvena, Labello, 8x4 and Florena. For more information,
visit www.beiersdorfusa.com.

About Rosetta

Rosetta is a customer engagement agency engineered to transform marketing for
the connected world. Our mission is to be a catalyst for growth, driving
material business impact by translating deep consumer insights into personally
relevant brand experiences across touch points and over time. Our unique
capabilities and the way we activate them have enabled our market leadership
position, operating as an independent brand in the Publicis Groupe of global
agencies.

www.rosetta.com |:@RosettaMktg | Facebook:www.facebook.com/rosetta

SOURCE Beiersdorf Inc

Website: http://www.beiersdorfusa.com
Contact: Rebecca Assing, PMK*BNC, Rebecca.Assing@pmkbnc.com, 212.373.0117,
Leslie Kickham, Beiersdorf Inc., LKickham@bdfusa.com, 203.563.5821
 
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