Coffee & Climate Initiative reaches North America with Tim Hortons as a new partner

Coffee & Climate Initiative reaches North America with Tim Hortons as a new 
Tim Hortons joins global efforts to enable coffee farmers to better respond to 
climate change 
OAKVILLE, ON, and HAMBURG, Germany, June 27, 2013 /CNW/ - Tim Hortons, one of 
the largest publicly-traded restaurant companies in North America, and the 
largest in Canada, became the first North American coffee company to join the 
global Coffee & Climate network. The initiative works with coffee farmers 
around the world to educate and equip them with processes, tools and practices 
needed to better respond to climate change. 
"It is truly exciting that Tim Hortons, Canada´s coffee leader, is joining us 
in the initiative for Coffee & Climate," said Giuseppe Lavazza, Chairman of 
the Initiative for Coffee & Climate. "We can´t stress enough the importance 
of like-minded companies coming together to support steps that prepare coffee 
farmers for the imminent effects of climate change. It is only through 
collaborative efforts that we can expect to make an impact in this challenging 
environment on a global scale, and of course, to ensure a continuing supply of 
Tim Hortons is an iconic brand in Canada with more than 4,200 restaurants 
within Canada, United States and The Gulf Cooperation Council. The 
restaurant chain specializes in premium brewed coffee, baked goods and 
home-style breakfasts and lunches. 
Tim Hortons and its restaurant owners have always had an enduring commitment 
to the people and communities they serve. Since the company was founded in 
1964, that commitment has been expressed through a growing number of 
initiatives - big and small. One of these initiatives is the Tim Hortons 
Coffee Partnership. Created in 2005, the Tim Hortons Coffee Partnership 
supports small-scale farmers in regions where Tim Hortons coffee is sourced, 
namely Colombia, Brazil, Guatemala and Honduras. The program rests on the 
notion that small-scale farmers are business owners whose success depends on 
improved business skills. With this in mind, Tim Hortons provides agronomy 
training, supports organization development and coordinates community 
partnerships which enable farmers to optimize production costs, gain better 
market access and add value to their production. Farmers are consequently able 
to increase their family income. 
Environmental education and climate change adaptation have become part of 
these efforts, ensuring that coffee growing continues to be a viable business 
for small-scale farmers and that Canadians are guaranteed quality coffee for 
years to come. 
Alexandra Cygal, Tim Hortons 905-339-5960 
Mika Adler, Hanns R. Neumann Stiftung +49 40 80 81 
12 422 
SOURCE: Tim Hortons 
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CO: Coffee & Climate
ST: Ontario
-0- Jun/27/2013 11:30 GMT
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