Stuart Weitzman's Fall 2013 Advertising Campaign Inspired by Kate Moss's
NEW YORK, June 27, 2013
NEW YORK, June 27, 2013 /PRNewswire/ -- Art imitates life in Stuart Weitzman's
Fall 2013 ad campaign, as fashion icon Kate Moss serves as both the face and
the muse. The styling of the dramatic black and white images, photographed by
Mario Testino, aims to mirror Moss's effortless signature look.
(Photo: http://photos.prnewswire.com/prnh/20130627/NY39566-a )
(Photo: http://photos.prnewswire.com/prnh/20130627/NY39566-b )
(Photo: http://photos.prnewswire.com/prnh/20130627/NY39566-c )
While Moss's style has been inspirational and aspirational for years, her edgy
aesthetic resonates now more than ever as fall runways teemed with
90s-inspired looks reminiscent of her personal style. Since Moss was an
originator of this aesthetic, Stuart Weitzman decided to use her "perfectly
imperfect look" as the creative inspiration for the campaign. From her
trademark shaggy furs, to fitted blazers, to cut-off shorts, to hip all-black
ensembles, Moss's must-haves are perfect pairings for Weitzman's trademark
boots. The fall campaign showcases in-demand trends, including thigh-highs,
lace-up combat boots and menswear-inspired Chelsea boots. Also featured is the
brand's iconic 5050 over-the-knee boot, which is celebrating its 20^th
anniversary this Fall season.
"I enjoyed working with Stuart Weitzman again this season to showcase his
fabulous fall boots," said Kate Moss. "Shooting the campaign with Mario is
always fun and, with such a great team, it really doesn't feel like work."
Moss, who debuted as the face of the Stuart Weitzman brand in the Spring 2013
ad campaign, was chosen because of her unparalleled status as a global style
icon. Moss exudes a sense of style and confidence that every woman aspires to
emulate. Women want to dress like her, look like her and walk in her shoes...
and now, she's walking in Stuart Weitzman's.
In the world of Stuart Weitzman, "sexy" means being comfortable and confident
in your own skin, and the campaign captures this essence in a natural,
classic, chic way while clearly showcasing the new season's lust-worthy boot
styles. The international advertising campaign will launch in September in the
United States, Italy, France, Canada, Dubai, Germany, Spain and Asia. Outdoor
advertising (billboards and kiosks) will run in Los Angeles, New York, Miami,
Milan and Paris. Behind-the-scenes video and additional creative content will
be featured on www.stuartweitzman.com and in Stuart Weitzman boutiques
worldwide. A short film featuring Kate Moss in an engaging omni-channel
campaign will also launch in conjunction with advertising to maximize social
Stuart Weitzman is a division of The Jones Group Inc. (NYSE:JNY)
ABOUT STUART WEITZMAN HOLDINGS LLC
A little obsessed with shoes.
Stuart Weitzman Holdings LLC, a global leader in designer footwear, operates
44 retail stores across the United States, including New York, Beverly Hills,
Chicago, Boston and Las Vegas. The company also has 49 international stores
and is sold in more than 70 countries.
A luxury brand built upon the idea of creating a beautifully constructed shoe,
founder and designer Stuart Weitzman's main objective has always been to merge
fashion and function. The first thing a women puts on in the morning and the
last thing she takes off at night, his shoes are designed to feel as good as
they look and to look as good as they feel.
ABOUT THE JONES GROUP INC.
The Jones Group Inc. (NYSE:JNY) (www.jonesgroupinc.com) is a leading global
designer, marketer and wholesaler of over 35 brands with product expertise in
apparel, footwear, jeanswear, jewelry and handbags. The Jones Group has a
reputation for innovation, excellence in product quality and value,
operational execution and talent. The Company also markets directly to
consumers through branded specialty retail and outlet stores, through
concessions at upscale department stores and through its e-commerce sites.
The Company's internationally recognized brands and licensing agreements (L)
include: Nine West, Jones New York, Anne Klein, Kurt Geiger, Rachel Roy (L),
Robert Rodriguez, Robbi & Nikki, Stuart Weitzman, Brian Atwood (L), Boutique
9, Easy Spirit, Carvela, Gloria Vanderbilt, l.e.i., Bandolino, Enzo Angiolini,
Nine & Co., GLO, Joan & David, Miss KG, Kasper, Energie, Evan-Picone, Le Suit,
Mootsies Tootsies, Grane, Erika, Napier, Jessica Simpson (L), Givenchy (L),
Judith Jack, Albert Nipon, Pappagallo and Rafe (L).
SOURCE Stuart Weitzman
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