New Serta Mattress Survey Shows the Bedroom Is for More Than Just Sleeping

New Serta Mattress Survey Shows the Bedroom Is for More Than Just Sleeping 
As the Trend Grows, Serta Offers Solutions With Adjustable Mattress
Sets 
HOFFMAN ESTATES, IL -- (Marketwired) -- 06/27/13 --  Nearly 70
percent of Americans are turning to the bedroom for a quiet and
comfortable place to do work-related and personal activities other
than sleep, according to a recent CARAVAN telephone omnibus survey
sponsored by Serta Mattress(1). Highlights from this survey include
findings that 1 in 3 American adults surf the web or check emails
from bed, and that 60% of parents are watching television together in
bed. Plus, the survey shows that younger Americans (18-35 years old)
are more likely to make phone calls, work and watch television in bed
when compared to all survey respondents.  
With more Americans turning to their beds versus their home offices
and living room sofas, Serta is encouraging shoppers to try out an
adjustable mattress set during the limited time Elevate & Save
mattress event. Right now, shoppers can upgrade a new Perfect
Sleeper(R) mattress set with a Motion Essentials(TM) adjustable base
for as little as $599 more when compared to the cost of a set with a
standard foundation. Those shopping for a memory foam mattress can
choose a queen size Serta Memory Foam set with the adjustable base
for as low as $999. Serta's Motion Essentials adjustable base allows
the head and foot of the mattress to be elevated so any individual
can find the optimal level of comfort of support whether they are
using a laptop or tablet, watching television or simply relaxing in
bed.  
For those looking for an adjustable base with even more customization
options, Serta now offers the Motion Custom(TM) adjustable base with
its new iComfort(R) Directions(TM) gel memory foam mattresses. This
is Serta's most advanced adjustable base available today, featuring a
wireless remote with a variety of pre-set positions, six massage
levels, USB ports to charge electronic devices and Bluetooth(TM)
connectivity which allows the base to be synced to smart devices.  
"With the bedroom becoming a popular spot for work and relaxation at
home, more people are turning to adjustable mattresses to provide the
comfort and support they need," says Andrew Gross, senior vice
president of marketing for Serta. "Anyone in the market for a
mattress right now should try a Serta adjustable set in person, so
they can experience it for themselves and take advantage of our
limited time values during the Elevate & Save event."  
Serta's Elevate & Save mattress event is going on right now at
participating Serta retailers across the United States. The offers
are only available on qualified mattresses that are compatible with
an adjustable base. Product availability, pricing and offer dates
will vary by retailer so please visit www.serta.com for details and
to find participating retailers.  
About Serta Mattress Company
 Serta is the #1 Mattress Manufacturer
in the United States. The company's product portfolio includes the
only official mattress of the National Sleep Foundation, The Serta
Perfect Sleeper(R) and the revolutionary iComfort(R) gel memory foam
sleep system, both named Consumers Digest Best Buys. Serta also
manufactures the upscale Trump Home(TM) and Perfect Day(R)
iSeries(TM) collections, featuring a combination of Serta's exclusive
gel memory foam and an advanced innerspring system.  
As the leading provider of mattresses to the hospitality industry,
Serta partners with hotel groups such as Hilton Hotels, Marriott,
Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni
Hotels, Choice Hotels, Accor Hotels and many more. 
Serta has 23 U.S. and 4 Canadian manufacturing plants. In addition,
Serta is distributed internationally in more than 100 other
countries. With its worldwide network, Serta is able to respond
quickly to customers' needs while still preserving strict control
standards to ensure the highest quality. 
For more information, visit www.serta.com. 
(1) The survey was conducted by Opinion Research Corporation using
its CARAVAN omnibus methodology. The survey was fielded among two
national probability samples, which, when combined, consists of 1,022
adults, 512 men and 510 women 18 years of age and older, living in
the continental United States. Interviews were completed on April
25-28, 2013. 
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Contact: 
Kelly Ellis 
for Serta
kellis@serta.com
847-747-0460 
 
 
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