NEC Enhances Digital Cinema in Brazil
- Providing digital projection systems for leading cinema chains -
Tokyo, June 27, 2013 - (JCN Newswire) - NEC Corporation (NEC: TSE 6701) has
signed a partnership agreement to provide digital projection systems to
Moviecom and Cineflix, two of Brazil's leading digital cinema chains.
Under the agreement, NEC Latin America, a wholly-owned NEC subsidiary, will
supply 100 digital projection systems to Moviecom within the next twelve
months. The company will also provide approximately 35 systems to Cineflix in
next twelve months, and a total of 100 systems by the end of 2016.
In recent years, the transition to digital cinema has rapidly changed the face
of the cinema industry. Traditional film-based cameras are being replaced by
digital video cameras and computer graphics are helping to reduce filming
costs. Moreover, digital projection systems are easier to maintain than
conventional equipment and images retain their original high quality.
"Moviecom started migrating to digital technology several years ago when
we purchased our first 3D projectors from NEC. In consideration of improving
display quality and practicality, we decided to invest more heavily in the
process of digitizing our equipment," said Gustavo Ballarin, director of
operations and marketing of Moviecom. "We are particularly impressed with
the quality of images produced by NEC equipment, especially the colour,
brightness, definition and depth."
"Digital technology is expanding throughout the world and this marks an
important milestone in the evolution of the Brazilian market," says Gilmar
Santos Leal, executive director of Cineflix. "The digitization of our
theatres is a strategic decision where NEC's expertise and quality of
support play instrumental roles."
"Programs such as Virtual Print Free (VPF)*1 encourage cinema chains to
digitize their theatres. The Brazilian government is also committed to
developing the segment by implementing the "Cinema Near You" program
and the "Cinema of the City" project, which decrease investment and
operational cost by at least 30% and consequently enhance the popularity of the
cinema," says Jorge Dantas, director of Digital Cinema at NEC Latin
America. "When citizens have easy access to theaters nearby their
workplaces and homes at affordable prices, they will tacitly want to go to the
movies. This will lead to higher revenues for exhibitors, which will call for
new private investment initiatives into new theaters. It's a virtuous
cycle that positively contributes to people's access to cultural services
and events, and this is in line with NEC's corporate vision of technology
innovation supporting the sustainable growth of society. We are very proud in
being a global technology leader in digital cinema solutions and support the
Brazilian digitalization process of movie theaters."
* Virtual Print Free (VPF): the subsidy provided by a film distributor for the
purchase of digital cinema projection equipment.
About NEC Latin America
In Latin America, NEC offers IT and telecommunications solutions for
operators, enterprises and governments. NEC also develops projects in the
region for multipurpose arenas and integrated security. With over 40 years of
experience in the local market, the company is a subsidiary of NEC Corporation,
a leading global technology company.
About NEC Corporation
NEC Corporation (TSE: 6701) is a leader in the integration of IT and network
technologies that benefit businesses and people around the world. By providing
a combination of products and solutions that cross utilize the company's
experience and global resources, NEC's advanced technologies meet the
complex and ever-changing needs of its customers. NEC brings more than 100
years of expertise in technological innovation to empower people, businesses
and society. For more information, visit NEC at http://www.nec.com.
Copyright 2013 JCN Newswire. All rights reserved. www.japancorp.net
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